Tuesday, March 17, 2015

Hey Miami... Check out the Audio Alchemist Event on April 2


This is no April Fool's prank; it's a huge opportunity for fun, networking, and expanding your high-end audio experience. Guitar Center Professional and Audio Alchemist have teamed up to bring you a fantastic evening of food, drink, and audiospeak at Circle House Studios in Miami, FL on Thursday April 2. Audio gear that's chosen by the world's great recording facilities will be on hand, ready to demo. Craft beer and Thai food will await your discerning palate. Plus, this whole event is absolutely free. Look forward to the following:

• Experience how Manley’s investment-grade audio jewelery has been leveraged on the majority of the Billboard chartbusters. Manley Variable Mu, ELOP, Massive Passive, Voxbox, TNT and more will all be in the house.

• Discover why a hard drive is the inviolate caretaker of your personal creative real estate and that all hard drives are not created equally; nor are they insured against cataclysm by warranty and data recovery coverage like Glyph Technologies.

• Learn why Dangerous Music’s monitoring management is the most critical component of your system: “Because you can’t mix what you can’t hear." Discover how analog summing with a 2-Bus, 2-Bus LT or D-box will breathe your mix to life.

• Climb inside classic tracks like “Hotel California”, that you’ve auditioned in the studio, elevator and dentist’s chair, but will feel for the first time on the Guzauski-Swist GS3A reference monitors.

• Audition Retro Instruments to explore the true legacy of vintage audio fused with just enough modernity to push past typical creative confines and uncover unique solutions that effortlessly track/mix your vocal, instrument, soundscape and song every time.

• Improve any speaker system by nailing the three principles of monitoring: Placement, Isolation & Focus. Instantly benefit from Isoacoustics simple, yet elegant solutions to maximize your current equipment arsenal.

THURSDAY APRIL 2, 7-10PM
Circle House Studios
13700 NW 1st Ave.
Miami, FL 33168

To reserve your spot at this special Audio Alchemist event, call GC Pro at 877-687-5404.

Wednesday, March 11, 2015

GC Pro Helps Source Gear for Las Vegas Clark County Library District “Learn to DJ” Program


A view of three different DJ stations in use for the Las Vegas Clark County Library District’s “Learn to DJ” program, with gear sourced through GC Pro. Photo courtesy of Salvador Avila. © 2015.

WESTLAKE VILLAGE, CA, February 24, 2015 — The Las Vegas Clark County Library District’s “Learn to DJ” program (a part of their broader TechArt Studio initiative and part of the federally-funded STEM program scholarships) has been going strong since 2013. The program was recently brought to a higher level with gear upgrades sourced through Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. GC Pro Account Manager John Stevens worked closely with Enterprise Branch Manager Salvador Avila, who runs the class, to assemble a full complement of all new DJ gear, lighting and headphones to serve this free, twice-weekly class, for students age 13-17.

This interactive, hands-on experience introduces and exposes young people to DJ skills, including scratching, mixing and lighting. After mastering the many functions of the controller and software, students are able to create their own mix, burn it to a disc and share it with family, friends and fellow DJs. More generally, the program helps kids develop skills in computer use, music composition, public speaking and event/equipment management. There is also a separate class for adults, meeting twice monthly. The classes are held at the Enterprise Library branch at 25 E. Shelbourne Avenue, Las Vegas, NV 89123.

Avila runs the class, where he is known as “Coach.” He states, “Libraries all over the country are having a hard time attracting teens, and they are approaching the problem in unique ways. Here, in one of the entertainment capitals of the world, it made sense to start a DJ program for young people. We started with one controller, one set of speakers, a set of lights and a laptop, and our program members quickly outgrew this setup. I recommended to the Public Services Administration that makes library decisions that we convert one of the conference rooms into a full-time DJ studio with five stations, and they agreed to it! It was a risk, but it paid off.”

Avila and Stevens decided on an extensive equipment list, and the program ended up purchasing Numark NS72, Pioneer DDJ-SX and Numark NS6 controllers, with Pioneer DDJ-SX2 controllers soon to join the arsenal; Chauvet Obey™ 70 lighting controller; Alto and Mackie speakers; a selection of microphones and more.

Avila notes, “I have a curriculum in place, but it’s based on the students’ own comfort level, their own competency. If you’re new, first you have to learn how to do cues and loops, and master those two things. Once I feel that you have mastered those two functions, we move on to looping and scratching techniques. Once you’ve mastered that, we introduce effects. It’s a journey. I have kids that have been attending since day one. They can attend as long as they like.”

He adds, “I got involved with Guitar Center and GC Pro because I like loud music, and they have the professional-grade loudspeakers that I like. When I went there to build my own home DJ setup, John Stevens was so knowledgeable that I developed a relationship there. Once the program was getting off the ground, I went back to John and he walked me through the process of what would be the right equipment and accessories, for the age group that I was dealing with. That’s how I became a GC Pro customer, mainly because of the great Account Managers and the right advice.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Tuesday, February 17, 2015

GC Pro Helps Creative Giant Yessian


A control station at one of the locations at multi-facility studio operation Yessian – carefully outfitted and managed to give consistency across all their facilities, with help from GC Pro. Photo by Ric Kallaher.

— With facilities in New York, Detroit, Los Angeles and Hamburg, Germany, Yessian needs a consistent source of technology products, platforms and advice to enable its many studios to be seamlessly interoperable —

WESTLAKE VILLAGE, CA, February 12, 2015 — You may not know Yessian, but you know their work. Led by brothers Brian Yessian, Creative Director and Partner, and Michael Yessian, Head of Production and Partner, the company creates audio for commercials, films, videos and theme parks for clients worldwide. A collective of producers, composers, music supervisors, research/creative pros and recording artists, with offices and studios in New York, Los Angeles, Detroit and Hamburg, Germany, Yessian’s recent projects include Dos Equis’s “Masquerade” commercial, as well as music and sound design for theme park rides at Movie Park Germany in Dusseldorf and the Wuhan Movie Park in China. It’s no simple task managing the technical infrastructure behind Yessian’s widely distributed collection of studio facilities, but they have a key partner in that endeavor: Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. GC Pro has worked with Yessian for 10-plus years, assuring that Yessian’s facilities are at the leading edge, as GC Pro helps them maintain critical technological consistency across all of their facilities.

“Technical consistency between the studios is critical,” observes Jeff Dittenber, Sound Designer at Yessian. “Each studio might have its own collections of things like microphones and pre-amps, but when it comes to the core systems like digital audio workstations and work surfaces, such as the Pro Tools HD systems we use, you have to have consistency across all of the studios. And that’s something that GC Pro has been helping us with for years.”


A tracking room at one of the locations at multi-facility studio operation Yessian, outfitted with help from GC Pro. Photo by Ric Kallaher.

Michael Yessian adds, “When you’re making technology decisions at this kind of scale, it’s like an enterprise proposition — you need proposals and a plan. We need to think it out carefully, because we need to be able to transfer sessions back and forth seamlessly over our VPN, and we need the same plug-ins for each studio. GC Pro has been a big help with that, because they have access to anything we need and at competitive prices as we manage a global studio system.”

GC Pro has been of assistance not only in sourcing products and systems but also for keeping Yessian’s studios apprised of new technologies and products as they come along, including the recently introduced Avid S6 control surface installed at the company’s New York studios. “Paul Johnson, the sales person in GC Pro’s Southfield store, has been great at keeping us aware of new things that make our studios more efficient,” says Dittenber, adding that Johnson has also negotiated and managed trade-ins and trade-ups for new equipment. “It would be hard to imagine not having GC Pro to help us with the studios,” says Michael Yessian. “They’re an incredible resource.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Wednesday, February 11, 2015

GC Pro Outfits St. Andrew’s Presbyterian Church

A worship band performs at St. Andrew’s Presbyterian Church, in Newport Beach, California. Visible in background are two new DaLite 10x13-foot screens, sourced through GC Pro, along with four Panasonic PTDZ21KU 3-Chip DLP projectors (not pictured).

— As an authorized Panasonic dealer, GC Pro sourced the high-end projectors and screens necessary to overcome a large amount of natural light in the church’s sanctuary —

— GC Pro’s Affiliates Program, which matches each project with the right AV systems integrator, found the church the right installer partners in FirstFire AV and subcontractor Olsen AV, Inc. —

WESTLAKE VILLAGE, CA, February 5, 2014 — St. Andrew’s Presbyterian Church, in Newport Beach, California, obviously aims for its members “seeing the light” as a primary goal. However, on account of the space’s terrarium roof, the church’s sanctuary is often filled with bright natural light all day long. That created a problem for viewing the church’s video content that plays during services. Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, came to the rescue.

Drawing on the wide array of high-end projector products now available to GC Pro since having been named an authorized Panasonic dealer in 2013, GC Pro Account Managers assessed the situation and determined that a solution could be found in two new DaLite 10x13-foot screens lit by a total of four Panasonic PTDZ21KU 3-Chip DLP projectors, achieving 40,000 lumens per side, more than enough to cut through the bright Southern California sunshine. “We have most of our services in the daytime, and with so much light inside the church from our glass ceiling, it can be a challenge getting the screens to be readable,” says Dustin Laemmlen, the church’s Director of Production. "We wanted to achieve a real cinematic effect for our testimonials and announcements, so we needed to find a way to increase the necessary contrast.”

Church leadership wondered whether projection of LED displays would work best, and GC Pro set up demonstrations on site at the church of both types for comparisons. Once it was determined that dual-stacked projectors were the best solution, GC Pro Affiliate Program member FirstFire AV was assigned the installation phase of the project, with Olsen AV, Inc., of Fontana, California, engaged as the installation subcontractor for the projects.

“There is a huge amount of ambient light inside the church that would not have made for a good viewing experience without the projectors that GC Pro were able to source,” says Arthur Olsen, Operations Manager at Olsen AV. “GC Pro was able to make sure we had everything we needed, including custom projector lenses, the mounting hardware for the screens and the custom enclosures from Panasonic that enabled us to mount two projectors atop each other per side, as well as over 300 feet of cabling for all of the projectors. The images are crisp and clear, even in the bright sunlight inside the church.”


GC Pro also coordinated with Panasonic Sales Engineer Randy Moreau on the installation, to provide exact alignment for all four of the projectors. “Everything was pretty much where we needed it, when we needed it,” says Olsen, “and if there was a question, GC Pro was there to answer it.”

Laemmlen adds, “Our experience with GC Pro was super smooth. What they can do that most other vendors cannot is really search out the absolutely best solutions and be able to negotiate pricing directly with the manufacturers. We even had Panasonic corporate right here at the church.”

Olsen notes that all parties will be back at the church to renovate the sanctuary’s podium area and install even larger projection screens. “We’re looking forward to working with GC Pro again on that,” he says.

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Tuesday, February 10, 2015

GC Pro/Dangerous Music sweeps winner Seth Brand


Seth Brand of Eureka, Missouri is the winner of the most recent GC Pro sweepstakes. He gets an awesome Dangerous Music D-Box. The D-Box is a combination summing and monitoring system that is a powerful tool for anyone's studio. It offers eight channels of analog summing, transparent monitoring, 20 watts/channel of headphone amplification, speaker selection, talkback, D/A conversion, two switchable digital inputs, and (above all) excellent detail, imagining, headroom, and overall fantastic audio quality.

We send our congratulations to Seth, and invite you all to participate in our next GC Pro sweepstakes! Our current prize is Waves' Abbey Road Collection. Visit gcpro.com often for the latest information.

Tuesday, February 3, 2015

Engineer/Producer Mark Lienhart Outfits Dream Studio

The control room of the new space of One Louder Studio in Cincinnati, Ohio. Photo credit: Rudy Harris Photography.

-- A centerpiece of Lienhart’s One Louder Studio is the state-of-the-art Slate Pro Audio RAVEN MTX console --

Cincinnati’s One Louder Studio represents the fulfilled dreams of owner and engineer/producer Mark Lienhart – truly lifelong dreams, as he points out: “I’ve been in the music industry since I was 18 months old, which is ridiculous sounding, but my grandfather had an 18-piece jazz band and I was raised in it. Then I was in bands from age 13 or 14 onward, and studied A/V production in college. At a pretty young age, I realized that I wasn’t getting what I needed out of the studios we were working in. Building and operating my own studio was always there as a goal and dream. I suppose it was my destiny.”

The studio has grown organically since its origins in its first location in Hamilton, Ohio, with Lienhart upgrading gear along the way, remodeling his space and finally moving to a larger permanent space, where he has achieved sonic nirvana with a workflow that results in the sound he’s always strived for but could never quite attain. “I always wondered how the major-label engineers got that last 10% or so of sound quality. I worked and worked, studying the science and art of recording, but I just couldn’t quite get there. As much as people say that the gear doesn’t matter, they’re wrong – the gear is that last 10%! Nothing I did would make the sound perfect until I found the gear that complemented what I was doing.” And this gear has been assembled in Lienhart’s new space thanks to a close relationship with GC Pro – specifically with GC Pro Sales rep Jim Kinney, who has worked with Lienhart at every step of the way in outfitting the new facility. “Jim doesn’t talk to me like a salesman; he talks to me like an engineer, which I very much appreciate,” Lienhart notes. “That makes a huge difference. He really knows what he’s talking about, and he understands my perspective, so he can recommend the right tools for me.”

Lienhart’s tenure as a studio owner has humble beginnings – a few mics and an interface, purchased at the grand re-opening of Cincinnati’s Guitar Center in 2007 or so. As he recorded more and more in his band’s rehearsal space, he started to get calls from other acts in the area. Word was spreading, and the records were getting better and better. Before long, Lienhart and his wife made the decision to take the studio to the next level. After moving to a space near the University of Cincinnati, he made a significant upgrade to his setup, working with Kinney to set the facility apart from other mid-sized studios in the area.

Engineer/producer Mark Lienhart, owneer of One Louder Studio in Cincinnati, Ohio. Photo credit: Rudy Harris Photography.

Despite Lienhart’s growing arsenal of amazing gear and his increasingly masterful engineering/production skills, he felt that the studio was not quite meeting its potential: “It’s hard to set yourself apart, because there are so many smaller studios out there now. On one hand, that is great for music and artists, but on the other hand, it sort of de-values the professional studio, set up and run by someone with real expertise. It can be a challenge to convince potential clients that what you’re offering is a step up from the average project studio in terms of gear or level of production. So even though we were making great records at that facility with artists I love, I knew we could do more. My wife and I agreed, it was getting to be time for us to take a leap forward in terms of gear and the facility itself.” So a major shift was on the horizon – moving into and outfitting yet another space, his current one. It’s been an inarguably fast rise, and GC Pro has been his number-one resource for the right gear and service.

The centerpiece of the new facility, in operation since June 2014, is the Slate Pro Audio RAVEN MTX console, an acclaimed, state-of-the-art multi-touch touchscreen interface. “We were considering several great options for consoles, but Jim was wise enough to take the conversation in another direction – ‘Have you ever considered the RAVEN?’ – and he set up a demo for me at GC Pro’s Hollywood showroom with some sessions I had tracked. I got behind that console, and it was absolutely the most intuitive way to mix. I immediately understood how it worked. The tactile response is extraordinary. I was able to edit and mix right there at the demo session. Saying that I was sold on the idea right away is an understatement. It was a revelation.”

Kinney and Lienhart interfaced the RAVEN MTX, running Pro Tools HDX, with a custom analog board that they designed themselves with all of Lienhart’s favorite outboard gear – pre-amps, EQs, compressors and the like. Lienhart adds, “We created a setup that blends analog outboard gear, Pro Tools and the RAVEN MTX interface. I have so many flavors to choose from, and all these elements work together marvelously.” The setup is complemented by Genelec 8050 Active Monitors, also sourced through GC Pro, and the classic Yamaha NS10’s, which Lienhart acquired from a retiring prominent voice actress who had used them for years in her home recording space – but uniquely, never for music.

A final touch was acoustical treatment. Lienhart recalls, “Jim arranged for Jay Porter from Radial and Primacoustic to do a 3D rendering of the room, based on the architect’s drawings and our specs, and he recommended several pieces of Primacoustic treatment, strategically placed in just the right spots. It was the perfect solution for controlling the sound in the control room and the tracking room.”

Lienhart is thrilled with the results: “The undertaking of rebuilding my studio and workflow from the ground up was hard work, but the records we’re making now – the sound is incredible. I listen to them and literally can’t believe we made that happen at our facility. I definitely could not have done it without the help of Jim and GC Pro, because at every turn, if I had a question, Jim had the answer, or knew how to get it. The last high-profile client I had, he got choked up and said that we brought to life the sound in his head, which is the biggest compliment you can get as an engineer or producer.”

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

A chance to win Waves' Abbey Road Collection!


GC Pro and Waves have teamed up to give you a chance to win one of Waves' finest software collections. This lineup of exquisite plugins meticulously models the fabled studios’ legendary microphones, consoles, tape machines and signature effects, as heard on countless historic recordings and pop masterpieces. NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents, age 18 and older, of the contiguous 48 United States and the District of Columbia, excluding Rhode Island.

ENTER NOW