Heitor Pereira Creates “World Cup, It’s Time!”

The FIFA World Cup is one of international sports' biggest events, happening every four years and garnering a massive audience of soccer (aka "football" outside the USA) fans around the world. Beginning June 12, the 2014 World Cup will be held in Brazil, one of the sport's biggest hot spots. It's only fitting that longtime GC Pro customer and friend, Brazilian composer Heitor Pereira, was tapped to help create a special song for the event.

Working with ASCAP, Pereira co-wrote and created the song “World Cup, It’s Time!” as part of the ASCAP Songwriter Residency, a partnership with acclaimed after-school program America SCORES. Heitor Pereira is more well known as a blockbuster film composer (The Smurfs, Despicable Me), as well as the guitarist of English soul band Simply Red. He recorded the song with twenty 6th grade America SCORES students from Charnock Elementary School in Los Angeles, CA. “World Cup, It’s Time!” was recorded at Remote Control Productions, the renowned Santa Monica scoring company owned by Hans Zimmer, and is available to stream or download for free with the rest of the "ASCAP Songwriter Residency: Volume 6" album here.

Enjoy the video of the song's creation and learn more about the project below.

GC Pro Revs Up the Audio for Shelby American Bash

Few names in high-performance automotive design carry the weight of Shelby American. The company has been creating high-performance cars since the early 1960s, after founder Carroll Shelby retired from his brief racing career. Since then, cars like the Shelby Cobra as well as his famous Ford Mustang-based Shelby GT350 and Shelby GT500 have set the benchmarks for drivers with the need for speed.

Each year at the Shelby Motor Company headquarters in Las Vegas, Nevada, the company holds an annual event called the Shelby American Bash, where Shelby vehicle owners from across the country can come together and compare their vintage and new Shelby models. The event features live music and other events where audio needs to be loud and clear over the roaring of those race engines. For the past two years, GC Pro along with Guitar Center's Las Vegas Townsquare location have supplied the audio and lighting gear to make the event a huge success. Additionally, GC Pro staff assisted in setting up and doing the live sound engineering for bands performing at the event.

The 2014 Shelby Bash was particularly significant, with this being the 50th anniversary of the Ford Mustang. This year's event also commemorated the first time the Shelby Bash has been held in the newly relocated headquarters of Shelby American. Shelby's new HQ is located just off the strip, next door to Guitar Center’s Townsquare location. The new facility houses all operations of the Shelby American Motor Company, consolidating multiple buildings near the Las Vegas Motor Speedway into one single location that is easily accessible to tourists and motor enthusiasts.

For more information on Shelby American, click here. To learn how GC Pro can provide the gear and services you need for your most important live sound events, visit gcpro.com.