Avid Product Rep Mario de Arce (left), demonstrating Avid’s upcoming compact control surface, "Dock," along with an Avid S3 console to noted hip-hop producer 9th Wonder. Photo courtesy of The Recording Academy®. © 2016.
WESTLAKE VILLAGE, CA, March 28, 2016 — Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, continues to be a proud supporter of The Recording Academy® Producers & Engineers Wing® and its events. Working closely with the P&E Wing on events both large and small, and as the vendor of choice for many of the P&E Wing’s members, GC Pro has been a loyal sponsor and supporter of the organization for well over a decade.
Recently, the industry gathered at the P&E Wing’s annual GRAMMY Week® event, held this year at the Village Studios in West Los Angeles. The event kicked off GRAMMY Week by honoring individuals who strive for audio excellence and, as described by Recording Academy President/CEO Neil Portnow who have "championed creative freedom throughout their career.” The event also celebrated the career of GRAMMY®-winning producer Rick Rubin, this year’s recipient of The Recording Academy President's Merit Award. Representatives from a large range of top manufacturers, services and organizations were in attendance, and GC Pro served as a Supporting Sponsor for the evening.
At the Village event, GC Pro took the exclusive opportunity to display Avid’s upcoming compact control surface, "Dock," along with an Avid S3 console, at its booth space. Pairing the S3 with the Dock gives music makers an incredibly powerful editing system in a very small footprint. GC Pro also supported the GRAMMY Awards, which took place the following week, by providing a set of Dynaudio AIR 15 reference monitors for use on-site at the Staples Center in the P&E Wing Lounge, located adjacent to the Music Mix Mobile (M3) remote broadcast trucks.
“GC Pro is a long-time supporter of The Recording Academy and the P&E Wing, because their goals and values align with GC Pro’s,” stated Derek Snyder, GC Pro Manager of Strategic Development. “Dedication to high-quality audio, supplying professionals with the tools they need, and advocating for best practices are just a few of the initiatives that we find to be of tremendous value, and GC Pro proudly continues our long-term relationship with the Wing.”
For more information, please visit www.gcpro.com.
About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.