Monday, March 24, 2014

Johnny A. Assembles Gear with GC Pro


— Working with GC Pro Senior Account Manager PK Pandey, Johnny A. finds the right gear for his unique production style, resulting in his acclaimed Driven LP —

WESTLAKE VILLAGE, CA, March 17, 2014 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, has been working with veteran guitarist Johnny A. on his personal recording space, resulting in a custom studio suited to his unique production style and a new LP, Driven (set for pre-release on March 18 on Aglaophone Records), which he describes as his “dream album.” Seasoned as a producer, composer and instrumentalist, the Boston-area musician had not been comfortable taking on engineering duties by himself on previous projects, but he was determined to push himself to new levels for this album, and with the right combination of gear and hard work, he found new legs as an engineer.

Johnny A.’s resume includes time with Derek & the Dominos keyboardist Bobby Whitlock, CCR drummer Doug Clifford, Peter Wolf of the J. Geils Band and others, as well as a reputation for nuanced compositions, masterful playing and studio perfectionism (and a Gibson custom Johnny A. signature model to boot). Naturally, the bar was already high when he decided to outfit his studio and make a new album. His production techniques have evolved over the course of his years collaborating and producing his own and other’s records; he records his guitars direct, an approach that sets him apart from other guitarists and producers. And with the new project, he became comfortable as an engineer and mixer, adding those important skills to his already-impressive toolbox.


Working with GC Pro Senior Account Manager PK Pandey (based at GC Pro’s Boston office), Johnny A. set out to acquire a new console and a full complement of analog gear. Johnny A. recalls, “I had known PK for years, and over the course of this project, we got closer and closer, and now we’re like brothers. He was well aware of my production techniques, of recording mostly direct, and I asked for his recommendations on analog gear – good, better and best. He knew all the right tools for the job here, and unsurprisingly, we went with ‘best’ in every case!” The gear that they decided on included an SSL AWS 948 console, multiple Apogee Symphony systems, two Neve 1081A EQ’s, two Vintech X73 preamps, an SSL XLogic stereo compressor, a GML 8200 EQ, a pair of Universal Audio LA-3A Classic Audio Levelers, an Isochrone master clock from Antelope Audio, four Distressors, various items from Retro and Mercury Recording, a John Hardy Twin Servo preamp, a Logic setup and Addictive Drums software from XLN Audio.

Pandey remarked, “This has been an almost-three-year adventure, working with Johnny A. on getting his workflow right for this album. And with the AWS 948 console, everything turned out much wider, deeper, higher and warmer than it would have been otherwise. He recorded all the guitars and did the drum programming himself, along with all the production and mixing. He told me it’s his dream album, and I’m so proud to have had a part in getting him the right tools to bring his artist’s vision to fruition.”

Johnny A. is extremely satisfied with the result: “I guess I was a bit naïve in the beginning, thinking I could take on this whole album myself, but we made it happen. It was a daunting experience, but I’m blown away at the finished product. I expected it to live up to my expectations, but I didn’t expect it to exceed them so thoroughly. And I have to give thanks to PK and GC Pro for helping to bring this record to life. What a ride!”

For more information, please visit www.gcpro.com and www.johnnya.com.

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.


Tuesday, March 4, 2014

Penteo 4 Pro Now Available


Audiotech Digital Ltd (ADL) has announced the release of the new Penteo 4 Pro plug-in that discretely converts stereo to 5.1, offering exacting control over sound image placement to create high-quality, sonic-free and natural-sounding surround.

Penteo 4 Pro is 100-percent ITU down-mix compatible to the original stereo. The plug-in features an intuitive visual interface modeled after vintage gear, and offers six automated preset modes as well as advanced manual controls for fine-tuning.

Mike Minkler, multiple Oscar-winning re-recording mixer at TODD-SOUNDELUX, explained, "I've used Penteo on almost every project for five years now, such as Django Unchained, Twilight Saga, and Inglourious Basterds. The new plug-in really shines. With a flick of a switch I can take a two-channel mix and get a quality 5.1 mix, which is a huge asset in these budget-conscious times, especially when independent films just can't afford more than a stereo source for me to work with."

Native AAX64 Support
Penteo 4 Pro now natively supports Avid Audio eXtension (AAX) for true 64 bit processing. As a result, Penteo 4 Pro AAX64 uses 52% less CPU processing power thereby allowing a sound designer more flexibility to simultaneously use more tracks in a mix than ever before.

"Penteo produces such a warm surround mix, and we are thrilled that now Penteo supports Avid's AAX64 format," said Ed Gray, Director, Avid Partnering Programs. "Now sound designers will benefit by being able to run more instances and tap all the new features of Pro Tools 11."

New Features
* Touch Screen Controls - In addition to mouse operated controls, Penteo 4 Pro is the first up-mixer to support multi-touch controls. Mixing is not a linear, sequential process -- Penteo's unique multi-touch interface allows a sound designer to control more than one Penteo feature at once, thereby creating a natural mixing experience through simple hand contact. Penteo 4 Pro is the world's first multi-touch plug-in designed for use with the Raven MTX Surround console.

* Pro Tools Automation Keyboard Shortcuts for all parameters - Quickly add and select parameters for automation using standard control/alt/cmd shortcuts.

* Usage Preferences - With choice of circular or vertical knob drag usage options, a sound designer can select the most natural feeling knob movement for mouse or multi-touch.

* New bypass channel routing - Stereo bypass channels now routes to the ProTools channel output standard.

Special Promotion Pricing
To celebrate Penteo's AAX release, from March 4 to April 16th, 2014, new purchases of any format of Penteo will receive 33% off the purchase price. Free trials are available here, and contact your GC Pro representative for more information.

Thursday, December 19, 2013

GC Pro's "Top Shelf" at Firehouse Studios

The Top Shelf crew visits Bernie Becker Mastering at Firehouse Studios in Pasadena, CA to take a Neve Genesys console for a test drive. Also featured is a live performance by the band Abbot Kinney. Special thanks to Bernie & Dale Becker and the Firehouse Recording Studios.

Thursday, December 5, 2013

Save up to 20% on Avid Live Systems


Avid is giving you a huge incentive to trade up your current analog or digital console, and get into one of their fantastic newer solutions for live sound. Between now and December 13, you can trade it in towards the purchase of any new D-Show, Profile, Mix Rack, SC48, or SC48 Remote System* and save up to 20%.

• Trade in any console valued between $5,000–$15,000 USD MSRP and save 10%
• Trade in any console valued over $15,000 USD MSRP and save 20%


Visit Avid for all the details on their industry-leading live sound solutions, and then contact your GC Pro representative to take advantage of this special offer now.


* NOTE: This trade-in offer is not valid towards the Avid S3L System or Avid HD Live System Bundles. You will need to provide proof that your old trade-in console has been permanently decommissioned or donated to charity. Acceptable proof includes pictures or video of the decommissioning (including the unit’s model and serial number) or a receipt that shows the value of your console donation to charity.

Offer expires December 13, 2013.

This offer cannot be combined with any other offers, promotions, special or volume discounts and other fees may apply. All offers are while supplies last. Product features, specifications, systems requirements, and availability are subject to change without notice. All prices are USMSRP for the U.S. and Canada only and are subject to change without notice.

Monday, December 2, 2013

Get a Slate Virtual Buss Compressor with RAVEN MTi


You've probably already heard about the Slate RAVEN MTi... it's the revolutionary multi-touch mixer/controller that puts your DAW right at your fingertips. From now through December 15, there's yet another reason to get your RAVEN MTi: Slate Digital is offering their acclaimed Virtual Buss Compressor (a $249 value) for free with every RAVEN MTi purchase.

The RAVEN MTi is a virtual control surface designed to allow your creativity to flow. The lightning-fast virtual control surface, running user-customizable RAVEN software, lets you follow your instincts with nothing in the way. Other controllers and consoles are what they are-from the day you buy them, to the day you retire them. The Slate Media Technology RAVEN virtual control surface will always adapt and evolve to offer the quickest and most intuitive workflow in your studio. The RAVEN MTi removes all obstacles between you and your DAW.

Take Advantage Today from Slate and GC Pro
This special offer only lasts until Sunday December 15, so don't wait; contact your GC Pro representative now and order your RAVEN MTi today. Redeeming your free compressor offer couldn't be easier. Just email a clear image of your RAVEN MTi purchase receipt that you bought between November 29 and December 15 to purchasing@stevenslate.com, and you will get your free VBC download and authorization instructions. Note that an iLok2 is required to run the software, which is also available from GC Pro if needed.

Click here for more information on the RAVEN MTi. Click here to get in touch with your local GC Pro representative today.

Monday, November 18, 2013

Steven Slate at Guitar Center Seattle


Hey Seattle: Clear your calendar for Monday, November 25. Steven Slate, the innovative mastermind from Slate Audio, will be appearing at Guitar Center Seattle (530 Westlake Ave.) for a completely free training and demo of the amazing RAVEN MTX and RAVEN MTi multitouch production consoles.

Slate's RAVEN consoles put your DAW at your fingertips and your creativity begins to flow. The lightning-fast virtual control surface running user-customizable RAVEN software lets you follow your instincts with nothing in the way. Other controllers and consoles are what they are from the day you buy them to the day you retire them. The Slate RAVEN virtual control surface will always adapt and evolve to offer the quickest and most intuitive workflow in your studio. The RAVEN removes all obstacles between you and your DAW.

The Seattle Guitar Center is also a GC Pro location, located on the corner of Westlake and Mercer in the beautiful neighborhood of South Lake Union. Visitors get free parking on the roof. For more information, contact Seattle's GC Pro representative Maryam Haddad at 206-455-5633 or at mhaddad@gcpro.com.

Tuesday, November 5, 2013

Sonnox Plug-In Sale


Between now and November 30, 2013, Sonnox is offering 40% discounts off their award-winning plug-ins and bundles. In fact, they're adding this deal to their already amazing discounts on custom bundles, so this sale means an additional 40% discount!

It's Sonnox's biggest sale ever, so whether you were looking at some individual plug-ins or entire bundles, now is the time to buy. Sale pricing does not include upgrades, cross-grades, or education sales. Contact your GC Pro representative today to get in on these Sonnox deals while the getting's good.

In other Sonnox news, the company has completed porting all of their existing TDM plug-ins to AAX DSP. The final plug-in to join the AAX DSP ranks is the Oxford Reverb. This versatile plug-in not only sounds incredible, but offers complete versatility in building complete spaces from scratch. It also comes with over 100 outstanding presets. If you're running Pro Tools HDX, you can get this outstanding reverb at 40% off this month!

Take advantage of this limited-time offer from Sonnox by contacting your GC Pro rep here, or calling us toll-free at 877-687-5404!