Thursday, August 27, 2015

ESPI 10.29 Studios in Mazatlán, Sinaloa, Mexico


The main control room at ESPI 10.29 Studios, located in the Marina neighborhood of Mazatlán in the Mexican state of Sinaloa. The studio was outfitted by the Malvicino Design Group with gear sourced through GC Pro. Photo courtesy of the Malvicino Design Group. © 2015.

— Equipment purchase and installation was carried out by GC Pro Affiliate Program member Malvicino Design Group —

WESTLAKE VILLAGE, CA, August 26, 2015 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, recently collaborated with GC Pro Affiliate Program member Horacio Malvicino of the New York-based Malvicino Design Group, on the design, outfitting and commissioning of the private production facility for Mexican regional music star Espinoza Paz. The vast majority of the multi-room facility’s audio equipment was sourced for the Malvicino Group through Javier Willis, Account Manager at the San Diego, California GC Pro office. The facility, named ESPI 10.29 Studios, is located in the Marina neighborhood of Mazatlán in the Mexican state of Sinaloa. The new three-story construction houses Paz’s private offices, a lounge and a large kitchen and dining room seating two dozen on the ground floor; two control rooms and a large tracking space with three isolation rooms on the second floor; and guest accommodations on the top floor.

The main control room is outfitted with a 48-input Solid State Logic Duality mixing console, a 48-track Avid Pro Tools|HDX3 system and a Studer A827 Gold Edition 24-track analog tape machine, Ocean Way Audio HR2 main monitors and racks of outboard processing. The second control room houses a 24-fader AMS Neve Genesys mixing console and another Pro Tools rig.



Views of the 24-fader AMS Neve Genesys mixing console and other gear in the second control room at ESPI 10.29 Studios, located in the Marina neighborhood of Mazatlán in the Mexican state of Sinaloa. The studio was outfitted by the Malvicino Design Group with gear sourced through GC Pro. Photo courtesy of the Malvicino Design Group. © 2015.

“My idea was to come up with a studio on par with anything in the U.S. I think it’s some of my best work,” says Malvicino, who has more than two decades of experience providing acoustical, architectural and technical systems design to recording studios and other production facilities around the world. Malvicino says that he was given carte blanche by the artist regarding equipment choices as well as room layout and technical, acoustic and interior design.

“I’ve been in the Latin music business for many years and I’m connected with a lot of producers,” Javier Willis reports. “In 2013 one of my producer friends brought me to Espinoza’s manager, who was in the process of shopping around. We hit it off and started ordering the equipment. We then brought Horacio in for the studio design and the equipment integration and installation.”

Malvicino notes, “Banda music requires a lot of people playing live, so I wanted to build a room that allowed a lot of people to record together, with variable acoustics. The panels on the side wall swivel; they have absorption on one side and reflection on the other side. You can change the RT [reverberation time] in the room by about 25 percent.” TADI, the Mexico City-based exclusive manufacturer of acoustic treatments for Malvicino’s projects worldwide, supplied the acoustic treatment at this new facility and additionally acted as the general contractor and interior designer. “The live room ceiling is 21 feet high, so we outfitted it with condenser mics hanging in specific locations so that they can not only use close miking but also the room. And they can bring in a couple of large format P.A. speakers, feed them the mix, crank up the listen mics and use the studio as a live chamber,” he said.


ESPI 10.29 Studios, located in the Marina neighborhood of Mazatlán in the Mexican state of Sinaloa. The studio was outfitted by the Malvicino Design Group with gear sourced through GC Pro. Photo courtesy of the Malvicino Design Group. © 2015.


A view of the tracking room (background) and console (Solid State Logic Duality mixing console), main monitors (Ocean Way Audio HR2 main monitors) and other components in the main control room, at ESPI 10.29 Studios, located in the Marina neighborhood of Mazatlán in the Mexican state of Sinaloa. The studio was outfitted by the Malvicino Design Group with gear sourced through GC Pro. Photo courtesy of the Malvicino Design Group. © 2015.

Malvicino elected to install Ocean Way Audio HR2 monitors, driven by Lab.gruppen and QSC Audio amplification, in the main control room. He consulted with Ocean Way founder Allen Sides to ensure optimum performance in the space, which is 32 feet deep with a 21-foot ceiling. “That’s the first time I’ve done soffit-mounted Ocean Way monitors,” says Malvicino. “They sound incredible—so good that the engineers are having a hard time working on the near fields.” Both control rooms feature Neumann KH 310 near field monitors with KH 810 subwoofers; ADAM and Yamaha NS10 speakers are alternatively available.

“The outboard gear is what you would expect,” he continues, including rack units from Empirical Labs, GML, TubeTech and Universal Audio. “They like a warm sound so I included a bunch of Chandler EMI compressors and mic preamps. There’s Bricasti and Lexicon reverbs, and a lot of 500 Series modules—API, Burl Audio, Grace Audio, Little Labs and SSL.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Wednesday, August 26, 2015

Metro City Church Expands with D.A.S. Audio


The view from the front-of-house position at the new Riverview, Michigan campus of Metro City Church, outfitted with A/V components sourced through Guitar Center Professional.

WESTLAKE VILLAGE, CA, August 24, 2015 — Several years ago, Metro City Church, located in the Detroit metropolitan area, outfitted its 900-seat sanctuary with a system of Aero Series 2 products from Spanish manufacturer D.A.S. Audio with assistance from Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. Building on the success of that project, the church recently returned to GC Pro to purchase a second D.A.S. system for a new campus and its touring praise band.

Metro City Church is a very modern organization, employing the latest technology and media, especially music, to engage its congregation, which reportedly numbers about 1,500 people each weekend. According to Paul Johnson, GC Pro Senior Account Manager in Detroit, “Music plays a vital role in their worship services because it’s a great way to be relevant to their congregants. They have a praise band—Alive—that reaches out to hundreds of high school students.” Alive is also the name of the church’s high school division, which meets every Sunday night and addresses the local Downriver community of ninth through twelfth grade students.

Toward the end of 2012, Johnson, together with Paul Long, a Guitar Center Sales Associate based at the Southfield, Michigan store, in collaboration with Steve Trimble, D.A.S. Audio Regional Sales Manager, designed and installed a new sound system for the church after carefully considering the available options. Long, who is also on staff at Metro City as the church’s lead sound engineer, explains, “The church is very active with music, bringing bands in as well as it sending its own bands out, for probably 10 years now, so we see a lot of the equipment that’s being used. There were really three major companies—the top three brands that we’ve worked with on tours—that we were looking at, including D.A.S.”


The new Riverview, Michigan campus of Metro City Church, outfitted with A/V components sourced through Guitar Center Professional.

The sanctuary at the church’s original campus in Taylor, Michigan, features D.A.S. Aero Series 2 powered line array components flown in an LCR configuration—three cabinets in the center with six hung at either side of the stage. Two D.A.S. LX-215A powered band-pass subwoofers and eight LX-218CA dual-18-inch high performance powered subwoofers are stacked to the left and right and are configured in cardioid arrays in order to reduce standing waves on the stage. A similar setup was ordered for the church’s new campus, located in the southern Detroit suburb of Riverview, including a total of 15 D.A.S. Aero 12A line array modules flown in an LCR configuration, and 12 LX-218CA dual-18-inch subs, along with dbx DriveRack VENU360 speaker processing. The systems at both the Taylor and Riverview campuses are similar, says Long, “But one thing that is a bit different is that we originally sold them Aero 12As and they have since modified and upgraded the system to include Aero 38As as well as Aero 12s. So it’s more of a hybrid system now.” The powered three-way Aero 38A module houses two 12-inch and two 10-inch speakers plus a 1.5-inch high frequency compression driver.
The latest upgrade also includes four Sennheiser G3 Evolution 900 series handheld mics, a pair of G3 wireless body pack transmitters and rackmount receivers and three DPA d:fine 4088 miniature cardioid headset mics. This purchase also includes band equipment, including Meinl cymbals and an Ampeg SVT head, and a variety of instrument microphones, most notably Shure Beta52A, Beta56A and Beta91A dynamics and an Audix DVICE drum mic mounting system.
In appreciation, the church made its facilities available to Guitar Center for multiple GC Pro Live Sound Expos in 2014 and 2015, featuring the latest products from many high-end manufacturers. “Metro City Church was the first to partner with us to do one of those events,” says Johnson. “That was a big deal—they opened up their church to us.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

House-of-Worship Technology Seminars: Chicago, Detroit


WESTLAKE VILLAGE, CA, August 12, 2015 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, is holding a series of seminars across the country focused on audio, video and lighting for house-of-worship facilities.

Upcoming events include two scheduled for September. The first, serving the Chicago area, will take place in Palatine, Illinois, at New Life Church (1200 W. Northwest Hwy.) on Wednesday, September 9, 2015, from 12 p.m. to 6 p.m.

The event serving the Detroit area will take place in Taylor, Michigan, at Metro City Church (21080 Penn St.) on Friday, September 11, 2015, from 12 p.m. to 6 p.m.

Join us for a technology seminar, covering the latest techniques and products in stage lighting, sound reinforcement, audio mixing and video for house of worship live production. GC Pro personnel will be on hand to lead the event and answer questions.

There is no charge and everyone is welcome to attend.

For more information on Guitar Center Professional's House of Worship events, visit this link.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Monday, July 27, 2015

Guitar Center Professional Helps Capitol Studios


Art Kelm, Vice President, General Manager and Chief Engineer at Capitol Studios.

— Capitol Studios’ Vice President, General Manager, and Chief Engineer Art Kelm knows he can call on GC Pro for everything from patch cables to massive recording consoles and beyond —

WESTLAKE VILLAGE, CA, July 22, 2015 — It can be difficult to sum up Art Kelm’s wide job description at Capitol Studios, located in the iconic Capitol Records Building in Los Angeles. His titles include Vice President, General Manager and Chief Engineer; “My job as General Manager is to make sure things function smoothly, and my job as Chief Engineer is to stay on top of technology and make sure that we are current and forward-thinking to stay competitive,” he notes. Capitol Studios, where iconic recordings from the likes of Frank Sinatra, Nat King Cole and The Beach Boys made the space historic, and where scores of other massive records have echoed through the walls in the decades since, has a legacy to maintain, and Kelm takes the job very seriously. As Kelm purchases and maintains the equipment necessary to keep Capitol Studios on the cutting-edge of recording technology, he relies on Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, for gear and service both great and small.

“Basically, I am the main person responsible for purchasing decisions,” he adds. “But I think I’m a pragmatic guy when it comes to decision-making, so I don’t just act on my own – I meet with our talented pros and find out what they need.” A recent purchase included a pair of Avid S6 Pro Tools Control Surfaces, outfitted in the writer’s rooms. “We have engineers that run the writer’s rooms,” he notes. “I made a point to sit down with them and ask them how they’re working, and what challenges and opportunities they have with the existing gear. It’s a team effort to move forward with gear upgrades, and out of all the work surfaces that were out there, together we felt that the S6 was a good fit for what these engineers, artists and writers were doing in these spaces. The Avid S6 offers tactile control and easily integrates with hard drives and other devices the artists would bring in rough tracks on. So I made the decision, and called up Brian Overton at the Hollywood office of GC Pro – which is really just around the corner from our building – and got the ball rolling. Response has been overwhelming positive with the S6’s, and we couldn’t be more pleased.”

Another recent purchase involved a complement of Focusrite RedNet interfaces, which offer a turnkey solution in networking all facility components via Audinate’s Dante™ protocol – quickly becoming the new industry standard. “We’ve been starting to do things like live streaming events and rooftop concerts. The only practical way to get 32 microphone channels from the roof to a control room was with RedNet and the Dante network, as far as I’m concerned. We’re looking to expand the infrastructure to shoot audio and video from anywhere in the building to anywhere else in the facility, just like that. RedNet offers a scalable and future-proof solution, and again all it took to get the project moving was a call to Brian at GC Pro!”

Because of the Hollywood GC store’s close proximity to Capitol Studios, Kelm has been able to rely on Brian and the rest of the team for smaller, more mundane purchases too. “I have a relationship with GC Pro that is very strong. They are my go-to vendor for everyday needs. If I need microphones or stands, they can get it for me. And the next Avid package I buy will definitely be through GC Pro. It’s also about support – GC Pro makes sure we get the most knowledgeable Account Managers and that they understand when an order is urgent and I have to have it immediately, and also they can offer great support and answers after the fact if there are any issues with the product. GC Pro offers professional service at a high level, and that’s why I keep going back year after year.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Koinonia Christian Center Church


The A/V equipment rack at Koinonia Christian Center Church in Arlington, TX, featuring a variety of gear sourced through Guitar Center Professional and installed by GC Pro affiliate Featherston Media. Photo courtesy of Featherston Media. © 2015.

WESTLAKE VILLAGE, CA, August 3, 2015 — Since its founding in 2004 by Pastor Ronnie Goines and his wife Nikki, Arlington, Texas-based Koinonia Christian Church has gathered a congregation of over 4,000 people. Now, as a result of an extensive renovation of a new church site whose technology needs were sourced by Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, the church is ready to move forward on an even greater scale.

GC Pro worked hand in hand with Featherston Media, an AVL and IT systems integrator in the Dallas/Ft. Worth area, providing a wide range of equipment and technology platforms, including an Avid SC48 Venue FOH console, Shure in-ear monitors, Sennheiser wireless systems, JVC cameras and Blackmagic Design video systems. These were installed by Featherston Media’s integrators in consultation with GC Pro Account Managers. Featherston Media is also the newest addition to GC Pro’s highly successful Affiliates Program, which matches AVL clients’ projects with the best systems-integration partners and vendors nationwide.


A view of the stage and screen at Koinonia Christian Center Church in Arlington, TX, featuring a variety of gear sourced through Guitar Center Professional and installed by GC Pro affiliate Featherston Media. Photo courtesy of Featherston Media. © 2015.

The Koinonia Christian Center Church project was a large one — the church acquired a former Albertson’s supermarket site in Arlington and needed audio and video systems designed and installed for a new sanctuary, youth and children’s center, and gymnasium. They were already working with Featherston Media on the project when Adam Barnes, Featherston’s Director of Audio, Video & Lighting, brought Jeffery McDaniel, his former colleague and Senior Account Manager at the GC Pro location in the Dallas-Ft. Worth area, into the project to consult on design and product choices. “I used to work at the Guitar Center store in Dallas before coming to Featherston, and I knew that Jeff was the absolute best at making really practical technology and product suggestions, and GC Pro was the best at sourcing those systems and working with project budgets,” he says. “It was a great fit working together with them for this project, and as a result the client got the benefit of our design and integration capabilities, and of GC Pro’s depth of resources, their pricing power and their experience.” Barnes says he sent the project’s original bill of materials to McDaniel, who made some additional technology suggestions and then came back with an attractive proposal in terms of delivery times and budget-matching. “Also, Jeff makes himself available and can be on site if we need him,” says Barnes.

For his part, McDaniel says the project went as smoothly as it did because GC Pro and its Affiliates achieve a synergy that no other vendor can offer. “Featherston Media are what we look for in an integration partner — totally professional, easy to work with,” he says. “We’re already planning the next set of projects that we’ll be working together on. Companies like theirs are what lets GC Pro continue to be the leader in turnkey solutions for AV systems projects anywhere in the country.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Wednesday, June 24, 2015

GC Professional Helps Strike 10 Roll a Perfect Game

Strike 10 Bowling & Sports Lounge in Hallandale Beach, Florida, featuring fantastic sound and lighting, thanks to Guitar Center Professional and GC Pro Affiliate Program member Automated Interiors Inc.

— The GC Pro location serving south Florida brought its powerful sourcing and Affiliate Program to bear on a novel concept that synthesizes a Miami nightclub with a bowling alley, giving it a South Beach-style touch for sound and lights —

WESTLAKE VILLAGE, CA, June 24, 2015 — Strike 10 Bowling & Sports Lounge is the latest addition to the sleek and sprawling Gulfstream Park in Hallandale Beach, Florida. By day, it’s a family fun center, a hub for children’s birthday parties and bar/bat mitzvah celebrations. At night, it can transform into an experience attraction for adults, with a full bar and DJ booth as well as bowling. But whatever mode it’s in, Strike 10 Bowling & Sports Lounge is awash in fantastic sound and lighting, thanks to Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. The Hallandale office of GC Pro, which serves all of south Florida, brought its huge product-sourcing capability to bear on the sound and lighting for Strike 10, in addition to its Affiliate Program, which matches clients and projects with the most appropriate AVL systems integrators to install and commission those products. In this case, GC Pro brought in Automated Interiors Inc., of Fort Lauderdale, Florida, to install sound equipment, including 44 JBL Control Series ceiling speakers and subwoofers powered by Crown CDI 1000 and CDI 2000 amplifiers, and a large array of lighting including Chauvet® Nexus LED washes and LED displays, a Gobo Shot LED projector and a Rouger moving-head fixture. Live bands will also be able to crank it up at Strike 10 thanks to the comprehensive Acousti-Block sound management materials installed at the lounge.

“Fantastic is the word I would use for how this turned out,” comments Moises Jafif, part-owner of Strike 10 and part of a team that pioneered the bowling alley/lounge concept at several locations in Mexico before bringing it to the U.S. with the 15,000-squre-foot Hallandale site, which opened in March of this year. “The experience of working with GC Pro was spectacular from day one. They really know their stuff.”

Jafif says that while the main components of Strike 10 are the same as the locations in Mexico, he wanted to adapt the theme for the Miami area. That’s where GC Pro came in. Working with sources at HARMAN and Chauvet, as well as Automated Interiors, GC Pro Account Manager Ricardo Cintron-Jimenez chose products that would realize Jafif’s vision for Strike 10. For instance, a key strategic idea was the decision to install all-white furniture, floors and walls — even an all-white bar — which literally creates a blank canvas for the Nexus wash lighting fixtures, allowing the space to change hues and create entirely new environments to fit the moment, whether it’s a kids’ party or late-night ladies-night out. “It’s a unique feature,” says Cintron-Jimenez. “The all-white furniture, bar, floors and walls acquire the color of choice, from the Nexus lighting fixtures, changing the atmosphere at will.” GC Pro also supplied backline equipment for live music and for a DJ booth, which the acoustical treatments will also enhance by controlling the volume.


The bar at Strike 10 Bowling & Sports Lounge in Hallandale Beach, Florida, featuring fantastic sound and lighting, thanks to Guitar Center Professional and GC Pro Affiliate Program member Automated Interiors Inc.

Daniel Roller, President of Automated Interiors, says the project turned out so well thanks in large part to GC Pro’s depth of inventory and access to a wide range of brands. “The client was adamant about wanting Chauvet lighting,” says Roller. “And GC Pro has a huge array of brand choices when it comes to lighting and everything else, so we were able to get the client exactly what they wanted. It’s one of the things about working with them that makes my job easier.” Roller was also enthusiastic about his ongoing relationship with GC Pro’s Affiliate Program. “We’re mutually supportive of each other,” he says. “We find ways to create more value than by working alone, which was evident on this project, which really turned out cool.”

Jafif agrees. “It has the flash you need for Miami,” he says, “And the place sounds as good as it looks. Ricardo was always there for us. He took us to different showrooms so we could check out equipment. We have eleven lanes — the idea is to keep it feeling very exclusive and special, and GC Pro picked out products that were in line with that goal. The customer service was spectacular. We actually became pretty close with the staff at GC Pro.” That’s good, because GC Pro is a national presence and Jafif plans to open additional Strike 10 venues, already scouting locations in the South and the Northeast. “We’re really comfortable with GC Pro, so they’re the ones we’d turn to,” he says.

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Monday, June 15, 2015

Albany: GC Pro/Audio Alchemist Tour on July 8


The word is getting out on Guitar Center Professional's Audio Alchemist events. Think about it: it's an evening where you get to taste-test some of the world's best audio gear, while you're also tasting craft beer and Thai food. Hosted by respected experts in the world of studio recording, the only thing that could make an Audio Alchemist event better is if it were free.

Oh wait; it is free.

The next Audio Alchemist event will be held in Albany, NY on Wednesday July 8 from 7-10PM at the Madison Theater. To attend, simply contact GC Pro and reserve your spot. Topics covered at this event include:

• Discover why a hard drive is the inviolate caretaker of your personal creative real estate and that all hard drives are not created equally; nor are they insured against cataclysm by warranty and data recovery coverage like Glyph Technologies.

• Learn why Dangerous Music’s monitoring management is the most critical component of your system: “Because you can’t mix what you can’t hear." Discover how analog summing with a 2-Bus, 2-Bus LT or D-box will breathe your mix to life.

• Climb inside classic tracks like “Hotel California”, that you’ve auditioned in the studio, elevator and dentist’s chair, but will feel for the first time on the Guzauski-Swist GS3A reference monitors.

• Audition Retro Instruments to explore the true legacy of vintage audio fused with just enough modernity to push past typical creative confines and uncover unique solutions that effortlessly track/mix your vocal, instrument, soundscape and song every time.

• Improve any speaker system by nailing the three principles of monitoring: Placement, Isolation & Focus. Instantly benefit from Isoacoustics simple, yet elegant solutions to maximize your current equipment arsenal.

WEDNESDAY JULY 8, 7-10PM
The Madison Theater
1036 Madison Ave.
Albany, NY 12208

To reserve your spot at this special Audio Alchemist event, call GC Pro at 877-687-5404.