Wednesday, October 29, 2014

Helping Light the Gas Monkey Bar N’ Grill


— Martin Lighting’s new Rush Series of cost-effective LED fixtures makes this barbecue-and-music destination a real Discovery —

You wanted cast-off hot cars brought back to life before your very eyes? Gas Monkey Garage proprietor Richard Rawlings’ reality-TV hit Fast N’ Loud has done exactly that for four seasons on the Discovery Channel. You wanted to chow down on Texas brisket in a place like that? Rawlings brought the Gas Monkey Bar N’ Grill, his Dallas barbecue emporium and live-music destination, to life last year. The Gas Monkey Bar N’ Grill combines two of reality television’s biggest draws — food and cars — into a major-league music venue with world-class sound, video and lights, with all systems designed and installed through GC Pro’s Dallas office.

What touring artists like Anvil and Uncle Kracker — both of whom visited the club this year — will find at GMBG, as the place has come to be known, is rider-ready equipment such as the 180-degree, 32,000-watt D.A.S. Aero line array sound system capable of hitting 121 dB and composed of two Aero 40A cabinets, four WR6412DX weatherized enclosures, a dozen D.A.S. Road low-profile monitors and two D.A.S. Avant 118 subwoofers. These cover an outdoor concert area that can hold as many as 1,500 people. Inside, eight D.A.S. Aero 8A compact line array columns and four D.A.S. LX215 subwoofers keep crowds in the 19,000-square-foot dining space amply entertained. Music is mixed through a Behringer X32 FOH console indoors and a Midas Pro 2 digital desk outdoors.

Hot Lights
Matching the sound is world-class lighting, with one of the first major installations of Martin Lighting’s new Rush Series of products. These include six Rush MH1 profile moving-head LED fixtures, six Rush MH2 wash moving-head LED fixtures, and four Rush MH3 beam moving-head fixtures. These and other fixtures are controlled through a Martin M1 lighting console with a built in folding touchscreen. The emphasis on LED lighting is what makes GMBG as flexible as it needs to be — you never know when Rawlings and company will show up with cameras ready to show that barbecue is done and the joint is rocked.

But lighting of this level of sophistication wasn’t this readily accessible or this affordable before Martin’s Rush Series became available last year through GC Pro. “This is a great match: Martin’s Rush and GC Pro,” observes Greg Jones, senior manager for installation products for the Harman Pro Group, which acquired Martin Lighting in 2013. Martin Rush fixtures hit a home run with target markets such as small to mid-sized venues like GMBG that need sophisticated LED and moving-head fixtures. The Martin brand and reputation is recognizable and acceptable to compete for national touring acts, and with the NEW RUSH line by Martin it is now possible to keep costs reasonable. They’re a perfect fit, too, for GC Pro’s broad market that ranges from small caf├ęs to large clubs that can handle national concert acts and more.


“We were originally contacted by one of GC’s Lighting Champions, GC Pro Account manager Jeff McDaniels, who brought this opportunity to the table,” says Jones. “Sometimes timing is everything. With the recent launch of the Martin RUSH Line, the new Partnership between Martin and GC and the fact that GMBG was looking for a professional system that delivered and met every expectation, it all seemed to fall into place. We are very excited to work with the likes of Jeff and the rest of the GC Pro team on many projects to come. If GMBG is an example of what’s ahead then who wouldn’t be!” GMBG was also sold on the Martin Rush two-tear warranty. Alex Mendonsa, General Manager of the Gas Monkey Bar N’ Grill and a veteran of high-profile multi-use venues (having managed the House of Blues in Las Vegas), knows the value that products like Martin Rush can bring to a complex AVL project. “It’s been a seamless experience, thanks to GC Pro, and GC Pro Affiliate Program Member Trinity Group International, which also installed the audio components,” Mendonsa notes, though he adds that there were plenty of twists and turns. “For instance, we had to raise the roof on the stage, and we needed custom trussing fabricated for it. No problem for GC Pro. They got us out of a pinch on several occasions.”

Jones says that the Martin Rush Series fixtures are at the leading edge of a revolution in entertainment lighting, not unlike what the advent of affordable digital audio technology has been for music recording and production. “LED technology is exponentially making lighting better, replacing the discharge systems that had been the standard for decades. LED has allowed an option that is lower in weight and power consumption, smaller in size, and affordable without sacrificing features. With products like Rush that really leverage the power and price-performance of LED, we’ve got a whole new market of venues, like Gas Monkey Bar N’ Grill, open to us. And through GC Pro, we now also have a way to find them. Instead of clubs having to wait until they were working on a national level to be able to afford Martin lighting, now Martin can be their first lighting system and follow them as they expand. GC Pro has become our gateway into that market.”

As it turns out, the Gas Monkey Bar N’ Grill has been greenlit for its own reality-TV pilot on the Discovery Channel. And thanks to GC Pro, the club has the entire package it needs to make Gas Monkey Bar N’ Grill as ready to rock as it is to cook.

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Tuesday, October 28, 2014

Americus, Georgia’s Central Baptist Church Gets a Total Audio Makeover with the Help of GC Pro


— GC Pro Account Manager Brad Lyons and GC Pro Affiliate Program Member Commercial Sound And Video take Central Baptist Church into the era of contemporary worship with new sound system including digital audio console, in-ear monitoring and upgraded backline —


WESTLAKE VILLAGE, CA, October 29, 2014 — The last time the Central Baptist Church of Americus, Georgia, got a new sound system, the church’s music was focused around the traditional elements of choir and organ. Times changed, and so did the church’s style of worship, which has expanded to encompass more contemporary forms of praise and worship music, with electric guitars and drums joining the joyful noise. These changes, however, made the inadequacy of the original sound system readily apparent. That led the church to Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users.

Atlanta-based GC Pro Account Manager Brad Lyons spent time listening to the needs of the church and helped design a completely new sound system, including connecting them with locally based AV systems integrator Commercial Sound And Video, which provided installation services. And it was a big project. Lyons summarized the situation: “Some areas were too loud, others you could barely hear anything at all, and no bass response,” he says of the sanctuary’s sound system. “On-stage monitoring for the band was a hodge-podge at best. We transformed their entire sound system, customizing it to the unique challenges in their large worship space, but we also re-designed the stage layout and provided a state-of-the-art personal monitoring system for the large praise team and orchestra.”

A new system using four Electro-Voice EVF1152D 15-inch cabinets was flown above the main floor in a 90x60 coverage pattern, and each with an Electro-Voice EVU1082 8-inch downfill cabinet mounted. A total of eight Electro-Voice EVU1082 fill cabinets were placed in the balcony, four per side. A pair of Electro-Voice EVF2151D Dual 15inch subwoofers fills the entire sanctuary with powerful bass. The power amps are Electro-Voice CPS-series power amps, with control using an Electro-Voice DC-ONE system processor. The existing 48-channel analog mixer (with 16-channel auxiliary mixer) was replaced with a 64-channel AVID S3L console with four independent stage boxes. Three racks on-stage and one at the FOH booth completely bypass the original analog patching system, providing a superior upgrade in sound and eliminating cable mess on the stage. The AVID S3L also provides 64-tracks recording to Pro Tools connected via CAT5 to the supplied Apple iMac computer and Glyph hard-drive, designed for playback in virtual sound check mode. This allows them to record rehearsals, then play the tracks back to fine-tune the individual channel settings for a better mix.

“With the S3L there is full recall of all settings and scenes,” stated Lyons. “Every Easter they have a big production and this will allow them to have total control of the production.”

Based on Lyons’ design, Commercial Sound And Video installed a PIVITEC 32-input personal monitor system controlled via Apple iPad Minis with a total of nine independent mix stations and the ability to add as many more as they wish. There were many custom touches, with the goal of making the operation as simple as possible. One such feature was a customized patch panel consisting of eight XLR Male and eight SPEAKON connectors that took the guesswork out of connecting a stage monitor into the system.

Lyons adds, “Although the PIVITEC in-ear system was an amazing upgrade for the worship band, we still needed to provide traditional monitors to the choir, instruments, lead vocals and other musicians. Typically I would have to go find a speaker, a power amp and the cables, route a channel out of the console into the amp, connect a speaker cable to the speaker, and so forth. But here I designed the panel to take any confusion or error out of the situation. The process is simple really — I designed eight specific outputs from the VENE S3L console for MONITOR MIX OUTPUTS, labeled MONITOR 1 through MONITOR 8. Patching into any of the XLR Inputs of the panel fed directly to a specific amplifier channel on the Electro-Voice CPS8.5 power amp (eight channels at 500-watts power per channel), and that speaker output then fed back to the SPEAKON out below the XLR connector. You can simply plug in a speaker cable to the desired speaker, and voila!”

The result was a total success and everyone associated with the church is extremely happy with the new system.

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Thursday, October 16, 2014

Best of AES 2014: Mackie DL32R


GC Pro has returned from a tremendously successful 2014 Audio Engineering Society (AES) show, held at the Los Angeles Convention Center not very far from our headquarters in Westlake Village, CA. We'll be taking a closer look at a number of products that we found especially interesting, useful, or just plain cool. Here's a new product that encompasses all three qualities: the Mackie DL32R 32-channel wireless digital mixer with iPad control.

Everything from Anywhere
We live in amazing times, especially if you work in pro audio and live sound. Take the Mackie DL32R... a 32-channel digital mixer that you control via your iPad. But wait; it's also a direct-to-drive multitrack recorder/playback tool. But wait; it's also jam-packed with digital signal processing. But wait; the whole thing is contained in a 3U rackmount enclosure. So while we were a bit skeptical toward Mackie's "Control everything from anywhere" claim with the DL32R, we have to admit: that's pretty much exactly what it does, and now your live sound venue, house of worship, or studio can do it too.

32-channel wireless digital mixer
The DL32R starts with 32 Onyx+ recallable mic pres with wireless control. It's got the professional interfacing you need, including 14 fully-assignable XLR outputs and a stereo AES digital output. All settings on the DL32R can be recalled for future use. Its 3U rackmount design is perfect for both touring or a permanent installation, and it has an expansion card slot.

Wireless Mixing: the FOH mix position is now wherever you are
You can ditch that cable snake, because you're not going to be tied down to anything with the DL32R. The reason? It operates wirelessly, giving you complete control from your iPad. Need to walk around the room and check null points and dead spots? Carry your iPad and adjust your mix while you move through the room. Need to set up a personal monitor mix? You can use multiple iPads, iPhones, or iPod touches (up to 10 separate iOS devices at once), and let the performers tweak their own IEM or stage wedge mix. Now your only question is where to put that mixer (answer: wherever you want).

Multi-track recording & playback
The DL32R offers 32x32 USB 2.0 audio interfaces for Mac or PC, as well as 24x24 recording/playback direct to USB 2.0 hard drive. Do you get wireless control over all direct-to-disk recording/playback functions via the iPad? Of course you do. And how can you use this capability? How about recording your live shows for later mixdown? Or perhaps playing back intermission music and backing tracks? Or doing virtual sound checks to tune the venue before the band has even arrived? This capability might allow the DL32R to be the centerpiece of your studio. You can even use Mac or PC audio plug-ins in a live environment.

DSP? Yeah baby!
The DL32R is packed with digital signal processing and flexible routing that you'll need for live sound, including 36 input channels with 4-band PEQ + HPF, gate and compression. You also get 32 stereo-linkable input channels, 28 output busses with 4-band PEQ + HPF/LPF, 31-band GEQ, comp/limiter and alignment delay, and much more.

Master Fader control app
Your main way of connecting your ears and your brain to the DL32R is via the Master Fader app, an intuitive and easy-to-master app for your iPad. You get fast navigation with view groups and overview, and a quick setup with tons of factory and user-definable presets. You can limit access as needed to prevent any unwanted adjustments (like, by the guy who wants to use your iPad to update Twitter). And like any app, Mackie can quickly offer updates via the Apple App Store.

About the only thing you need to provide to take advantage of the DL32R is an iPad and a Wi-Fi router. Along with those, you really can control everything from anywhere. Well, reasonably speaking. Don't try and mix a show in Cleveland from Chicago. That's just bad form.

GC Pro Knows Live Sound!
From bars and nightclubs to restaurants and houses of worship, GC Pro's representatives are experts on helping you put together the ultimate live sound system within your budget. The Mackie DL32R seems like an excellent addition to just about any live sound environment, so contact us now and get more information, or pre-order it today!

Best of AES 2014: Neumann U 47 fet Collectors Edition


GC Pro has returned from a tremendously successful 2014 Audio Engineering Society (AES) show, held at the Los Angeles Convention Center not very far from our headquarters in Westlake Village, CA. We'll be taking a closer look at a number of products that we found especially interesting, useful, or just plain cool. The first is the new U 47 fet from one of the most respected and venerable names in audio technology: Neumann.

The History
The Neumann U 47 is perhaps the most respected professional studio microphone in history. Produced from 1949-1965, the original U 47 was a tube-based microphone, and its legendary status was cemented by the recordings of an entire generation of singers and bands. From 1972-1986, Neumann manufactured a new transistor-powered version of the U 47 which also was tremendously popular, and became the mic of choice for such varied artists as AC/DC, Kate Bush, Bruce Springsteen, R.E.M., the Pretenders, a-ha, Dire Straits, Metallica, and many others. More than a vocal microphone, the U 47 fet gained an excellent reputation for handling the low end on sources like kick drums, basses, and even guitar amp cabinets. Since that time frame in the mid-80s, there have been many mics that have tried to emulate the distinctive response of the U 47 fet, with varying degrees of success.

The Return
Launched at AES, the new U 47 fet Collectors Edition was created by Neumann's design team, who went back to the original production documents and schematics for this modern classic. As a mic designed for collectors, it includes a special wooden case, and a certificate of authenticity with each mic. As you'd suspect, the new U 47 is a condenser microphone with a set cardioid direction, and uses fet 80 circuitry like its predecessor. Neumann has once again turned to the classic K 47 large-diaphragm capsule that was used in both the original tube and fet-based version of the mic. This K 47 capsule offers well-known the pleasing bump in the range above 2kHz which seems to work sparkly magic on everything that runs through it.

The U 47 fet also includes a low-cut filter at 140Hz to get rid of unwanted rumble, and a -10db pad to work with high SPL sources. Finally, it has the integrated bracket that's made it so recognizable in studios around the world, as well as the classic nickel finish.

GC Pro: Your Classic (and New Classic) Microphone Resource
The new Neumann U 47 fet is already destined to continue the legendary status of its forerunners, and GC Pro will have a limited number of these top-tier studio mics available soon. To set up a demo, or to inquire about any of our wide range of world-class mics in the GC Pro mic locker, contact your GC Pro representative now.



Wednesday, October 8, 2014

GC Pro Helps DCP Productions Take Commercials On The Road

The interior of the mobile rig for DCP Productions, outfitted with gear sourced through GC Pro.

— Boutique Baltimore commercial production house created a mobile production rig that, like their six-suite studio, was built with both equipment and expertise from GC Pro —

WESTLAKE VILLAGE, CA, September 22, 2014 — Don Cherel, the Founder and Director/Producer with DCP Productions, created the iconic Motorcycle Money Man for commercial client GEICO, along with spots for Planet Fitness, the Washington Nationals MLB team and the Washington Capitals NHL team. Now DCP Productions, like their mobile GEICO creation, itself is ready to go on the road, with a flypack rig that will let it shoot, record, edit and mix on location, vastly increasing the boutique shop’s productivity while giving it access to new sights, sounds and talent. And that road rig, like DCP Productions’ six-room video and audio production facility in Baltimore, was sourced with a combination of technology and expertise provided by Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users.

Eight-year-old DCP Productions’ business model is predicated on Cherel’s “concept to completion” notion, which enables clients to work with one entity for concept creation; original music creation; and pre-, field- and post-production. “By simply eliminating the layers of multiple companies in the advertising development process, DCP is able to create content and transform it into quality advertising media much less expensively and faster than traditional ad agencies,” Cherel explains. “That savings is passed on to the client.”

The new mobile rig, which tackles its first official project in July for the next GEICO campaign, is made up of two 12-space racks that hold gear including a Universal Audio® Apollo high-resolution interface, an Avid Pro Tools system with Thunderbolt connectivity, an Avid MC Mix controller, an API 550 EQ, Crane Song Falcon compressor and two Rupert Neve Designs 542 tape emulators.

All of this equipment was sourced through GC Pro Account Manager Mitch Shaivitz at GC Pro’s Baltimore-area office. The mobile rig’s make-up grew from Shaivitz’s conversations with Cherel about what the producer/director wanted to accomplish. “I called up Mitch and said, here’s what I want to do,’ and he came back with equipment suggestions that matched our workflow at the studio,” Cherel explains. “This mix of equipment and systems really make the mobile rig an extension of the studio — our workflow remains the same on the road and in the studio, so the end product is totally consistent.”

“Every product choice was well thought-out,” says Cherel. “With the exception of cameras and lenses, virtually every piece of equipment we have, in the studio and on the road, came through GC Pro. “They have the products and the expertise. But mostly, they get what we’re trying to do.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

GC Pro Chosen to Design Extensive A/V Setup at New Flagship Guitar Center Store in Manhattan’s Times Square

The Platinum Club at Guitar Center’s new flagship Times Square store.

— Guitar Center looks in-house to its professional division, who helped design and install the A/V complement for the new superstore, with the help of GC Pro Affiliate Program member Malvicino Design Group —

WESTLAKE VILLAGE, CA, September 15, 2014 — Guitar Center recently opened the doors on its new flagship location in New York City’s Times Square with a star-studded opening weekend and a level of spectacle right at home in what is arguably Manhattan’s busiest and most conspicuous district. Guitar Center’s 262nd retail location is an ultra-modern musical instrument and technology center covering over 28,000 square feet. In-store elements include Guitar Center’s Platinum Club (showcasing high-end luxury guitars, along with a live performance venue and control room); a Fender custom shop where unique guitars are featured; a full DJ experience department; a boutique pedal selection in a stunning 360-degree display; and 28,000 square feet of guitars, drums, keys, DJ, recording, live sound and more. The store also now serves as the permanent home to two legendary pieces of rock history: Eric Clapton’s iconic “Blackie” Fender Stratocaster and ES-335.

For the complicated task of helping design, manage and install the A/V components to meet the needs of such a technology-specific space, Guitar Center sought an organization with the right expertise to get the job done, on budget and on time – luckily, they had one in-house: Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. Throughout the project, GC Pro worked with Affiliate Program member Horacio Malvicino and his firm Malvicino Design Group, who designed and installed the detailed A/V setup.

“Guitar Center management asked to have GC Pro involved in order to ensure a proper customer experience from an audio-visual point of view,” stated GC Pro Vice President Rick Plushner. “We were honored and excited to be asked. Times Square is the crossroads of the world, where people from all over the planet come to visit and shop. Horacio came in early on in the project and knew exactly what we were trying to accomplish, and he designed the backbone and the technology infrastructure in a superb way.”

A multi-screen Panasonic video display graces the outside of the building on 44th St., composed of screens sourced through GC Pro. Upon entering, visitors begin to descend an escalator, immersed in the sights and sounds of an excited crowd waiting for their star to take the stage. A complement of QSC speakers and a Q-Sys system, along with a massive LED display screen, helped create this effect. “It’s as if you’re a rock star coming into a stadium to perform, and so we were asked to help create that experience,” stated Plushner.

Within the store is the Platinum Club, which features a live stage and full control room for multi-track A/V recording and production. GC Pro furnished an Avid S3L console and JBL monitors/loudspeakers for the live space, with an Avid S6 console in the control room. “There’s a whole host of digital and analog outboard gear in there as well, with proper monitoring,” added Plushner. “It’s a real control room to do proper recording, and we’re excited about what opportunities that’s going to bring for the company.”

Malvicino stated, “I’ve been lucky to work with GC Pro on several major design and installation jobs over the years, and it has been a great experience for me personally and professionally. This Times Square GC project presented some new opportunities and challenges, and I’m proud to have been able to help bring make their vision a reality.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Wednesday, August 27, 2014

Free Pass to the AES Show from GC Pro


The 137th AES Convention is gearing up to take place October 9-12 at the Los Angeles Convention Center, located in the revitalized L.A. Live district. Returning to Los Angeles after nearly 12 years, the AES Convention will bring together the world’s largest gathering of audio professionals. Attendees will be offered opportunities to hear from top audio industry figures while also sharing in the latest research and technology information through informative papers, tutorials, workshops and special events.

GC Pro would like you to be our guest at this exciting event! Simply click the link below, fill out the registration form, and then come join us at AES in Los Angeles, October 9-12. Exhibits-Plus badges are your FREE ticket to getting into the AES Exhibition. PLUS you can attend all of the following:

• Special Events
• Project Studio Expo
• Live Sound Expo

Once you're at the AES Show, GC Pro invites you to come to our GC Pro/Focusite Demo Theater, a special room where we'll be showing off the very latest in audio technologies, including hands-on demos with the Slate RAVEN. We look forward to seeing you there!

CLICK HERE FOR YOUR FREE AES PASS