WESTLAKE VILLAGE, CA, November 16, 2012 — The Pentecostal Church Assembly of God in Trenton, New Jersey, had the kind of problem many churches pray for: they just keep on growing. Fortunately for this congregation, a former house of worship became available right across the street. Having also been used as a school, the main sanctuary had been converted into a gymnasium, and Assembly of God ventured to convert it back into a worship space. This was certainly a blessing for the church’s membership, but a lot more space to fill in terms of sound. That’s when they called on Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, which brought to bear the huge range of services that only GC Pro can offer.
With GC Pro Senior Account Manager Billy Walker coordinating the effort, JBL Professional engineers were called upon to provide analysis and design based on drawings by Malvicino Design Group, a Forest Hills, New York-based GC Pro Affiliate Services Program member. Working with GC Pro personnel, the JBL Professional engineers created several sound system designs for the church’s executive board to consider. Then, GC Pro called upon Horacio Malvicino, Managing Director of the Malvicino Design Group, for further design consultation and to install and tune the JBL VerTec and VRX line array PA systems, as well as the Midas Pro 2 FOH console, that the church had decided upon. The project was finished in August 2012.
Deciding on a complex and costly new sound system can be a trying proposition for any church, and GC Pro has as much or more experience in the HOW sector of pro audio than any other retailer in the world. Knowing how crucial this decision would be for the church, Walker arranged with local JBL rep firm Sigmet Corp. to host a demo of the JBL VerTec system at the Strand-Capitol Performing Arts Center in nearby York, Pennsylvania, so the church leaders could see, hear and experience the systems first hand.
“PA systems aren’t just about the sound, though that’s their most important aspect,” Walker explains. “They also have to have certain visual elements -- they have to be able to blend in well with the rest of the church’s interior, and when they are seen they have to look good. Bob Reuther at Sigmet arranged for us to have a night at the Strand to ourselves, and the church could get all the time they needed seeing and hearing the JBL PA systems, until they felt comfortable with them.”
And they did. After the church made its decision, the Malvicino Design Group began the installation process, using the VerTec enclosures for the two main line array hangs and the VRX boxes for delay fills for the rear of the new larger church. “That’s the kind of comprehensive service we can bring to the HOW market,” says Walker. “We have the ability to source systems from many manufacturers, help churches pick the ones that are best for their needs, and even provide installation and integration services in a seamless, one-stop manner. It’s the best way to make the customer comfortable for a big purchase like this.”
For more information, please visit www.gcpro.com.
About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.