Tuesday, May 17, 2016

Hit Songwriter Skylar Grey

GC Pro, Guitar Center Professional, songwriter, musician, Skylar Gret, recording artist
Recording artist, songwriter and composer Skylar Grey, whose touring and recording activities have been expanding, thanks in part to gear and support from Guitar Center Professional.

— Skylar Grey, who co-wrote the hugely successful “Love the Way You Lie” for Eminem and Rihanna, is making moves, and GC Pro is there for her, on the road and in the studio —

WESTLAKE VILLAGE, CA, May 17, 2016 — “Love The Way You Lie” entered the Billboard Hot 100 chart at the number-two position in July 2010 and then spent the next seven weeks at number one. For Skylar Grey, the co-writer of the career-milestone hit for Eminem and Rihanna that ultimately garnered five GRAMMY® nominations and won a Teen Choice® Award for top Rap/Hip-Hop Track, it was a defining moment. Since then, the award-wining composer has set her sights on new career highs, and for her technical needs to make that happen, Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, has been there for her.

With more hit tracks written for and with top artists – and as a guest vocalist on such tracks as Dr. Dre's “I Need a Doctor,” Fort Minor's “Where'd You Go,” Diddy's “Coming Home,” T.I.'s “New National Anthem” and Nicki Minaj's “Bed of Lies” – the Park City, Utah resident has been helping make hits for years. She’s already on tour in 2016, and much of the backline her band uses was sourced through Guitar Center, while GC Pro has been her go-to resource for professional live gear, such as the Shure in-ear monitors she and the band use, along with the Behringer X-32 console used to mix them, as well as an Akai sampler and a MOTU interface.

On the recording side, GC Pro has sourced items such as Focal loudspeakers for her needs. “Skylar started at Guitar Center for instruments, such as the custom Gretsch drum kit and road cases she got there, but as their professional audio needs grew, GC Pro stepped into the picture for them,” explains Jud Powell, GC Pro Account Manager based at the Salt Lake City GC Pro office. “Skylar is an amazing songwriter and singer, and she’s been expanding the scope of her career, with touring and with a vocal studio for her home, which we helped design and build. As her career continues to develop, GC Pro will be there for her.”

Todd Mandel, President of the Mandel Music Group, Grey’s management company, says GC Pro has become integral to their workflow. “Since relocating to Park City from Los Angeles, it was imperative that we found someone who worked on the pro level for both studio recording and touring,” Mandel explains. “Jud has such an amazing understanding of gear and has been able to fulfill all of our needs. We have been able to get gear in a short notice with a quick turnaround, which is helpful in our situation. As Skylar continues to grow, her needs will only become greater. With GC Pro being in every city, we will always rely on them to get us what we need for both recording and touring.” This, says Powell, provides the perfect example of how GC Pro can address all of the needs of the professional client and build a relationship that helps build careers. “We’re there for sales and service, as a technology guide and, in the long run, as friends,” he says.

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Tuesday, May 10, 2016

Springsteen Associate Toby Scott

Springsteen associate Toby Scott looks to Guitar Center Professional for service
Audio veteran Toby Scott.

WESTLAKE VILLAGE, CA, May 9, 2016 — Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, fosters close relationships with many of the music industry’s top artists and their engineers, producers, management and other key staff. One of these individuals is audio veteran Toby Scott, whose resume includes credits on records from such varied acts as Bob Dylan, Robert Palmer, Blue Öyster Cult, The Replacements, Booker T. & the MG’s, and dozens more – mostly as an engineer or mixer, but also as a production coordinator, musician, or tending to any number of other details. His most notable association, since the late 1970s or so, has been as part of Bruce Springsteen’s inner circle – Scott has a credit on nearly every one of Bruce’s releases (and there have been many) since The River and also on the re-masters of the earlier classic albums.

Although his official title in the organization is hard to pin down (“‘Primary Recording Engineer,’ or ‘Production Supervisor,’ or something else entirely, depending on the project. I’m a man of many hats,” he notes), his status as Springsteen’s chief archivist has been emphasized in recent years, with the release of retrospective box sets The Promise: The Darkness on the Edge of Town Story and The Ties That Bind: The River Collection; re-masters of the first seven albums; and the ongoing Bruce Springsteen Archives live album series – all projects released to nearly universal acclaim from fans and critics alike. The Archives series has become a particular treat for fans – considering Springsteen’s legendary status as one of the greatest performers of all time, relatively few official live releases existed until a few years ago when the series kicked off in 2014 with Apollo Theater 3/09/12, available as a download or a CD set from Springsteen’s website. Since then, Scott has prepared releases from 1975, 1978, 1980, 1984, 1988, 2005, 2013.

In the studio with Springsteen, Scott’s job is “whatever’s necessary to keep the ball rolling. I make sure the studio is working and everything’s up to snuff, and all the equipment and the guitars and everything are in order.” For decades, he has relied on Guitar Center and GC Pro for a variety of things. He recalls a particular story where GC Pro went above and beyond: “There was a beautiful Gibson J-45 acoustic guitar that I owned for many years, and I gave it to Bruce for Christmas in 1988, and he used it a lot. That guitar eventually ended up in the Rock and Roll Hall of Fame museum. Well, when it came time to record again, we were really missing that guitar. I contacted GC Pro, and an Account Manager hooked us up with two or three replacement guitars to try out – two J-45s and a J-50. We actually ended up liking the J-50 more than the J-45, so we got it, and now that’s one of our go-to guitars for recording. GC Pro’s service was so customized that they knew what we wanted better than we did! And I’ve gotten so many other vintage instruments from Guitar Center over the years. GC Pro is a great tool for delegating certain tasks – I mean, I could personally track down vintage instruments across the country, but I don’t have time for that; it’s so much simpler to have an Account Manager handle it for us, and that’s the kind of customer service they’re there for.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Monday, May 2, 2016

Customized Service for Top Broadway Plays and Musicals

GC Pro, Guitar Center Professional, Broadway, Support, Gear, Service
John Miller, Music Coordinator for over 100 Broadway and touring shows.

— GC Pro’s Manhattan office is the go-to portal for music coordinators on hit Broadway shows such as Beautiful, Waitress, American Psycho, Hamilton, School of Rock and Finding Neverland for anything from computers to guitar strings —

WESTLAKE VILLAGE, CA, May 2, 2016 — It takes a lot to keep Broadway running. America’s theatrical capital, in and around Midtown New York, has 40 official venues, most of them hosting incredibly successful shows with nationally renowned actors. Keeping those shows going requires the right equipment, large and small, and customized service and support. Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, has become the go-to resource for Broadway’s league of music coordinators, assuring them that they’ll have exactly the gear they need, when they need it, and within budget. Guitar Center’s East Coast Artist Relations Account Manager Judd Goldrich, based at the flagship 14th Street Manhattan store, serves as the primary contact for many of these shows, serving their needs with expertise and enthusiasm.

John Miller, Music Coordinator for over 100 Broadway and touring shows, including Waitress, American Psycho and Beautiful, each of which need a wide range of items for the orchestra pit, as well as “tons” of cabling, notes, “The goal is always to find the one-stop vendor for everything — the place that can get what you need, deliver it on time when you need it, and do it at the right price. All of the decisions I have to make about equipment have to be based around finding what the conductor and the composer, as well as the sound designer and synthesizer programmer, feel the most comfortable with. You’re looking for the perfect fit for each group of people for each particular show. GC Pro has been that one-stop for me. They’re able to make appropriate suggestions and give me options that let me better suit each person’s and each show’s needs. They also give me the confidence that the gear will be delivered on time and for the right price. And with people like Judd there, I know I’ll always have someone I can work with if there’s a problem. Broadway works on an intense schedule, and if one thing goes wrong it starts a kind of domino effect. I want to know that when there’s a problem that I can count on GC Pro to take care of it, and they do.”

Michael Aarons, the Associate Music Coordinator on the huge hit shows Hamilton, The Color Purple and School of Rock, and who partners with Michael Keller in theatrical music coordination company M2, says that GC Pro has been instrumental in securing the exact right mix of products and instruments for his shows. “School of Rock is a complicated show — they needed three types of drum kits, all very specific, all very different,” says Aarons, enumerating a conventional trap kit for the pit, an electronic kit for a classroom scene and a kit with triggers for another scene on stage. Judd at GC Pro was great at finding exactly what we needed, right down to the colors they wanted,” he says. “GC Pro was amazing — I was throwing new stuff at them every day, and they came back with personal service. You can’t get what Broadway needs from a conventional store — there are returns and custom orders. GC Pro always went above and beyond for us, every time.”

guitar center professional, theatrical production, gear, service, support
Michael Aarons, the Associate Music Coordinator on the huge hit shows Hamilton, The Color Purple and School of Rock.

And when Hamilton makes its way to Chicago and the West Coast later this year, Aaron’s not concerned — there’ll be a GC support everywhere the show goes. “They’re just a great local and national resource,” he says. “When you need them, they’re there.”

“Guitar Center and GC Pro are glad to be a primary resource for the professional audio and M.I. needs of these high-profile theatrical productions,” stated Goldrich. “With two locations in the Big Apple, including our Times Square store, right at the doorstep of the theater district, we are able to customize our service on time and on spec for these complicated shows.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Thursday, April 14, 2016

Video and Audio Systems for Anastasia Baptist Church

guitar center professional, house of worship installation, AV, audio, video
The Christian Life Center, a 15,000-square-foot sanctuary holding up to 1,200 worshipers, at Anastasia Baptist Church in St. Augustine, Florida, featuring new video and lighting systems sourced through Guitar Center Professional.

— Working with GC Pro Affiliate AV integrator Sound System Engineering, GC Pro continues assisting the church in refining its media systems and enhancing its ability to communicate its message —

WESTLAKE VILLAGE, CA, April 14, 2016 — The St. Augustine Lighthouse has been a beacon for Florida mariners since it was built in 1874. Similarly, the Anastasia Baptist Church, also located in what is the oldest city in the United States, describes itself as “a spiritual lighthouse” for its members. Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, has been a partner with Anastasia Church for the last three years, helping it keep its message clear and articulate.

The church’s main campus houses its Christian Life Center, a 15,000-square-foot sanctuary holding up to 1,200 worshipers. To enhance the worship experience in the sanctuary, Eli Higginbotham, the church’s Technical Director, again sought GC Pro’s help, and GC Pro responded. Jeff Aldrich, GC Pro Account Manager of North Florida at GC Pro’s Jacksonville office, recommended a new video system consisting of four Sony EVIH100V HD cameras, a Sony RMBR300 EVI BRC PTZ VISCA remote control unit, and a Roland V-40HD multi-format video switcher integrated into the churches existing video platform. The project also saw two 80-inch Sharp LCD monitors installed in the main sanctuary as well as 60-inch Sony monitors in two classrooms on the campus. In addition, a second, smaller sanctuary that seats 600 for more traditional worship services, had a JBL CWT128 8-inch 2-way loudspeaker system suspended above the orchestra area. Sound System Engineering (SSE) was the approved GC Pro AV system integration Affiliate that assisted in the systems’ design and performed the installation.

To illustrate the church’s 2016 sermon theme around mountains, the church suggested a custom LED lighting strip that would outline a mountain background lining the rear of the stage in the Christian Life Center. Lighting was addressed in a unique way for this systems upgrade: the installation of a 400-foot run of Aspect LED RGBW strip lighting tape to line the mountaintops that were designed and built by Doug Brown, Florida School of the Arts Technical Director.

“The church wanted to enhance their media capabilities and the overall worship experience,” Aldrich explains. “We’ve been working with them for the past two years, helping them do exactly that for all of their AVL needs.” Each and every component of the systems that GC Pro recommended was tailored to the church’s specific needs. For instance, the 180-degree dispersion pattern of the JBL CWT128 was what Aldrich calls “a phenomenal fit” with its programmable wave pattern. “One speaker for the entire choir and orchestra monitoring system,” he says.

guitar center professional, anastasia baptist church, installation, house of worship, AV
The smaller sanctuary at Anastasia Baptist Church in St. Augustine, Florida, which seats 600 for more traditional worship services, featuring a JBL CWT128 8-inch 2-way loudspeaker system sourced through Guitar Center Professional.

Higginbotham notes that the relationship between himself and Aldrich goes back nearly a decade, to a time when Higginbotham worked as a manager for several Guitar Center store locations in the Southeast. “Jeff was one of my reps, and he was one of the best, so it was natural for us to continue this relationship when I came to the church,” he explains. Higginbotham says Aldrich’s astuteness is characteristic of GC Pro’s approach to dealing with clients, starting with the installation of new video cameras at the church two years ago, the results of which he described as “spectacular.” “They took care of everything then just as Jeff did with this most recent project, including sourcing the electrical contractor for the new lighting,” he says. “The great thing about working with GC Pro is, you never have to go anywhere else. They have it all.”

And as good as the technology has been for the church, it was the reaffirmation of the relationship that will be most enduring, and of the most benefit to the client. “The intangibility of a trusting relationship is really what GC Pro customers are experiencing,” says Aldrich. “I’ll always be there for them, and that means that GC Pro, with its huge depth of resources and its pricing power, will always be there for them. No one else offers that level of support.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Tuesday, April 12, 2016

Installations, System Upgrades at Chicago-Area Restaurants

gc pro, guitar center professional, installation, red star cocktail lounge, chicago, lighting, sound
Red Star Cocktail Lounge in Chicago’s south side, featuring sound and lighting design from Guitar Center Professional in collaboration with GC Pro affiliate Accutronics.

— GC Pro brought its sourcing acumen and pricing power together with a trusted installation and integration partner from its Affiliates Program to provide the owner of The Island Sports Bar & Grill and the new Red Star restaurant and lounge with the kind of sound and lighting that helps set them apart —

WESTLAKE VILLAGE, CA, April 11, 2016 — Adam Shorter thought he needed a few speakers for his new Red Star restaurant and lounge on Chicago’s storied South Side. What he ended up with was a sound and lighting design for both Red Star Cocktail Lounge and his existing Island Sports Bar & Grill that puts both venues miles ahead of the competition, done on time and within budget, thanks to the resources of Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts.

“Adam came into the Chicago Guitar Center store looking for help with his new bar, Red Star, which was then under construction,” recalls Ryan Nigh, GC Pro Account Manager based in Chicago. “He needed a sound system very quickly and was going to just purchase a few speakers when the store associate told him about Guitar Center Professional and our installation services. We scheduled a meeting with Adam, brought in Accutronics, one of our long-time Affiliate partners, and together we designed a custom PA solution that we were ready to install in less than a week.”

Mike Love, Owner of Accutronics, says Shorter appreciated the nuance he was able to bring to the project. “We want the sound to be great but not to interfere with the look of the venue, so we did things like using the JBL Control 60 series pendant speakers that are suspended instead of attaching speakers to the wall on brackets,” he explains, noting that the system is powered by Crown XLS amplifiers and controlled through a dbx® Driverack, all supplied through GC Pro. “GC Pro was able to get every piece of equipment we needed to the job site on time or even ahead of schedule, so that we were able to make Mr. Shorter’s grand opening date in early December.”

In fact, the project was going so well that Shorter asked GC Pro and Accutronics to upgrade the lighting in his other venue, the Island Sports Bar & Grill, in Blue Island, also on Cook County’s South Side, including fixtures from American DJ, Chauvet and Elation.


Shorter says he was extremely pleased with how GC Pro and Accutronics approached his venues’ needs. “They were responsive, always there, and they took the time to explain in detail everything they were recommending, so I never felt like I was out of the loop,” says Shorter. “And the results are fantastic. When I start getting ready to open my third location later this year, I’ll be doing that with GC Pro. I couldn’t imagine not using them again. That’s how good this experience was.”

“By using GC Pro services, both of his clubs have a professional setup that was designed specifically for the space, and both locations were completed before Christmas,” says Nigh. “What I really appreciated is that he embraced the idea of a first-rate sound system for Red Star. We put a VRX sub, which is JBL’s touring sub, in the ceiling, so it’s a sound system that really stands out in terms of quality. In a lot of ways he is the perfect customer, because he understands quality. And that makes GC Pro the perfect vendor for him, because quality is all we know.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Thursday, April 7, 2016

Stoneworks Entertainment Upgrades Live Sound Speakers


— GC Pro recommends dBTechnologies DVA T4, offering the right solution in terms of vocal clarity and ease of setup —

WESTLAKE VILLAGE, CA, April 7, 2016 — Stoneworks Entertainment is a Pflugerville, Texas-based event production company that provides live sound, lighting and other services for corporate events, performing venues, weddings and anywhere top-quality music and entertainment is needed. Recent upgrades were implemented with the help of Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts. Stoneworks co-owner Six Sanchez had been wanting to upgrade the speakers in their tour sound PA, and an e-mail from GC Pro Account Manager Sean Robertson set the wheels in motion.

“Not too long ago I received a courtesy e-mail from Sean thanking me for a past purchase and asking if there was anything else he could help me with,” said Sanchez. “Sean is great when it comes to this kind of follow up, and as a matter of fact I had been interested in upgrading to line array speakers. However, I didn’t know if I could afford them or work with them.”

Sanchez had a number of requirements, the foremost being speakers that would excel in vocal reproduction. He also wanted speakers that would be easy to set up and have the high-power handling and flexibility to cover every live sound situation he’d encounter, from outdoor shows to small clubs. He also plays guitar and sings in Texas Unlimited, one of the state’s top regional bands for concerts, parties and events, and he wanted line arrays that Texas Unlimited could add to its tour sound system on bigger dates.

Equally important, the speakers had to be easy to transport and set up. “I don’t have a 20-person crew – I have a two-man crew, one of them being me!” Sanchez was concerned that even though he liked the clarity of line arrays compared to conventional trap box speakers, most of the line arrays he’d seen were labor-intensive to rig and required a lot of cabling.

After going over the available options, Robertson felt that the dBTechnologies DVA T4 powered three-way line array module would be perfect for Sanchez’s needs. He notes, “A three-way loudspeaker like the DVA T4 is ideal for vocal reproduction because the vocal range falls right in the part of the frequency spectrum that is handled by the midrange driver, and the crossover points for the drivers are outside the vocal range. In a two-way speaker, however, the crossover point between the woofer and high-frequency driver falls right in the middle of the vocal range and can affect vocal clarity. A good three-way loudspeaker can deliver vocals with superior purity and incredible focus.”

The dBTechnologies DVA T4 line arrays are designed to make setup simple. Four DVA T4s can be mounted in a single DTF-4 professional flight case. Stoneworks purchased eight DVA T4 arrays and two DTF-4 cases, along with casters and covers for the cases, two dBTechnologies DVA S30N dual-18-inch 3,000-watt powered subwoofers and a number of Live Wire, RapcoHorizon and ProCo cables.

“We leave the DVA T4s in the cases and leave the line arrays all daisy-chained and wired together,” Sanchez said, “so all we have to do is roll the case into place, rig the cases to a fly bar, run one cable from the mixer and connect one power cable.” Depending on the venue, Sanchez can either fly the case or stack it, and either ground-stack or fly the subwoofers.

The DVA T4 and DVZ S30N feature built-in Digipro® Class D amplification with sophisticated DSP and sound-tailoring capabilities. “Not having to carry heavy racks of amplifiers is a big plus – I remember the backbreaking days of amps that weighted one pound per watt!” noted Sanchez. “But even more importantly, the speakers’ and subwoofers’ DSP and programmable crossover points make it really easy for us to dial in the optimum sound for any venue.” The DVA T4 offers eight system presets for high- and low-mid frequency correction and the DVZS30N provides crossover and delay presets plus continuously variable crossover adjustment.

“We were able to offer really attractive pricing for Six,” Robertson pointed out, “and work with dBTechnologies to deliver all the products quickly, in time for a particular gig Six really wanted to use the dBTechnologies line for. In fact, Six was able to upgrade to better subwoofers than what he originally thought he needed because we were able to put together a great package for him that fit within his budget.”

Sanchez concluded, “I couldn’t be happier with the sound we can provide to our clients now that we’ve stepped up to high-quality line arrays. Sean at GC Pro was able to take my idea of the sound I wanted to hear – clear, powerful vocals in any indoor and outdoor venue – and translate that into the recommendation of speakers that not only match but exceed my requirements.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Tuesday, April 5, 2016

GC Pro Appoints Jessica R. Sullivan as Nat'l Sales Mgr

Jessica Sullivan, GC Pro National Sales ManagerJessica Sullivan, GC Pro National Sales Manager

— A veteran of the M.I./pro audio industry with a rich background in sales and marketing, Sullivan joins GC Pro management team —

WESTLAKE VILLAGE, CA, April 4, 2016 — Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, has appointed Jessica R. (Jess) Sullivan to the position of National Sales Manager. The announcement was made by Bradley Johnson, GC Pro Director, and reflects the division’s ongoing efforts to assemble the strongest leadership team possible. In her new position, Sullivan will be responsible for the overall management of the GC Pro Account Managers, developing/growing their overall sales figures through effective management of their clients’ needs. She will also form a working partnership with the Retail Store Managers, District Managers, and Regional Vice Presidents to ensure the success of each Account Manager.

Sullivan is a veteran in sales and marketing and the M.I./pro audio market sectors, having spent 14 years working with numerous manufacturers. She has particular expertise in B2B integrated sales, digital marketing and business development. Her previous positions include Online Marketing Manager at Line 6; Director of Advertising Sales for NewBay Media (Guitar Player, Bass Player, Keyboard, EQ); Director of Business Development for Premier Guitar; Director of Marketing at Musicians Institute; and more.

“It took me a while to find the right person for this position, and I’m glad I waited,” states Bradley Johnson. “Jessica brings a wealth of knowledge in several areas within sales and the industry overall. Her can-do attitude, analytic mind and idea generation are just some of the masterful skills she brings to this position. I’m thrilled to have Jess be a part of the GC Pro team and look forward to her contributions in taking us to the next level as the professional choice for all AVL needs in the industry and the business verticals we serve.”

Sullivan remarks, “I’m excited to join the team at GC Professional and add to their existing foundation of being client-focused and serving multiple business verticals. Throughout my time in the industry, my motto has always been if I can fix things and help people, then I’m in the right place. I’ve been fortunate enough to live this motto throughout my career in this industry, from advising over 200 clients on what the right marketing strategy was for them, to tackling issues on improving student acquisition and experience. Now at GC Pro, I have the opportunity to work with over 50 Account Managers nationwide to take their abilities to the next level while implementing strategies to increase the customer experience. With these exciting initiatives in front of me, GC Pro offers me an opportunity to do what I do best, and for me, that makes it the right place.”

“We are extremely happy to have Jessica join our team,” adds Larry Gerber, Vice President of Services and Business Development at Guitar Center, Inc. “With her experience and aptitude we look forward to her leading our Guitar Center Professional division to new heights as we continue our quest to be the premier audio, video and lighting solution experience in the nation.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.