Thursday, December 4, 2014

GC Pro Unveils Spanish-Language Microsite

GC Pro Spanish Homepage Screenshot.

— Featuring many of the same resources as its English-language counterpart, GC Pro’s new Spanish page is geared toward the growing Latino audio community —

WESTLAKE VILLAGE, CA, December 4, 2014 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, announces a new Spanish-language microsite at GCPro.com. Intended to serve the U.S.’s growing Latino audio community, the new section of the site will be updated regularly and will offer the same types of resources as its English-language counterpart: GC Pro installation profiles, account manager contact information, product spotlights and more. The microsite is accessible by clicking on “GC Pro en Español” on the right-hand side of the English-language main page.

Derek Snyder, GC Pro Director, Western Region, notes, “A cool feature of the site allows Spanish speakers to either chat live with one of our GC Pro call center associates or be connected to six regionally positioned account managers who are fluent in both the Spanish language and the unique needs of Latin American music professionals.”

“In an effort to better serve Spanish-speaking producers, engineers, artists, studio owners and GC Pro affiliates, we have introduced this new section of our site,” stated Rick Plushner, GC Pro Vice President. “We are a strong supporter of all types and traditions of music-making, and the Latin music scene in the U.S. has grown from a niche market to a mainstream juggernaut. We have built a firm relationship with this community – for instance, GC Pro was a proud sponsor of the recent ‘En La Mezcla’ Latin GRAMMY® Week P&E Wing event at Studio at the Palms in Las Vegas – and we look forward to continuing to serve this community for years to come – on our site, in our physical GC Pro locations and in the field.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Free Cable Offer from Lynx


The Lynx Aurora Series is one of the most highly respected analog-to-digital and digital-to-analog converters in the entire professional audio realm. If you're considering picking up one of these world-class converters from GC Pro, we have a special reason to do it now. Lynx is offering up to $420 in free cables with the purchase of eligible Aurora models.

Here's how it works: buy a new Lynx Aurora 8 or Aurora 16 converter (with optional new AES16e) from GC Pro between now and December 31, 2014. Send in the reception form to Lynx by January 15, 2015. That's it! Lynx will ship out the cables per below:

Applicable Models:
• Aurora 8, Aurora 8 USB, Aurora 8 HD. Aurora 8 TB
• Aurora 16, Aurora 16 USB, Aurora 16 HD, Aurora 16 TB · Aurora 16 VT, Aurora 16 VTHD, Aurora 16 VTTB
• AES16e, AES16e –SRC, AES16e -50 (optional)

Note that these free cables will only be shipped within the US and Canada, and that this offer is void where not allowed by local and state laws. Here's what you'll get:

• Purchasers of any Aurora 16 will receive: Two CBL-AIN85 analog input cables; two CBL-AOUT85 analog output cables. Retail value: $320.00.
• Purchasers of any Aurora 8 will receive: one CBL-AIN85 analog input cable; one CBL-AOUT85 analog output cable. Retail value: $160.00.
• Purchasers of any Aurora 16 plus AES16e will receive: Two CBL-AIN85 analog input cables; two CBL- AOUT85 analog output cables; and two CBL-AES1605 cables for the digital interface between the Aurora and AES16. Retail value: $420.00.
• Purchasers of any Aurora 8 plus AES16e will receive: one CBL-AIN85 analog input cable; one CBL- AOUT85 analog output cable; and one CBL-AES1605 cable for the digital interface between the Aurora and AES16. Retail value: $210.00.

Contact your GC Pro representative today to get more information on Lynx's great audio products, or to purchase your Aurora system now and take advantage of this sweet deal!

Tuesday, December 2, 2014

Global Harvest Church Gets the Right AV and Lighting Systems with Help from GC Pro

Global Harvest Church in Carrollton, Texas, featuring upgraded AV components sourced through GC Pro.

— GC Pro shows the value of relationships as it helps Global Harvest Church move to its new space with the right technology, installation and service —

WESTLAKE VILLAGE, CA, December 1, 2014 — As churches expand, break off, or move into new spaces, they often need help finding the right mix of AV technology to let them get off the ground as successfully as possible. That’s exactly what Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, was able to do for the new Global Harvest Church, in Carrollton, Texas, earlier this year.

For years, Global Harvest Church shared worship spaces with the New Song Church, also in Carrollton, but more recently members of the existing congregation sought to express their own worship style with their own separate worship facility. New Song Church has been a long-time customer of GC Pro, which had sourced audio and video products for the church in the past. Thus, the founders of Global Harvest Church became familiar with GC Pro’s vast inventory, competitive pricing and extensive knowledge of the entire AV spectrum of technology, and in particular with GC Pro’s Affiliate Program, which pairs clients who need AV installation/integration services with vendors with specific capabilities to fit those needs. In this case, the nascent church’s leadership approached GC Pro’s Dallas office with their plan, and GC Pro stepped up to help them accomplish this smoothly.

Beginning a year ago, GC Pro Senior Account Manager Jeffrey McDaniel began coordinating between the church and Omnicoustics, a local AV integration company that is a member of the GC Pro Affiliates Program. As plans with the new church’s architects began to come together, GC Pro and Omnicoustics owner Adrian Gamez developed AV systems designs that would perfectly integrate into the church’s physical architecture. These include a sound system featuring a DB Technologies DVA T4 powered line array, two DB DVA-S20DP Dual 18-inch powered subwoofers, a Symetrix SymNet® Open Architecture Dante® Scalable DSP processor, and Sennheiser handheld wireless microphone and in-ear monitor systems. Video components include a Blackmagic Designs router and SDI converters and Panasonic cameras, and three Apple iMac Quad Core computers, as well as lighting components from Chauvet.

“We’d had a lot of time to get to know them,” McDaniel says of the founders of the new church. “And they knew us from all the work we had done together at New Song over the years. We knew each other as people as well as professionals, and that makes a huge difference, especially in the house-of-worship category, where trust in who you’re dealing with is everything.”

The choice of Omnicoustics proved to be a good one for the church. Company owner Adrian Gamez recalls that the church, which has a fairly low ceiling, specifically wanted a line array sound system. “That’s usually not a good combination,” says Gamez, who analyzed the space using EASE software and determined that the DB Technologies T4 line array would be a good solution. “GC Pro sourced that for us, as well as all the other equipment and products we needed,” he says. “There’s a good balance between what we do and what GC Pro is best at that really delivers a great end result for the client.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Tuesday, November 25, 2014

Special Deals on BAE Gear


BAE (British Audio Engineering) is a respected manufacturer of high-end microphone preamps and equalizers that are faithful to vintage designs of the 1970s and before. Everything they make is hand-wired/soldered using discrete electronics. Starting on Black Friday (November 28), GC Pro customers can take advantage of a 10% discount on BAE's series of mic preamps with EQ, including the following models:

• 1073D
• 1073
• 1084
• 1066D
• 1023
• 1028
• 1032


Most BAE gear is available in both standard rackmount and "500 Series" module configurations. Contact your GC Pro representative immediately to take advantage of this great offer, which only runs through December 25, 2014!

State Theatre in Falls Church, Virginia, Updates Audio Systems with the Help of GC Pro

The front-of-house engineer position at State Theatre in Falls Church, Virginia, featuring gear sourced through GC Pro.

WESTLAKE VILLAGE, CA, November 24, 2014 — The nearly century-old venue State Theatre in Falls Church, Virginia, opened its doors in 1936 but closed down in 1988. Luckily, it later underwent a multi-million-dollar restoration and renovation that both buffed up its Art Deco design elements and added modern sound and lights with a 20-foot video screen, turning it into one of the leading live music venues in the region, sporting a wide-open dance floor and 200 seats in the restored balconies. The State Theatre just got another upgrade, this one to its audio and lighting systems, with all components sourced through Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users.

The new audio and lighting components include an RCF dual-hang line array sound system, managed by a dbx DriveRack 4800 speaker processor and mixed through an Avid SC48 VENUE digital FOH console. There is also a new High End Systems Road Hog 4 lighting control console and 16 new Chauvet LED and PAR lighting fixtures. All of these components were installed by Koko Brothers Entertainment, a proud member of the GC Pro Affiliate Program.

“That’s one of the things we love about working with GC Pro — any product we think we might need on a job, GC Pro will always be able to get it for us,” says Angelo Kokkinakos, who with his brother Lou owns and operates Koko Brothers Entertainment. The Baltimore-based firm is one of an elite group of approved vendors in the GC Pro Affiliate Program, which includes a growing number of award-winning companies and individuals who specialize in key areas of professional audio systems design, integration and installation.

“There were a couple of challenges,” says Angelo Kokkinakos. “It’s an old, landmarked building, so there’s not much you can do from an acoustics point of view, because the historical nature of the interior must be maintained. The owner” — Thomas Carter, who with a partner bought the State Theatre and brought it back to life — “wanted better sound. What had been in there was a ground-stacked system, which was good, but the coverage was uneven; it needed a number of under-balcony fills to make it work. Working with Jonah [Joffe, GC Pro Account Manager based at the Washington, D.C.-area office], we determined that a flown line array would be the best choice.”

State Theatre in Falls Church, Virginia, featuring gear sourced through GC Pro.

“When we explored the different options and prices [for the P.A. system], the RCF came up as the right solution for the job,” says Angelo. “And once we had it installed, it really exceeded our high expectations. And that’s what I mean about working with GC Pro: whatever we might ask for, they’ll always tell us, ‘No problem! We can get that!’ And if something comes up in the middle of the project, like it did here when we discovered that the crawl space between the FOH position and the stage was longer than the snake we had specified, no problem — GC Pro and Whirlwind worked together to get us the items we needed to modify the snake.”

On working with GC Pro, Angelo notes, ““It’s a great partnership,” says Angelo Kokkinakos. “Every project has turned out exactly the way it’s supposed to. Clients love that!”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

GC Pro Appoints Adam Riley Marketing Manager

Adam Riley, GC Pro Marketing Manager

— Newly created position further emphasizes ongoing expansion of GC Pro —

WESTLAKE VILLAGE, CA, November 24, 2014 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, announces the appointment of Adam Riley to the newly created position of Marketing Manager, GC Pro. The announcement was made by GC Pro Vice President Rick Plushner and reflects the division’s ongoing growth and expansion within the Professional Audio, Live Sound, House-Of-Worship, Education and Installed Sound market sectors.

In his new position, Riley will be responsible for developing and implementing a comprehensive marketing plan to increase overall brand visibility by utilizing new, progressive marketing tools with a special focus on web, print, social media and event-based initiatives.

Born and raised in St. Louis, Missouri, Riley has always had a passion for music and arts. He began playing guitar at age nine and went on to perform at live events within the Saint Louis and Midwest region. After graduating college with a degree in art and media design from Jefferson College, Missouri, Riley worked as a multimedia designer and web developer, and eventually moved into the role of Creative Director within the power sports industry. Wanting to further his education and hone his skills in marketing, Riley eventually went back to college to receive a degree in Advertising and Marketing Communications, along with another minor in Interactive media, from Webster University of Saint Louis. During that time he took on the role of Regional Marketing Director, working client-side for the Surdyke Family of Dealerships, a privately owned business within the power sports industry.

Commenting on the appointment, Rick Plushner stated, “Adam is a welcome addition to GC Pro, and his strengths dovetail nicely with the rest of the team. This is an exciting time to be in the business, as the entire marketing paradigm is changing, and we are looking forward to Adam bringing his unique perspective and skill set to our group. His involvement will be extremely beneficial to the long term growth and expansion of GC Pro.”

“My longing to live on the west coast and in an urban environment with a vast amount of culture and creativity have led me to working for GC Pro, and I couldn’t be happier,” stated Adam Riley. “Coming aboard GC Pro was the perfect opportunity to utilize my creative skills, while helping to build the brand and its media communications. I’m looking forward to working with the company as we plot our course to maximize our offerings to the marketplace while assisting our vendors and end users alike.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Thursday, November 20, 2014

GC Pro Provides A/V and Lighting Components for Perry, Georgia’s New Hope Baptist Church

Perry, Georgia’s New Hope Church, featuring upgraded audio, video and lighting solutions designed by and sourced through GC Pro.

— GC Pro acts as a one-stop shop for church’s AVL needs, including systems design and integration, readying the facility for a new generation of worshipers —

WESTLAKE VILLAGE, CA, November 20, 2014 — The New Hope Baptist Church of Perry, Georgia, intimately understands the need for AV technology for communicating its message. But like many churches, New Hope needed help figuring out what would best suit its needs. That’s where Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, came into the picture. GC Pro account manager Brad Lyons met with the church’s leaders and offered a turnkey solution that comprehensively addressed audio, video and lighting in a single package.

GC Pro brought in one of its Affiliate Program members, locally-based Commercial Sound and Video, to implement all of these integrated solutions. They included a single-point line JBL VRX932 line array above the church’s front area with JBL CBT70J side-fills on each side. Three JBL PRX718XLF self-powered subwoofers were cut into the stage and installed. The choir monitor is a single JBL CTB70J1 line array cabinet behind the VRX line array. This is all powered by nine Crown XTI2002, XTI4002 and XLS1500 power amps. A new 32-channel Soundcraft Expression console with a 32x8 stage box is connected via CAT5.

Congregants gathered at Perry, Georgia’s New Hope Church, featuring upgraded audio, video and lighting solutions designed by and sourced through GC Pro.

“The best feature is we put this on a wireless network, allowing control from the floor and on-stage with an iPad, especially useful considering the booth is a room in the upstairs back corner part of the sanctuary,” explains Lyons. “Another huge feature was being able to program the console and lock-out controls for the volunteer team so that they have perfect sound every week.”

For video, two new Panasonic PTDW640 projectors now illuminate a pair of new 12-foot-wide Da-Lite screens. A newly installed Blackmagic ATEM1/ME video switcher has become the centerpiece of the entire facility. “We re-purposed an old projector and screen to be used as a rear-wall confidence monitor,” Lyons explains. “The Blackmagic allows us to send independent video sources to the two front screens as well as the rear-screen. This has really increased the effectiveness of the church’s video system.” In addition, a new Blonder Tongue QME Modulator allows them to distribute live video and audio to previously installed televisions in the foyer, kitchen, pastor’s office, treasurer’s office, fellowship hall and other overflow areas. A new lighting package consists of two Chauvet Ovation 165w LED fresnels and a Chauvet Ovation 190 ellipsoidal that now provide a dramatic improvement to lighting the pulpit.

What really made the difference for New Hope Baptist Church was how GC Pro was able to offer a comprehensive solutions approach for all of the church’s AVL needs. “The great thing is that Brad [Lyons] speaks their language,” says Nathan Miller, owner of Commercial Sound and Video. “Churches aren’t residential or commercial — they are their own category and have unique needs and requirements. GC Pro understands that, and that’s why they’ve been so successful in this category. We ‘get’ what churches need. And only GC Pro is positioned, through its sales, inventory, sourcing and integration resources, to provide that kind of service.”

Willie Williams, long-time member and project manager for New Hope, went on to say, “We couldn’t be more pleased with the upgrade investment our church has made. In fact, we continue to receive compliments on just how much better everything looks and sounds. There are a few more projects we need to tackle, but we are happy and excited to be working on these projects with both GC Pro and Commercial Sound and Video.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.