tag:blogger.com,1999:blog-69701999817605593652024-03-21T22:24:57.428-07:00GC Pro: Guitar Center Professional DivisionThe official news source for GC Pro. Read about our customer success stories, key installations in studios and live sound venues, and more.Guitar Center Professionalhttp://www.blogger.com/profile/01585191670598529958noreply@blogger.comBlogger167125tag:blogger.com,1999:blog-6970199981760559365.post-67971483226762311872017-02-10T11:40:00.002-08:002017-02-10T11:40:22.155-08:00Building the Perfect DAW
with GC ProThere are a number of “right” ways to set up a computer for digital audio recording and/or production, but many more wrong ways that could end up becoming a massive source of frustration for you that never allows you to create to your full capacity.<br />
<br />
<a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a> has a technical services group devoted to the goal of helping you create the best possible digital audio workstation (DAW). The very best DAWs are purpose-built, meaning that it takes into account your exact needs as a music and audio professional. With the myriad combinations of hardware, software, RAM, types of drives, plug-ins and interfaces available today, one of the most valuable services offered by GC Pro is the ability to work with you to help choose and implement those elements to create the ultimate system which functions above your expectations from day one.<br />
<br />
In this article, we’re going to look at four distinct Mac-based systems, and give you some suggestions on the various elements that you might specify to your <a href="http://www.guitarcenter.com/GC-Pro/Account-Manager.gc">GC Pro rep</a> so that we can handle the often tedious job of setting up your computer, taking care of any conflicts, and ensuring that your system is ready for you to do great work from the day it’s plugged in and turned on.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisHLn58Jo5BzypjdALQcG3R4rvxvy-0z3e3-RczQ_D5cl8EZA5YQSJ_dfdsegDfJOXi2iuLlIn57BW0eC6whgKpXq_5S4l9Cy1XwB-V7bpVzjD-fuMJbAWsAxR5hXemJ24J_WYnwGBlBc/s1600/gcpro_daw_ptscreen_1024x768.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="building the perfect DAW with GC Pro" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisHLn58Jo5BzypjdALQcG3R4rvxvy-0z3e3-RczQ_D5cl8EZA5YQSJ_dfdsegDfJOXi2iuLlIn57BW0eC6whgKpXq_5S4l9Cy1XwB-V7bpVzjD-fuMJbAWsAxR5hXemJ24J_WYnwGBlBc/s640/gcpro_daw_ptscreen_1024x768.jpg" title="Pro Tools" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><br />
</td></tr>
</tbody></table><div class="separator" style="clear: both; text-align: center;"><span style="color: #858585; font-size: small;"> <i><br />
A typical digital audio workstation (DAW) setup will include a computer, an audio interface, and a means of monitoring your audio. Many factors will come into play regarding how many simultaneous inputs you need, what kind of processing power is necessary for the type of work you do, and the level of quality required.</i></span></div><br />
<b>Singer-Songwriter
</b><br />
In most cases, putting together a recording and simple music production system for a singer-songwriter is easier than most people think. These types of artists don’t need an elaborate amount of inputs and outputs. Often a simple, user-friendly tabletop solution suits the purpose. In some situations, we take into account that a singer-songwriter might benefit from a setup that allows for travel and mobility. In this scenario a laptop, a high-quality yet portable interface (like the <a href="http://www.guitarcenter.com/Universal-Audio/Apollo-Twin-DUO-with-Realtime-UAD-Processing.gc">Universal Audio Apollo Twin</a>), and some quality headphones may be the best solution.<br />
<br />
While your choice of DAW software is important in terms of the way you prefer to create music, you’ll find that for singer-songwriters, there are plenty of options that are very affordable, or even free. Entry-level software like <a href="http://www.guitarcenter.com/Avid/">Avid’s</a> Pro Tools | First, Apple’s Garageband, and Cockos’ Reaper can get you rolling with almost no investment required, and you can save your money for the important interfacing and monitoring tools you’ll need.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhSNpqt3nAYFhDFPRPYz_9X6xzLcW5sACqh-RvIGF0l_Wn06i4l9h9pK4qeayCX7JK2tqDBgH05cxu9cb9XprKmNy6zLzikDWVYtQqsBNoOFug-iGbf8M-s7rojBvTusFE3cMfHBzkGB4/s1600/gcpro_daw_smallinterfaces_1024x768.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="building the perfect DAW with GC Pro" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhSNpqt3nAYFhDFPRPYz_9X6xzLcW5sACqh-RvIGF0l_Wn06i4l9h9pK4qeayCX7JK2tqDBgH05cxu9cb9XprKmNy6zLzikDWVYtQqsBNoOFug-iGbf8M-s7rojBvTusFE3cMfHBzkGB4/s640/gcpro_daw_smallinterfaces_1024x768.jpg" title="Tabletop interfaces" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>Singer-songwriters rarely need an extravagant amount of inputs and outputs for their audio interfaces. Manufacturers like <a href="http://www.guitarcenter.com/Universal-Audio/Apollo-Twin-DUO-with-Realtime-UAD-Processing.gc">Universal Audio</a>, <a href="http://www.guitarcenter.com/Apogee-Desktop-Recording.gc">Apogee</a>, <a href="http://www.guitarcenter.com/Focusrite/">Focusrite</a>, <a href="http://www.guitarcenter.com/PreSonus/">PreSonus</a>, <a href="http://www.guitarcenter.com/MOTU/">MOTU</a>, and others offer the combination of affordability, portability, and quality you want to capture your creativity.</i></span></div><br />
<b>Film Composer</b><br />
Modern day film and television audio composition tends to be quite resource intensive. Many of today’s composers utilize a variety of virtual instruments and sound libraries. These critical applications heavily rely on RAM, along with the fast read and write specs of Solid State Drives (SSDs). For example, when loading a virtual instrument (VI) within a DAW, many VIs cache (buffer) into RAM. This great increases the responsiveness/triggering of the given instrument. That’s why we set up computers for film composers with the RAM maximized for the most beneficial results.<br />
<br />
On the other hand, many VIs require a substantial amount of disk space to store and access their libraries. The good news is that solid state drives have become much more affordable and larger in capacity over the last few years. Utilizing SSDs for library storage drives is a huge benefit when switching through a collection of thousands of samples. If you’re a working film composer, there is no such thing as too much RAM, or too large a hard drive.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirnX8KQwL6S70XOnN80Ouj5Dv5FQZ0HhiEe26lSbATp0H9h_jlPPTeTEOIMZVsrYPgf7sJha7XTP1FmAJL39JccXeym4yF2P-3FQ8hRZ28apx9fxrqtpmPIzxIlRQholLCAvHfB4_xIwY/s1600/gcpro_daw_ssdhdd_1024x768.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="building the perfect DAW with GC Pro" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirnX8KQwL6S70XOnN80Ouj5Dv5FQZ0HhiEe26lSbATp0H9h_jlPPTeTEOIMZVsrYPgf7sJha7XTP1FmAJL39JccXeym4yF2P-3FQ8hRZ28apx9fxrqtpmPIzxIlRQholLCAvHfB4_xIwY/s640/gcpro_daw_ssdhdd_1024x768.jpg" title="SSD vs HDD" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>One of the best technological advances in recent years for audio professionals has been the advent and continual price reductions of SSD (Solid State Drive) drives. With faster read and write times than any standard HDD (Hard Disk Drive), SSDs have been of tremendous benefit to film composers, who often need immediate access to thousands of sounds.<br />
</i></span></div><br />
<b>Music/Sound-for-Picture Engineer
</b><br />
There was a time not very long ago that recording sessions were limited to the amount of tracks and channels available in an analog or early digital recording and mixing system. With the exponential growth and advancements of modern day computers and audio hardware, sessions have concurrently grown larger in size and complexity. Audio engineers, whether they work on music or in the sound-for-picture realm, are dealing with more track counts and amounts of layered plug-in processing than ever before. At GC Pro, we can help build a system that makes use of external DSP solutions such as <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=pro+tools+hd">Avid Pro Tools | HDX</a> or <a href="http://www.guitarcenter.com/Universal-Audio/Apollo-16-Thunderbolt-Audio-Interface-with-Quad-Processing.gc">Universal Audio Apollo</a> to yield world-class results. These systems go as far as possible to allow you to work with larger sessions and more plug-ins while still maintaining low latency performance to maximize the speed and efficiency of your workflow.<br />
<br />
For large-scale projects, some engineers turn to multi-computer setups that allow each processor to focus on specific tasks to speed up the workflow and get jobs done more efficiently. GC Pro’s technical services group can be of tremendous assistance in putting together a multi-computer system; you’d be amazed at what a bank of several affordable purpose-built Mac minis are capable of.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVnuzVYhFL6RZZJPq_UYfUlWQLiQj0KFyx86rj7CMtlCB36JmGc52YzysTjpaq_N0Rd_7PDPq0h3Zrg8uS6SvIhJ8EmCvmOA2KzvEg_Um8ZAcsdO-JmXskMq9mqi_tyZsHeLTld4SVVKY/s1600/gcpro_daw_macminis_1024x768.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="building the perfect DAW with GC Pro" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVnuzVYhFL6RZZJPq_UYfUlWQLiQj0KFyx86rj7CMtlCB36JmGc52YzysTjpaq_N0Rd_7PDPq0h3Zrg8uS6SvIhJ8EmCvmOA2KzvEg_Um8ZAcsdO-JmXskMq9mqi_tyZsHeLTld4SVVKY/s640/gcpro_daw_macminis_1024x768.jpg" title="Stack of Mac minis" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>If you’re like most people, you haven’t had to use multiple computers running in parallel, and might not have an understanding of how to set up and make the best use of such a system. GC Pro’s technical services group are experts at this kind of advanced method to go beyond the limitations of a single computer.<br />
</i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1aqx70j2uCL-ppdPwdC23nISsVKqH6v0TdhIg94T-WijnRNQInvO8XOrXuXHpLDQN6dhIjenq5WxYE0hP199oAgWvqrYRtTM9jO2pWJq0LZ-1Sb5qEOwg6N8EFbbzUefl6_GXlSoZH54/s1600/gcpro_daw_highendinterfaces_1024x768.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="building the perfect DAW with GC Pro" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1aqx70j2uCL-ppdPwdC23nISsVKqH6v0TdhIg94T-WijnRNQInvO8XOrXuXHpLDQN6dhIjenq5WxYE0hP199oAgWvqrYRtTM9jO2pWJq0LZ-1Sb5qEOwg6N8EFbbzUefl6_GXlSoZH54/s640/gcpro_daw_highendinterfaces_1024x768.jpg" title="High-end interfaces with external processing" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>For serious professional engineering, you never want to accept compromises in how music and audio gets created. Interfaces and digital converters of the highest level of audio quality and with plenty of inputs/outputs are of paramount importance in pro studios. Some systems also offer external DSP processing, taking some of the load off of the computer itself.</i></span></div><br />
<b>Music Producer
</b><br />
The role of producer bridges the gap between the creative and technical aspects of music making, and modern music producers use a variety of technologies to achieve their desired results. The focus of these resources can be divided into several categories, starting with the signal chain. This is where one of the most critical steps in the process happens: analog to digital conversion. Selecting the correct combinations of microphone and preamplifiers can be a big part of this, but the end result is only as good as the conversion process that allows the audio to get into your DAW as flawlessly as possible.<br />
<br />
Both the quality and price of professional-caliber A/D converters have have become much more financially accommodating in recent years. Brands such as Apogee, Universal Audio, <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=lynx">Lynx</a>, <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=antelope">Antelope</a>, Prism, and others offer some great choices in this regard. Available in both large and small form factors, and with a variety of connectivity options, the right conversion selection can yield noticeable quality results.<br />
<br />
The second part of this choice is the digital audio workstation itself. This is rarely a “one size fits all” situation. Start by doing your research, and look into your own way of working. Is the DAW merely a tool to capture and manipulate audio, or do you plan on having it be the centerpiece for all your work in music creation as well? Start by doing your research, and then talk to your GC Pro representative, who in many cases can arrange for you to test-drive DAWs including Pro Tools | HD, Logic Pro, and Digital Performer, or can answer any questions that might come up in the process.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMgacpaW7nIIhXqHzmxLlcvqXReU_-tCxPFgWd-CVck4ksByUi6xp2rgivHWS0o5c81UUk7BZ_m_Pmgjsme8fzfeO4PvPkZGvSjQ6voljP-OLB8Kc7wTCdNu2qv3DCnRl5rOqA8OIWwA4/s1600/gcpro_daw_rackcomputers_1024x768.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="building the perfect DAW with GC Pro" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMgacpaW7nIIhXqHzmxLlcvqXReU_-tCxPFgWd-CVck4ksByUi6xp2rgivHWS0o5c81UUk7BZ_m_Pmgjsme8fzfeO4PvPkZGvSjQ6voljP-OLB8Kc7wTCdNu2qv3DCnRl5rOqA8OIWwA4/s640/gcpro_daw_rackcomputers_1024x768.jpg" title="Rackmount computers" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>In a serious music or film/TV post-production studio, even the form factor of the computer itself comes into play for maximizing your workflow. Companies like JMR Electronics, Sonnet Technologies, and others make rack-mountable chassis solutions with easy access to removable drives and more. GC Pro can tell you about your options and help you choose the right solution for your facility.</i></span></div><br />
<b>The Next Step</b><br />
As you can see, there’s no single solution for “the best DAW” for music and audio applications that can address everyone’s needs. GC Pro and our technical services group are here to help in every step of the process. Whether you are starting from scratch or building up from an existing system, <a href="http://www.guitarcenter.com/GC-Pro/">contact us for a personal consultation</a>.Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-81241970588394682682017-02-08T12:59:00.000-08:002017-02-08T13:08:59.565-08:00GC Pro Helps Church at Viera Keep Up with their Fast Growth<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVinhzpme_HqGCFupn8RVDBW1bhhmOmRgjqBPWMqlmujBcopzqj8_zd44IPMo2u0Vyg2sHa-FyF9PNFt6_XY-qGx0Ix2-1JTpHi7ML4Ao9rthzzYKTULkcPsnAo9GhFe31yR1_3l9r-JI/s1600/gcpro_cav0217_dlive.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="GC Pro, house of worship, audio, live sound, installation" border="0" height="427" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVinhzpme_HqGCFupn8RVDBW1bhhmOmRgjqBPWMqlmujBcopzqj8_zd44IPMo2u0Vyg2sHa-FyF9PNFt6_XY-qGx0Ix2-1JTpHi7ML4Ao9rthzzYKTULkcPsnAo9GhFe31yR1_3l9r-JI/s640/gcpro_cav0217_dlive.jpg" title="Church at Viera's new Allen & Heath dLive console." width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>Standing in front of the Allen & Heath dLive S7000 at Church at Viera are (left to right) Pastor of Worship Arts Trevor Hislop, Technical Director Doug Schaefer, Production Director Eli Higginbotham, and GC Pro Account Manager Jeffrey Aldrich. The church recently expanded their audio systems in both their main auditorium and youth sanctuary with the help of GC Pro.</i></span></div>
<br />
WESTLAKE VILLAGE, CA, February 8, 2017 -- Located in Melbourne, FL, <a href="http://www.churchatviera.com/" target="_blank">Church at Viera</a> is growing quickly. With the help of <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business solutions division of Guitar Center providing highly customized service for professional accounts, the place of worship met their goals of expanding their live sound systems on time and under budget.<br />
<br />
The church recently worked with GC Pro’s Jacksonville-based account manager Jeffrey Aldrich, who specified and assisted with the installation and setup of an <a href="http://www.guitarcenter.com/search?typeAheadSuggestion=true&typeAheadRedirect=true&isTypeAheadSearch=true&Ns=r&Ntt=allen+%26+heath">Allen & Heath</a> dLive S7000, the largest of the company’s dLive family of control surfaces, along with a DM64 MixRack processing and audio I/O stage box. At the same time, new stage trussing was planned and installed.<br />
<br />
“I just don’t have the time to deal with all the install logistics,” says Church at Viera Production Director Eli Higginbotham. “I’ve got to prioritize my time and attention to production. Jeff and GC Pro worked directly with the installer and handled the integration. He arranged for the gear to be shipped in advance so there would be time to configure everything and troubleshoot the system. All I had to worry about was learning new gear.” <br />
<br />
Higginbotham also pointed out the biggest benefit of the DM64 MixRack, which was the doubling the number of output busses from 16 to 32. For the new stage trussing, GC Pro specified <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=global+truss">Global Truss</a> for its reliability and flexible designs.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPkRjSyQFmq4JE0SfVguCeFk6PzFSyWdUBYpdeL60Z_lNNHzGzxw9hV9L8-Zn2vaOoK2Dj0tMmTpPlnTdcg-48wEzXWvIRMZCTZs1-5MlvE__AQGhUANQnHO_GrIIKaWJFX32MxXOfTpU/s1600/gcpro_CAV_Auditorium_0217.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="GC Pro, house of worship, audio, live sound, installation" border="0" height="427" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPkRjSyQFmq4JE0SfVguCeFk6PzFSyWdUBYpdeL60Z_lNNHzGzxw9hV9L8-Zn2vaOoK2Dj0tMmTpPlnTdcg-48wEzXWvIRMZCTZs1-5MlvE__AQGhUANQnHO_GrIIKaWJFX32MxXOfTpU/s640/gcpro_CAV_Auditorium_0217.jpg" title="Church at Viera used GC Pro to upgrade their main auditorium's audio systems." width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>Church at Viera's main auditorium, featuring recently upgraded audio systems specified and provided by GC Pro along with their installation affiliate Stellar Audio Visual.</i></span></div>
<br />
Aldrich, working with GC Pro installation affiliate Stellar Audio Visual, was happy to help. “This upgrade to the church’s systems was on a very strict timeline. There were events upcoming that meant the entire systems had to be done quickly, so we had the gear shipped from the manufacturer directly to our Orlando store. The church schedule had to stay seamless to not interrupt ongoing services. By having the gear arrive early and held on station in one of our Orlando store locations, it allowed the client and the installer to operate without downtime.”<br />
<br />
Church at Viera continued its growth over the course of 2016 when Aldrich and GC Pro also assisted Church at Viera on the expansion of their youth sanctuary with new PA and lighting systems. Aldrich recommended loudspeakers and subwoofers from Electro-Voice, including the <a href="http://www.guitarcenter.com/Electro-Voice/EKX-15P-Powered-15-2-Way-Speaker.gc">EKX-15P</a>, <a href="http://www.guitarcenter.com/Electro-Voice/ELX112P-Active-12-Loudspeaker.gc">ELX-112P</a>, and <a href="http://www.guitarcenter.com/Electro-Voice/ELX118P-Active-18-Subwoofer.gc">ELX-118P</a>. The church chose <a href="http://www.guitarcenter.com/Shure/QLX-D-Digital-Wireless-System-with-Beta-87A-Condenser-Microphone.gc">Shure QLXD</a> as their wireless microphone systems for the sanctuary, as well as high-quality Jands Vista lighting systems.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipGOHTznGV7dVg49ehLw5JQQHl1QrIRA5zXDfKhrCb7c_3PgdNMn8XquhzfBFyyhxRugO2NREWuoG1j2seyraw9caDk6birMyDnHDlakL2f8BuKeFaSVwOFvAdD7HUI6-O2msjZT3jtyM/s1600/gcpro_CAV_StudentRoom_0217.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="GC Pro, house of worship, audio, live sound, installation" border="0" height="427" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipGOHTznGV7dVg49ehLw5JQQHl1QrIRA5zXDfKhrCb7c_3PgdNMn8XquhzfBFyyhxRugO2NREWuoG1j2seyraw9caDk6birMyDnHDlakL2f8BuKeFaSVwOFvAdD7HUI6-O2msjZT3jtyM/s640/gcpro_CAV_StudentRoom_0217.jpg" title="Church at Viera youth sanctuary." width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>Church at Viera's youth sanctuary was upgraded with new PA and lighting systems with the help of GC Pro.</i></span></div>
<br />
Higginbotham continues, “We just came out of the busiest part of our season, December. All the stuff that Jeff was able to do for us put us in a position to host our largest crowd in 25 years, with over 3500 people in attendance. The entire process of working with GC Pro was very, very smooth. The integration of our systems was superb. Jeff made it very easy to perform all the services. I should add that the new system is also volunteer-friendly, which is important to a church like ours.”<br />
<br />
Aldrich adds that GC Pro offers a tremendous advantage for houses of worship under typical challenging circumstances. “It’s more than a matter of selecting the right mix of products and arranging for installation. We are often tasked with working within volunteer schedules, taking pre-production time into account, and doing everything possible to not hinder normal church workflow. The only way this can be accomplished is with the flexibility and operational power offered by GC Pro.”Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-87730062573168045802016-11-23T14:34:00.002-08:002016-11-23T14:34:40.308-08:00Mic Choice and Techniques for Live Sound<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWhJFNuHIJy89yFZIjWP3CIgc6Eimz37QUA4t334iqvI-64AjVx8CpsS8z0V1VMcA6ljZaF1rPcHYYhiLpcsCKxHtJTTICwT9zxiZeh4EbsgHAXRdmpQNYJ2E6f8q0Vl6KjQLuLLIErFY/s1600/gcpro_blog_livemicheader.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="guitar center professional, live sound, microphones, gc pro" border="0" height="434" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWhJFNuHIJy89yFZIjWP3CIgc6Eimz37QUA4t334iqvI-64AjVx8CpsS8z0V1VMcA6ljZaF1rPcHYYhiLpcsCKxHtJTTICwT9zxiZeh4EbsgHAXRdmpQNYJ2E6f8q0Vl6KjQLuLLIErFY/s640/gcpro_blog_livemicheader.jpg" title="Drummer on stage" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>Live sound venues and events can be a chaotic environment where things that seem to work just fine in one place don’t work at all the next night in another venue (or ten minutes after sound check in the same venue). Having a number of microphones and techniques for using them in your bag of tricks can prevent a whole lot of panic when you need immediate solutions.</i></span></div>
<br />
The overall goals of miking techniques for live sound are easy enough to understand: get a good sound on the source that you’re miking, avoid picking up other sound sources in close proximity and prevent feedback. Sounds simple, doesn’t it? It turns out that choosing and using microphones is both an art and a science that can take years to fully master. Here are a few tips to get you started.<br />
<br />
<b>Choosing the Right Mics</b><br />
Choosing microphones for live sound has different criteria than that you’d use for studio recording. Your first big choice is the main classes of microphone types: dynamic versus condenser. Dynamic mics are more rugged and more likely to handle the rigors of live use. They also handle higher SPL (sound pressure level, a.k.a. the loudness of the signal) better than condenser mics. However, condenser mics as a whole provide a much higher degree of sensitivity and fidelity to the original signal, along with extended high-frequency response. <br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMqEbYt0hVcPNSCbh0Npeuhxo9l-uEAu8nYTxUmgyP9tU5GuwZ6NY3Fkf7b99Am-jQGOAe0lrtrAGesXdg5KdUc2lUR0-88FRbuZZNhIYbZKAqdV_KYrXx3r5JKMUpYpzuHxduILo5qi4/s1600/gcpro_blog_sm5758.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="guitar center professional, live sound, microphones, gc pro" border="0" height="438" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMqEbYt0hVcPNSCbh0Npeuhxo9l-uEAu8nYTxUmgyP9tU5GuwZ6NY3Fkf7b99Am-jQGOAe0lrtrAGesXdg5KdUc2lUR0-88FRbuZZNhIYbZKAqdV_KYrXx3r5JKMUpYpzuHxduILo5qi4/s640/gcpro_blog_sm5758.jpg" title="shure sm58 and sm57" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>The most classic live sound reinforcement microphones are the <a href="http://www.guitarcenter.com/Shure/SM58-Mic.gc">Shure SM58</a> and <a href="http://www.guitarcenter.com/Shure/SM57-Instrument-Vocal-Mic.gc">SM57</a>. Used on everything from lead vocals to snare drums to guitar amplifier cabinets, nearly every venue, live band, and touring company has a good number of these relatively inexpensive, reliable tools for live sound.</i></span></div>
<br />
<b>Giving Direction</b><br />
Each microphone has a specific sensitivity to sound coming from various directions, known as the mic’s polar pattern. In most mics, this is permanently built into its design, while in others, different types of directionality can be selected on the microphone itself.<br />
<br />
The main types are omnidirectional (which pick up sound equally in a 360-degree radius) and unidirectional (which pick up sounds from certain directions while rejecting others). These mics have polar patterns like cardioid, super-cardioid and hyper-cardioid. This can be tremendously useful in a stage setting. Let’s say you’re miking a horn section, but the guitar amp is nearby. Simply using a mic with a cardioid polar pattern instead of an omni mic will help reject the guitar from bleeding into the horn signal.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisoKSRR0Td1kMZX61RE83iSQ2j8g-ip_bu1egmTAP6QJBj7DHdubrXzfm7EyH_Rj9ORmDd2lGvE3hz265njWz68zU9KWwLa7buvBbY1_XtsOrApXDIqyhhXEPHDTL7Wr2qnvqgVETkQuY/s1600/gcpro_blog_polarpatterns.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="guitar center professional, live sound, microphones, gc pro" border="0" height="169" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisoKSRR0Td1kMZX61RE83iSQ2j8g-ip_bu1egmTAP6QJBj7DHdubrXzfm7EyH_Rj9ORmDd2lGvE3hz265njWz68zU9KWwLa7buvBbY1_XtsOrApXDIqyhhXEPHDTL7Wr2qnvqgVETkQuY/s640/gcpro_blog_polarpatterns.jpg" title="microphone polar patterns" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>This graphic, courtesy of Shure, shows a 3-D representation of omni, cardioid, and hypercardioid polar patterns. You can see the direction from where each pattern picks up and rejects signals.</i></span></div>
<br />
<b>Pad It Down, Roll It Off</b><br />
Some mics have a built-in attenuator (“pad”) that allows you to instantly lower the signal by a preset amount, which is handy when dealing with loud sources like kick drum. Some mics may also have a low-frequency filter which helps to reduce the inevitable background noises—feet stomping on stages, wind, audience sounds and more. Pads and filters can really come in handy in a live setting.<br />
<br />
<b>Danger Zones</b><br />
There are some common problems in live sound that are based on the way you use microphones. One is proximity effect, where a mic behaves differently when positioned very close to the source. When you do a sound check with lead singers, make sure they are using the mic just as they do during the performance. <br />
<br />
Another caution area is using multiple mics. Unless you have a good understanding of mic placement, you may run into audible issues like phase cancellation and comb filtering. Problems generally occur when two or more mics are placed on the same source at different distances. Use only the mics you need. Learn the “3-to-1 rule,” which says that the distance between the mics should be three times the distance to the source.<br />
<br />
<b>General Good Ideas</b><br />
First, never point a microphone in the direction of a PA or monitor speaker, which is the fastest way to cause feedback. Second, use directional microphones whenever possible, since you can orient them toward the source, helping to get a good signal, reject leakage from other sound sources and avoid feedback. <br />
<br />
Perhaps the most important concept for live sound miking is that even a slight repositioning of a microphone can make a big difference. Don’t be afraid to experiment by moving the mics slightly to solve issues.<br />
<br />
<b>Quick Mic Choice and Technique Guide</b><br />
<br />
<i>Vocals</i>: Dynamic mics are still the most popular choice here, and there are a wide variety of impressive handheld vocal mics from manufacturers like Sennheiser, Neumann, Electro-Voice, Beyerdynamic, Audix and Blue, in addition to the ubiquitous Shure SM58. Since every vocalist's voice and mic technique is different, it's good to keep a variety of mics available.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsCs1su41VyBC1WmGN_TI3hLwVRD7VjWRbbUZGiQInnlkmRcGFI0DhPXIaQmSajfegyttKhe1Q782NEZwW0nq0ZHoF_XzuJ4InxoyU8yzgIF9c2XvsNe-I0H7dSpKIzq6jtxXY7on37Fk/s1600/gcpro_blog_vocalmics.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="guitar center professional, live sound, microphones, gc pro" border="0" height="370" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsCs1su41VyBC1WmGN_TI3hLwVRD7VjWRbbUZGiQInnlkmRcGFI0DhPXIaQmSajfegyttKhe1Q782NEZwW0nq0ZHoF_XzuJ4InxoyU8yzgIF9c2XvsNe-I0H7dSpKIzq6jtxXY7on37Fk/s640/gcpro_blog_vocalmics.jpg" title="live sound vocal mics" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>Some live sound vocal mics include the <a href="http://www.guitarcenter.com/Beyerdynamic/TG-V96c-True-Condenser-Hypercardioid-Live-Vocal-Mic.gc">Beyerdynamic TG V96c</a>, <a href="http://www.guitarcenter.com/Sennheiser/e965-Large-Diaphragm-Handheld-Condenser-Mic.gc">Sennheiser e965</a>, <a href="http://www.guitarcenter.com/Shure/KSM8-Dualdyne-Dynamic-Handheld-Vocal-Microphone.gc">Shure KSM8</a>, <a href="http://www.guitarcenter.com/Audix/OM11-Premium-Dynamic-Vocal-Microphone.gc">Audix OM11</a>, <a href="http://www.guitarcenter.com/Blue/enCORE-300-Condenser-Live-Vocal-Microphone.gc">Blue enCORE 300</a>, and <a href="http://www.guitarcenter.com/Electro-Voice/RE16-Supercardioid-Handheld-Dynamic-Microphone.gc">Electro-Voice RE16</a>.</i></span></div>
<br />
<i>Drums</i>: While kits can be miked effectively with as few as three mics, you'll get better control over the overall sound with a pair of condenser mics as overheads, and closely placed dynamic mics for the rest of the kit. The kick drum needs a mic that can stand up to very high SPL. The snare mic is the one most likely to be inadvertently hit by the drummer, so make sure it's something especially sturdy, like a Shure SM57. Usually the snare mic picks up enough of the high hat, but you can supplement that with a small-diaphragm condenser for extra sizzle.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBZKK8mUUm5s__zd_mJoVcIHTF4YowmQ3gHmd6NlIRg1AiVPy39A1H2htwxdv4gasU2vue3Eidyy_xF8ScaCOllQkv9zOTeFP0r2HpM-2E63sViUCuf2QeRrrbwvDaQn2kuhc8P8h1ClM/s1600/gcpro_blog_drums1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="guitar center professional, live sound, microphones, gc pro" border="0" height="438" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBZKK8mUUm5s__zd_mJoVcIHTF4YowmQ3gHmd6NlIRg1AiVPy39A1H2htwxdv4gasU2vue3Eidyy_xF8ScaCOllQkv9zOTeFP0r2HpM-2E63sViUCuf2QeRrrbwvDaQn2kuhc8P8h1ClM/s640/gcpro_blog_drums1.jpg" title="drum mics" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>Choices in drum mics include kick drum mics like the <a href="http://www.guitarcenter.com/AKG/D12VR-Large-Diaphragm-Cardioid-Dynamic-Kick-Drum-Mic.gc">AKG D12VR</a> and the <a href="http://www.guitarcenter.com/Heil-Sound/PR-48-Kick-Drum-Microphone.gc">Heil PR48</a>. A longtime go-to mic for toms is the <a href="http://www.guitarcenter.com/Sennheiser/MD421-II-Microphone.gc">Sennheiser MD421</a>.</i></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqjoTJZofwuA3e8BbhPleEv8muoq_zrwNfS97Nv2ZvJ4P9jh4R7k1abBTce4L87vO38FU3cRpX_iXoZ-h863MhfrzAoJ__QNGdBzA-j6vSlPqEw8vKhcShjaQLV3vueTtObnwVIqEiwSI/s1600/gcpro_blog_drums2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="guitar center professional, live sound, microphones, gc pro" border="0" height="294" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqjoTJZofwuA3e8BbhPleEv8muoq_zrwNfS97Nv2ZvJ4P9jh4R7k1abBTce4L87vO38FU3cRpX_iXoZ-h863MhfrzAoJ__QNGdBzA-j6vSlPqEw8vKhcShjaQLV3vueTtObnwVIqEiwSI/s640/gcpro_blog_drums2.jpg" title="drum mics" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>Some snare and tom microphones can be easily mounted to the drum shell or other convenient attachment point, like the <a href="http://www.guitarcenter.com/Sennheiser/E604-Evolution-Dynamic-Tom-and-Snare-Drum-Microphone.gc">Sennheiser e604</a>, <a href="http://www.guitarcenter.com/CAD/TSM411-SuperCardioid-Dynamic-Microphone.gc">CAD TSM411</a>, <a href="http://www.guitarcenter.com/Audix/D-2-Drum-Microphone.gc">Audix D2</a>, snd <a href="http://www.guitarcenter.com/Audio-Technica/ATM-Dynamic-Instrument-Microphone.gc">Audio-Technica ATM230</a>.</i></span></div>
<br />
<i>Guitars</i>: For electric guitars, a unidirectional dynamic mic placed 1–4" from the grill is standard. Close to the center of the cone gives you more highs, and you can mellow a "spiky" amp by moving the mic towards the edge of the speaker or using a modern, sturdy ribbon mic. For acoustic guitars without built-in preamp/pickup systems, try a small-diaphragm condenser about 6" from the sound hole, slanted towards the top edge of the fretboard. Bass guitars are frequently covered with a D.I. (direct injection) box, but if miked, the same type of mic used for kick drum would be preferred.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZMLe95B_JoE46VC8u7hX4rWltFHiIWAHZPdUYlTng0d3cxXoK9HkTBWRyOHnd78yDX7YH7cAAgD1y14y7mTzg3Q-YmgdNtdHdAg5OeigWJyWxJJNSt8q7qC7wJl68dyRNeNh8hSIY2XY/s1600/gcpro_blog_guitarmics.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="guitar center professional, live sound, microphones, gc pro" border="0" height="438" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZMLe95B_JoE46VC8u7hX4rWltFHiIWAHZPdUYlTng0d3cxXoK9HkTBWRyOHnd78yDX7YH7cAAgD1y14y7mTzg3Q-YmgdNtdHdAg5OeigWJyWxJJNSt8q7qC7wJl68dyRNeNh8hSIY2XY/s640/gcpro_blog_guitarmics.jpg" title="guitar mics for live sound" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>There are many mics that can be used for miking guitar amplifier speaker cabinets, like the <a href="http://www.guitarcenter.com/Royer/R-122-MKIIL-Live-Ribbon-Microphone.gc">Royer R-122 MKIIL</a> and the <a href="http://www.guitarcenter.com/Sennheiser/evolution-e906-Dynamic-Guitar-Amp-Microphone.gc">Sennheiser e906</a>. Miking live acoustic guitars is a little more challenging; try out the <a href="http://www.guitarcenter.com/Shure/SM81-Condenser-Mic.gc">Shure SM81</a>, <a href="http://www.guitarcenter.com/Neumann/KM-184-Small-Diaphragm-Condenser-Microphone.gc">Neumann KM 184</a>, or the <a href="http://www.guitarcenter.com/Mojave-Audio/MA-101fet-Small-Diaphragm-Solid-State-Condenser-Mic.gc">Mojave Audio MA-101fet</a>.</i></span></div>
<br />
<i>Piano</i>: To cover the full range of a grand or upright piano, you need a pair of mics, usually small-diaphragm omnidirectional condensers. Best placement is inside the lid, about a foot from the strings and about the same distance away from the hammers, one covering the bass strings and the other handling the treble strings. Remember the "3-to-1 rule" when placing these mics.<br />
<br />
The final tip is to use your ears and adjust mic positions to try and solve problems before resorting to EQs or plug-ins. The better you get it to sound without adding processing, the better the final sound will be. Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-85333493817986097732016-11-08T15:31:00.000-08:002016-11-08T15:38:20.324-08:00Signal Processing for Stage: Dynamics<center><i><span style="color: #666666; font-size: small;">This "Application Series" article gives advice toward the specific areas of business serviced by <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional</a>, including studio recording/film sound, live sound, house of worship, clubs/restaurants, business sound/lighting systems, and more.</span></i></center><br />
<hr /><br />
The proper use of signal processing in many settings can be confusing even for experienced engineers. To be clear, there are creative uses of signal processing with effects like reverbs, delays and more, but we won’t be getting into that here. Instead, we’re taking a look at one type of signal processing that’s necessary for a positive audience experience (and the safety of your sound system) -- dynamics processing.<br />
<br />
<b>Getting Dynamic with Compressors</b><br />
The easiest way to understand what a compressor does is to imagine a tiny little audio engineer who lives in a box. His or her sole job is very clear: to keep the perceived volume (loudness or quietness) within a certain range. Our imaginary little engineer has incredibly fast fingers that are always on a fader, and can react faster than any real human to adjust the signal up or down, keeping it within a range that sounds good for the overall performance.<br />
<br />
Let’s look at a specific example. In a rock band, not all sounds are created equally. A bass player can be thumping along and then decide to start slapping in the chorus, creating a much higher perceived volume. A singer can be practically whispering throughout a verse, and then start screaming his way through the bridge. You get the idea. Music itself is dynamic, and we agree that using a full dynamic range is a good practice! However, we’ve all been through the unpleasant experience of hearing a poorly-mixed band, where the drums overwhelm the rest of the music, or the vocals can’t be heard at all over a feisty guitar player. What compression does is help even out the volumes of these individual sources so that the live sound experience is a little bit closer to the smoothness of recorded music.<br />
<br />
Compressors are the key to creating this professional live sound presentation. They are particularly important for sources that have the highest levels, such as kick drums and bass. They are also crucial for sources with the widest range of dynamics, like the human voice. Please be aware that a compressor is not just a limiter, which is a device that stops audio signals from going above a certain range. Compressors also can raise the level of quieter sources so they, too, can be heard clearly.<br />
<br />
Finally, from a practical point of view for live sound, compressors can be crucial to protecting the rest of your live sound system. A sudden burst of a very loud signal can damage everything from your console or mixing surface to your entire main PA and stage monitoring system, as well as having a deleterious affect on the audience’s ears. It’s very important to use compression for this reason, if no other.<br />
<br />
<b>Under Control</b><br />
One interesting thing about dynamics processing: if a high-quality compressor is set correctly, you shouldn’t hear it working. It will just do its job, and everyone will appreciate its work (whether they notice it or not). Let’s take a look at what kind of controls are offered on a typical compressor, and how they work together. <br />
<br />
<b>“Threshold"</b> allows you to tell the compressor the level at which it can start reducing the amplitude of a signal. <b>“Ratio"</b> lets you set the gain reduction with a ratio. Example: a 3:1 ratio means that if the signal is 3dB over the threshold you set earlier, the output will be 1dB over the threshold. <b>"Attack and Release”</b> lets you control how quickly the gain reduction starts and stops working. <b>“Knee”</b> allows you to choose how the compressor responds to signals that cross the threshold. Finally, <b>"Output Gain”</b> or <b>"Makeup Gain”</b> takes the compressed signal and boosts it so you have the right amount of volume to fit into the mix.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6sBjYbdWhUzoCY45H13S0yaUlHO0duy_dYfbGRe0ZBICT9zyYQhfKxDH7pRplXpORLYeH6XTMP-8dWLRekjsWkIoIgAP6p7gGAgDhN0pLYlnUdh8u99gV6_gDK8dKHXcjinn4orqjc2E/s1600/gcpro_livedynamics0916_dbx.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6sBjYbdWhUzoCY45H13S0yaUlHO0duy_dYfbGRe0ZBICT9zyYQhfKxDH7pRplXpORLYeH6XTMP-8dWLRekjsWkIoIgAP6p7gGAgDhN0pLYlnUdh8u99gV6_gDK8dKHXcjinn4orqjc2E/s640/gcpro_livedynamics0916_dbx.jpg" width="640" height="157" /></a><span style="color: #858585; font-size: small;"><br />
<i>The <a href="http://www.guitarcenter.com/dbx/166xs-Dual-Compressor-Limiter.gc">dbx 166XS</a>, an affordable dynamics processor that's popular in live sound, shows many of the common controls of a compressor including threshold, ratio, attack, release, and output gain.</i></span></div><br />
<b>Plug It In, Plug It In</b><br />
For a long time, live sound was an area where only hardware devices were trusted for their essential purposes. However, like most other areas of professional audio, software-based plug-ins have made their foray into live sound in recent years. Technology such as <a href="http://www.guitarcenter.com/Avid/">Avid’s</a> VENUE live sound systems have allowed performers and engineers to take advantage of the software-based signal processing that they use in studios while playing live. Companies such as Waves, McDSP and others have created software-based dynamics processing plug-ins that work exceptionally well.<br />
<br />
<b>Recommended Dynamics Processors</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUgSFDe4567L7-wldzDP66X44vICxxlP7bfOSA9EhnI2P4GnZf-DOFLxNIcBIOpNPuAdv7SCSDaqit42Al6Q0w-O1mqubmiIOn2c2V3kZi5jOoee167pVhxmUykShYsOGgDXZORclvb5s/s1600/gcpro_livedynamics0916_adesigns.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUgSFDe4567L7-wldzDP66X44vICxxlP7bfOSA9EhnI2P4GnZf-DOFLxNIcBIOpNPuAdv7SCSDaqit42Al6Q0w-O1mqubmiIOn2c2V3kZi5jOoee167pVhxmUykShYsOGgDXZORclvb5s/s640/gcpro_livedynamics0916_adesigns.jpg" width="640" height="174" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/A-Designs/HM2-CompressorNail">A Designs HM2 Compressor Nail</a></i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAoQ6HCPsEjWbqLTFllthZfZ8joLGwVeMNqTGSMV0pdSqCDQkeWqZosmOWzQ6_1AyryTZ03QIIuAEd3qfBDAfcXtjq_CVLTl9vy53AcvDUBPrkNUuM9QaPUNLplSBg2OzRFMYjWf1Tf4Y/s1600/gcpro_livedynamics0916_bbe.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAoQ6HCPsEjWbqLTFllthZfZ8joLGwVeMNqTGSMV0pdSqCDQkeWqZosmOWzQ6_1AyryTZ03QIIuAEd3qfBDAfcXtjq_CVLTl9vy53AcvDUBPrkNUuM9QaPUNLplSBg2OzRFMYjWf1Tf4Y/s640/gcpro_livedynamics0916_bbe.jpg" width="640" height="130" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/BBE/MaxCom-Dual-Channel-Compressor.gc">BBE MaxCom</a></i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCqvvjWlHLmaBWg-HC5ivIG3pvV59U8cK_q6GbsWD5xSDMDXKtJK00YzEAxqK8fGn17gemGzkJxRNBuyASKdu77tbvvRj4edAYifyQHvgjG7GWsZDG8_0BqF6bzRM09424D5ZvtGViz-I/s1600/gcpro_livedynamics0916_behringer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCqvvjWlHLmaBWg-HC5ivIG3pvV59U8cK_q6GbsWD5xSDMDXKtJK00YzEAxqK8fGn17gemGzkJxRNBuyASKdu77tbvvRj4edAYifyQHvgjG7GWsZDG8_0BqF6bzRM09424D5ZvtGViz-I/s640/gcpro_livedynamics0916_behringer.jpg" width="640" height="252" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/Behringer/MULTICOM-PRO-XL-MDX4600-Processor.gc">Behringer Multicom</a></i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy8y9w4Yxawf5dFDC8WYepVyo7JoLo1ouRDsRoL7BcrtHEqED_fBHkgQ03u9Xb8-dNCM9VedOYPvejd4MyrRpKdazEA__foFk7IkKlgi3EJvulhlGFn6xK6Whj6-plRUui2Dfhhu_EyLc/s1600/gcpro_livedynamics0916_dm.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy8y9w4Yxawf5dFDC8WYepVyo7JoLo1ouRDsRoL7BcrtHEqED_fBHkgQ03u9Xb8-dNCM9VedOYPvejd4MyrRpKdazEA__foFk7IkKlgi3EJvulhlGFn6xK6Whj6-plRUui2Dfhhu_EyLc/s640/gcpro_livedynamics0916_dm.jpg" width="640" height="272" /></a><span style="color: #858585; font-size: small;"><br />
<i>Dangerous Music Compressor</i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_OBKjDhZnn8VhZvyQz2-WPha0EJ4KwJPd1Ha8D2pRqphLqjeVczQgEM8g072fALpMXF53_o9E73Y6dGtZDhL0rXBCIaH1TRfIIA3naL9HbLdrWyho-_mNc6FF761EAvsrl93XRATL5yE/s1600/gcpro_livedynamics0916_drawmer.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj_OBKjDhZnn8VhZvyQz2-WPha0EJ4KwJPd1Ha8D2pRqphLqjeVczQgEM8g072fALpMXF53_o9E73Y6dGtZDhL0rXBCIaH1TRfIIA3naL9HbLdrWyho-_mNc6FF761EAvsrl93XRATL5yE/s640/gcpro_livedynamics0916_drawmer.jpg" width="640" height="177" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/Dangerous-Music/Compressor.gc">Drawmer 1960</a></i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPnLzv-pVLw3zwUZUA_u0IA-BiuCGTJYq33biCyfTFPZQFRdXBb4lmQDzi7jxU5NFBvb70kQkuXAK6i9t_JCCi6cUZ4CLVKDGD_LkqYJ4bmVKQQYuUS7uBAZBjd_JpWXw1oOToxCknpEk/s1600/gcpro_livedynamics0916_elysia.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPnLzv-pVLw3zwUZUA_u0IA-BiuCGTJYq33biCyfTFPZQFRdXBb4lmQDzi7jxU5NFBvb70kQkuXAK6i9t_JCCi6cUZ4CLVKDGD_LkqYJ4bmVKQQYuUS7uBAZBjd_JpWXw1oOToxCknpEk/s640/gcpro_livedynamics0916_elysia.jpg" width="640" height="238" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/Elysia/Mpressor-Discrete-Class-A-Stereo-Compressor.gc">Elysia Mpressor</a></i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGonTfujp7ogcRH5j4sD74rUltMD_Oy7456EvAbU2KgJivVxYk74dpDRkmu7GU3ruwqePViOwHXzd0piyCrW2l2rGIByDF_WyXO_i_wDLyvvyUp5wPzVaZ_MLVu5HL2muY0u9ntc7LXFo/s1600/gcpro_livedynamics0916_el.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGonTfujp7ogcRH5j4sD74rUltMD_Oy7456EvAbU2KgJivVxYk74dpDRkmu7GU3ruwqePViOwHXzd0piyCrW2l2rGIByDF_WyXO_i_wDLyvvyUp5wPzVaZ_MLVu5HL2muY0u9ntc7LXFo/s640/gcpro_livedynamics0916_el.jpg" width="640" height="225" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/Empirical-Labs/EL8-Distressor-Audio-Compressor.gc">Empirical Labs Distressor</a></i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx80U2PauqACs4PA2M_6ZPexnyxSAOjvaR5iM_ftH33-Q0GLNgJXx1rOvl4afMzdXn6RdglHOftFnFiDRhyphenhyphen5TwKU6oM0wmYmljqS2LiL46Bha5d57xGyVy8Zm3-hKTnWLBnxdOoPvQm1Q/s1600/gcpro_livedynamics0916_manley.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx80U2PauqACs4PA2M_6ZPexnyxSAOjvaR5iM_ftH33-Q0GLNgJXx1rOvl4afMzdXn6RdglHOftFnFiDRhyphenhyphen5TwKU6oM0wmYmljqS2LiL46Bha5d57xGyVy8Zm3-hKTnWLBnxdOoPvQm1Q/s640/gcpro_livedynamics0916_manley.jpg" width="640" height="193" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/Manley/SLAM.gc">Manley SLAM!</a></i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivUmJvlKFJRzNKqyN2uxqn79Z1JI0okKrFEJtMlsnA609DO51E6jIHODw9MlHYFDY0zjZ4vaSzRGYKYpFT_UANryr9o_s7TZ0Bhscez1ajZN0gB7JAQxnkC17jz_7CT-Yh2NXS1LOiCyw/s1600/gcpro_livedynamics0916_millenia.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivUmJvlKFJRzNKqyN2uxqn79Z1JI0okKrFEJtMlsnA609DO51E6jIHODw9MlHYFDY0zjZ4vaSzRGYKYpFT_UANryr9o_s7TZ0Bhscez1ajZN0gB7JAQxnkC17jz_7CT-Yh2NXS1LOiCyw/s640/gcpro_livedynamics0916_millenia.jpg" width="640" height="222" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/Millennia/TCL-2-Twincom-Stereo-Compressor-Limiter.gc">Millennia TCL-2</a></i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtGpiGty3u4GZUAO8hb12ul0maELxEnM7S2hxzF9nnxQjc79ijvRJwyZpjZ6ny8PlrLqy8TeGNqLttf0rkqaQHhgXXRJQSgF0ouL76LYO0fE0D79TkXPVrYGDPVdnDnHnCdLLKUqbvH0w/s1600/gcpro_livedynamics0916_tt.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtGpiGty3u4GZUAO8hb12ul0maELxEnM7S2hxzF9nnxQjc79ijvRJwyZpjZ6ny8PlrLqy8TeGNqLttf0rkqaQHhgXXRJQSgF0ouL76LYO0fE0D79TkXPVrYGDPVdnDnHnCdLLKUqbvH0w/s640/gcpro_livedynamics0916_tt.jpg" width="640" height="195" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/Tube-Tech/LCA-2B-2-Channel-Compressor-and-Limiter.gc">Tube-Tech LCA 2B</a></i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHljMiWJGSwJupSayIRWuhqayMj5RCTm5rTh7BqQmFU3u_nN2yt10bYMnDtLdtDSAbF17tQDRB-vinyty0t7GugudjF3EMISActBJxjLyfMU03yE4plQTAZKTutbgOAjzReeAi8AKpYZw/s1600/gcpro_livedynamics0916_ua.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHljMiWJGSwJupSayIRWuhqayMj5RCTm5rTh7BqQmFU3u_nN2yt10bYMnDtLdtDSAbF17tQDRB-vinyty0t7GugudjF3EMISActBJxjLyfMU03yE4plQTAZKTutbgOAjzReeAi8AKpYZw/s640/gcpro_livedynamics0916_ua.jpg" width="640" height="272" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/Universal-Audio/1176LN-Solid-State-Limiting-Amplifier.gc">Universal Audio 1176LN Limiting Amplifier</a></i></span></div><br />
<b>Software-Based Live Sound Processing Bundles</b><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg51Yyr-iGkjdQlgqa_gwHJoNsNmnlsjLrvZypIDplqCGAAnZEzfC5lQ29gyZzii16DP-uC6RK5oI5r-traNI9GeQ2RhJw2pHMAxXa_xCXWvfHdQspu-hgmT5Q6PW7WabS9oFP0vdMJX3Q/s1600/gcpro_livedynamics0916_mcdsp.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg51Yyr-iGkjdQlgqa_gwHJoNsNmnlsjLrvZypIDplqCGAAnZEzfC5lQ29gyZzii16DP-uC6RK5oI5r-traNI9GeQ2RhJw2pHMAxXa_xCXWvfHdQspu-hgmT5Q6PW7WabS9oFP0vdMJX3Q/s640/gcpro_livedynamics0916_mcdsp.jpg" width="640" height="640" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/McDSP/Everything-Pack-HD-v6-Software-Download.gc">McDSP Everything Pack HD</a></i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-OaLwKOSJOiBLP4qtStMxWnNLclS-dj4QYVULOjwF_K6NwO6h3gSD1DX4t3QYOajbxYgr5dMdbHbVhUQk4Jhb7LJjhF2O0WKbA0EsyyN8h_bIE873bnEPqRCip5MWLv2vzp8j1JYHNbU/s1600/gcpro_livedynamics0916_waves.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-OaLwKOSJOiBLP4qtStMxWnNLclS-dj4QYVULOjwF_K6NwO6h3gSD1DX4t3QYOajbxYgr5dMdbHbVhUQk4Jhb7LJjhF2O0WKbA0EsyyN8h_bIE873bnEPqRCip5MWLv2vzp8j1JYHNbU/s640/gcpro_livedynamics0916_waves.jpg" width="640" height="640" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/Waves/Live-Bundle-Native-TDM-SG.gc">Waves Live Bundle</a></i></span></div><br />
<br />
<b>FAQ</b><br />
<br />
<b>Can’t I just have a single compressor that covers the entire mix?</b><br />
While it’s important to have a compressor available for the complete mix as needed, each source is different in terms of its need for compression. Some instruments and vocalists might not need any compression at all. Others (kick drum, bass, often vocals) need their own types of compressors, each with their own settings, for a professional stage sound presentation. Also, different players tend to play… differently. Some hit the drums or strings harder; others don’t. It’s a wise plan to have compression available based on the style of the player, rather than an overall plan based only on the types on sound sources.<br />
<b><br />
I once used a compressor and it made everything sound terrible!</b><br />
As we said above, compression is perhaps the most misunderstood tool in the audio engineer’s arsenal. Two things can cause a compressor to do more harm than good: the use of a poorly-made, cheap compressor which doesn’t have enough quality in its parts or design to meet your needs, or (more likely) having an inexperienced engineer who doesn’t understand how to best set a compressor for each source and/or the mix itself. The most common way to mis-use a compressor is to overuse it. Be conservative with your approach to compression, and it will be your friend.<br />
<b><br />
Can software-based dynamics processors really be trusted for live sound applications?</b><br />
Live sound—both touring and fixed installations—was one of the last holdouts for use of software-based processing, especially for needs like compression. However, over the last decade or so, plug-ins have proven themselves in the largest venues and most high-profile tours. It’s safe to say that if you want to build a system that uses either software exclusively or in combination with hardware gear, you can trust these tools on your most important live sound jobs.<br />
<br />
For more information on live sound processors, consult your GC Pro rep. Visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a> to find your local representative.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-84018169040416048152016-09-06T09:53:00.001-07:002016-09-06T09:53:46.034-07:00Ocean County Vocational Technical School System<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhao-artKOfEb5-4r_sbXMGYzzKA0yVE6eK03F9huDziVs9Pu6EQnSlW-rGq4kLzmqvxT4iNipzNlVAT6QZv5k0ymCSyQipNmdC5amXh8LUctyKErXiPwaxQRddlm8nvszUof3CTdBVQ0/s1600/gcpro_OCVTS_Student.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="gc pro, ocean county vocaltional, audio technology" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhao-artKOfEb5-4r_sbXMGYzzKA0yVE6eK03F9huDziVs9Pu6EQnSlW-rGq4kLzmqvxT4iNipzNlVAT6QZv5k0ymCSyQipNmdC5amXh8LUctyKErXiPwaxQRddlm8nvszUof3CTdBVQ0/s640/gcpro_OCVTS_Student.jpg" title="A student from the Audio Technology Program at the Ocean County Vocational Technical School System, in Lakehurst, NJ, works at a workstation comprising gear sourced through GC Pro." width="640" /></a><span style="color: #858585; font-size: small;"><br /><i>A student from the Audio Technology Program at the Ocean County Vocational Technical School System, in Lakehurst, NJ, works at a workstation comprising gear sourced through GC Pro.</i></span></div>
<br />
<center>
<b>— GC Pro has been the Ocean County Vocational Technical School Audio Technology program’s partner since its inception, providing it with the right products, platforms, systems, advice and support to enable it to expand and increase its accreditation —</b></center>
<br />
WESTLAKE VILLAGE, CA, August 31, 2016 — The Audio Technology Program at the Ocean County Vocational Technical School System (OCVTS), in Lakehurst, NJ, provides a challenging academic curriculum for college-prep and adult courses, along with a major in audio production for full time students. The program is literally in its second generation: it was established in 1997 by the late Dennis Bourke, a noted studio owner and engineer in the region and since 2015 has been led by his son, Bill Bourke, along with Zack Slater, himself a graduate of the program and a former student of Dennis’. The mission of the Ocean County Vocational Technical School system is to prepare students for careers or further education, and to that end, the Audio Program has always strived to keep its curriculum and its equipment at the cutting edge, to ready students to enter careers in a fast-changing industry. <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, has been its close partner for that entire time.<br />
<br />
“GC Pro has been our go-to for equipment and expertise for years now, first for my father and now for me,” says Bill Bourke. “Most recently, they were here to upgrade our two <a href="http://www.guitarcenter.com/Pro-Tools.gc">Pro Tools</a> systems to Pro Tools HD, which has enabled us to become an Avid Learning Partner and able to provide certifications for our graduates. But my dad was an old-school analog guy, and GC Pro had everything he needed, too. As we grow, they’re there for us.” That’s evident in TechFest, an annual live music festival, a fundraiser that provides scholarship money for the Audio Program. Its sixth edition was held last April in nearby Brick, NJ, and GC Pro provided most of the live-sound technology for the 20 local bands on two stages that operated by the Audio Program’s students. “Now, our students are learning audio for the studio and live, and GC Pro is a big part of that,” says Bourke. Slater adds, “We have always dreamed of giving our students the best real-world experience we can while they are still in high school. GC Pro has helped take our production to the next level and has really enabled us to achieve our goal.”<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXst6_GOwm4hs9VpRkxd6Y0-3rCq2c-LqK1Y9k0DCDbCEJIx1uDhw6kGnbZUyKuGrHjJFELOHLPqBIiQC2Z5MCNDsCMv97Uacpcu4xDuU4FU5FeNFbQNxeQFFObiej57K5saKtSTSGzyM/s1600/gcpro_OCVTS_Tracking.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="gc pro, education, ocean county vocational, guitar center professional" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXst6_GOwm4hs9VpRkxd6Y0-3rCq2c-LqK1Y9k0DCDbCEJIx1uDhw6kGnbZUyKuGrHjJFELOHLPqBIiQC2Z5MCNDsCMv97Uacpcu4xDuU4FU5FeNFbQNxeQFFObiej57K5saKtSTSGzyM/s640/gcpro_OCVTS_Tracking.jpg" title="Students in the Audio Technology Program at the Ocean County Vocational Technical School System, in Lakehurst, NJ, get real-world experience in all aspects of audio engineering, including tracking live bands in an acoustically treated environment with gear sourced through GC Pro." width="640" /></a><span style="color: #858585; font-size: small;"><br /><i>Students in the Audio Technology Program at the Ocean County Vocational Technical School System, in Lakehurst, NJ, get real-world experience in all aspects of audio engineering, including tracking live bands in an acoustically treated environment with gear sourced through GC Pro.</i></span></div>
<br />
The Audio Program’s growth has been considerable: the two-year, fulltime day course is offered to high school and post-secondary students who can now receive college credit for taking the course. In 2017 it’s scheduled to expand to a four-year full-time academy through the OCVTS Performing Arts Academy. Rick Rivera, GC Pro Account Manager based in East Brunswick, NJ, says it’s been a pleasure to have served the program for so long and watch it grow. “Their TechFest is a great event — the music is great and it helps provide scholarship money for the students, so we’ve been contributing gift certificates and other things to help it along,” says Rivera. “We have more than just a sales and buyer relationship — we care about what they’re trying to do, which is give students a first-class audio technology education that really prepares them for a career in music or theater or live sound or whatever they want to pursue.”<br />
<br />
The Audio Technology Program at the Ocean County Vocational Technical School has one very unique aspect that students won’t find anywhere else: This campus of the school is located in Hangar One on the Lakehurst Naval Air Station, the very hangar where the ill-fated Hindenburg zeppelin crashed on landing in 1937 (historically seen on the cover of the Led Zeppelin II album). That disaster took place nearly 80 years ago, but what it left behind is intriguing: a massive hangar whose walls produce incredible reverb effects that Bourke has been sampling over the years, using microphones and systems purchased through GC Pro. “We’re talking about ten-second reverb times,” he marvels. “It would make an amazing plug-in — we’ll call it the Hindenverb.” <br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-1167717044372296012016-08-22T09:59:00.000-07:002016-08-22T09:59:42.119-07:00Keyboardist Peter Levin<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2suXaqkxRGULigqyeluMi1oKdYBtWunZg7EyZ_ZDKPPhRfKkL3Rjx_9qA7HokLNFjPkfsnmLcfH4tjXls4OqtHXUH96xAylqeolG-v8SyPAG07dywUzX3NYkSVN4Obpzlk5uBK6RZNQY/s1600/gcpro_PeterLevin.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Peter Levin, keyboards, gc pro, guitar center professional" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2suXaqkxRGULigqyeluMi1oKdYBtWunZg7EyZ_ZDKPPhRfKkL3Rjx_9qA7HokLNFjPkfsnmLcfH4tjXls4OqtHXUH96xAylqeolG-v8SyPAG07dywUzX3NYkSVN4Obpzlk5uBK6RZNQY/s640/gcpro_PeterLevin.jpg" title="Peter Levin" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>Peter Levin. Photo credit: Vernon Webb © 2012.</i></span></div><br />
<center>— Best known for his studio and live work with Gregg Allman, Levin’s links with GC Pro’s Judd Goldrich were forged decades ago —</center><br />
WESTLAKE VILLAGE, CA, August 16, 2016 — Peter Levin’s discography is both lengthy and deep. The keyboard wizard is known for his piano and clavinet work that offsets the Hammond played by Gregg Allman in his current band, which Levin tours and records with. But his history also includes a genre-busting who’s-who of music: Allen Toussaint, Aaron Neville, Levon Helm, Preservation Hall Jazz Band, Bernard Purdie, Lou Reed, The Blind Boys of Alabama, Christian McBride, God Street Wine, Merl Saunders, Phil Lesh and Jackie Green, Vassar Clements and the Oak Ridge Boys, along with session work for Korn, Train, Beastie Boys and Public Enemy. When not on tour with Allman, he has his own gig with the band Moon Palace Revival. He also finds time to work in his personal Brooklyn studio, also dubbed Moon Palace. Another thread running through Levin’s career is <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, which has been part of Levin’s story for years. GC Pro Account and Artist Relations Manager Judd Goldrich has a personal relationship with Levin going back decades, to when Goldrich was a younger man but still a fixture in the NYC M.I. scene.<br />
<br />
The two formed a long-lasting bond that transcended just a transactional relationship. “When I got serious as a touring and studio musician, Judd was the guy I went to when I needed instruments or equipment of just good advice,” Levin recalls. That relationship was strengthened in recent years, when Levin was playing with Gregg Allman on the Mississippi coast and a fierce gulf storm raged through. The storm wiped out a stage, taking with it all four of Levin’s keyboards. “I called Judd, who was then at Guitar Center, and he had a new <a href="http://www.guitarcenter.com/Yamaha/">Yamaha</a> CP-300 piano — the focal point of my rig — and some <a href="http://www.guitarcenter.com/Moog/">Moog</a> pedals on the way to me immediately,” he says. “It’s been that way ever since. Whether I need gear for touring or for my studio, I call Judd and GC Pro and it’s taken care of.”<br />
<br />
Most recently, Levin bought a <a href="http://www.guitarcenter.com/Dave-Smith-Instruments/Sequential-Prophet-6.gc">Sequential Prophet-6</a> synthesizer at GC Pro and a <a href="http://www.guitarcenter.com/Fender/68-Custom-Vibrolux-Reverb-Guitar-Combo-Amplifier.gc">Fender silver-face reissue Vibrolux amplifier</a> that he’s using for his clavinet and Wurlitzer electric piano. When he realized that the Vibrolux’s two 10-inch speakers couldn’t deliver enough low end, GC Pro’s specialists suggested a <a href="http://www.guitarcenter.com/Fender/Vibro-King-VK-212B-140W-2x12-Guitar-Speaker-Cabinet.gc">Vibro-King 2x12 closed-back extension cabinet</a> that did the trick. “Anywhere I am in the country, I call GC Pro or go into a store, they have what I need when I need it,” he says. “GC Pro is just the best.” <br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-8374541606707050282016-08-11T16:22:00.000-07:002016-08-11T16:24:16.914-07:00Stage Monitoring for House of Worship<center><i><span style="color: #666666; font-size: small;">This "Application Series" article gives advice toward the specific areas of business serviced by <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional</a>, including studio recording/film sound, live sound, house of worship, clubs/restaurants, business sound/lighting systems, and more.</span></i></center><br />
<hr /><br />
Unless you’ve spent some time onstage playing in bands of the spiritual or secular variety, the whole concept of stage monitoring might be hard to understand. The most simple way to get it is that if a musician or speaker can’t hear themselves (or other members of their band or choir) while onstage, it’s terribly difficult to put on a top-notch presentation or performance. Therefore, you need a solution in your house of worship that allows musical performances or spoken word presentations to be heard onstage as well as in the audience.<br />
<br />
There are two general categories of stage monitoring systems: <b><a href="http://www.guitarcenter.com/Stage-Monitors.gc?typeAheadRedirect=true">speaker monitors (also known as floor wedges)</a></b> and <b><a href="http://www.guitarcenter.com/search?typeAheadSuggestion=true&typeAheadRedirect=true&Ns=r&Ntt=in-ear+monitors">in-ear monitors (IEMs, sometimes called personal monitors)</a></b>. Traditional stage monitors are wedge-shaped speakers that are placed toward the front of the stage, facing back toward the performers. In-ear monitors are exactly as the name implies: like the ear buds in an iPod, they fit into the external ear canals of the person addressing or performing for the audience. <br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifg1Xoas3zoDo0eE-ZQouaAZUHHVcW6ziSuCQa8gsMQ3OWTaybqo5xsoUhwbzhz9tCtgh-fXui4Cnh9NvH0LFU1lw4h4vwWd6UKy_NAt8DmIyhZqGdGan5kcHjIVx4hTGBmNPLFynwV1Y/s1600/gcpro_blog_standrews.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="gc pro, house of worship, st. andrews presbyterian, stage monitoring" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifg1Xoas3zoDo0eE-ZQouaAZUHHVcW6ziSuCQa8gsMQ3OWTaybqo5xsoUhwbzhz9tCtgh-fXui4Cnh9NvH0LFU1lw4h4vwWd6UKy_NAt8DmIyhZqGdGan5kcHjIVx4hTGBmNPLFynwV1Y/s640/gcpro_blog_standrews.jpg" title="Some worship facilities use a combination of traditional floor wedge stage monitors along with in-ear monitors for the best of both worlds. St. Andrews Presbyterian Church (Newport Beach, CA)." width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>Some worship facilities use a combination of traditional floor wedge stage monitors along with in-ear monitors for the best of both worlds. St. Andrews Presbyterian Church (Newport Beach, CA).</i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7Q9zIA_sRc0XVDtg7zJPcoyMV5kemOvguqNF1apDq77RLJq0s6M9xcAx6T1vNRv6aFhstSFBMEvTbEWtTbB5cSlclrlDDnLQby1EIwQIA21FA2E2CjC1cHd4LZrH-9TeWtKWJa6gq5e8/s1600/gcpro_blog_gfc.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="gc pro, house of worship, grace family church, stage monitoring" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg7Q9zIA_sRc0XVDtg7zJPcoyMV5kemOvguqNF1apDq77RLJq0s6M9xcAx6T1vNRv6aFhstSFBMEvTbEWtTbB5cSlclrlDDnLQby1EIwQIA21FA2E2CjC1cHd4LZrH-9TeWtKWJa6gq5e8/s640/gcpro_blog_gfc.jpg" title="Houses of worship that opt for in-ear monitors (IEMs) over stage wedges enjoy a clear, uncluttered stage that can be an advantage for both performers and audiences. Grace Family Church (Lutz, FL)." width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>Houses of worship that opt for in-ear monitors (IEMs) over stage wedges enjoy a clear, uncluttered stage that can be an advantage for both performers and audiences. Grace Family Church (Lutz, FL).</i></span></div><br />
<b>Wedges vs IEMs</b><br />
Floor wedges have been around for decades and are very simple in design; they are merely speakers that connect via audio cables to a mixing surface. There is an inherent level of reliability with this low-tech (but time-proven) solution. In choosing between floor wedges and IEMs, be aware that some performers simply don’t like the aspect of having things tucked into their ears while they play. They might find it too isolating from the natural acoustics of the stage and the room as a whole. <br />
<br />
But in today’s world, it’s hard to pose an argument against in-ear monitoring. Using them, the performer gets a level of control of volume, panning, and other elements that is simply not possible in wedge monitors. In-ear monitors will never be a cause of feedback, which is always a danger when you have live speakers on stage that can direct sound back into open microphones. Finally, since most IEM systems are wireless, those performers can move about the stage more freely, since their mix is always right there with them. This can be especially good for dramatic performances.<br />
<br />
<a href="http://www.guitarcenter.com/GC-Pro/Account-Manager.gc">Guitar Center Professional’s account representatives</a> are experts at specifying monitoring systems for houses of worship. In many cases, they can even visit your place of worship to determine what will work best for you. <br />
<br />
<b><span style="font-size: large;">FAQ</span></b><br />
<b>How many floor wedges or IEM systems will our house of worship need?</b><br />
The answer is dependent on several factors, including the size of the stage and the number of performers/presenters that will using them at once. With wedge monitors, each monitor will disperse sound over a certain area of the stage. In a typical worship band-type music event, it’s a good idea to have at least three wedges at the front of the stage for singers and instrumentalists, and more near the back for drummers, keyboardists, backing vocalists and the like. With in-ear monitors, the answer is more simple: each performer will require his or her own set of IEMs.<br />
<br />
<b>Is it complicated to set up and use a wireless IEM system?</b><br />
No. It can be set up quickly and easily. However, making the most of an IEM system’s advantages (like setting up personalized levels and other settings for each performer) requires a level of aquired skill. In the professional live sound world, there’s a role called a “monitor mixer” whose sole job is to do just this. Your GC Pro rep can assist you in getting your IEM system set up and ready for use. <br />
<br />
<b>If we’re building a new facility from the ground up, is it important to take stage monitoring into consideration?</b><br />
Stage monitoring is of vital importance to the quality of the performance or presentation, and therefore impacts the experience of the audience as well. It should be thought of on an equal degree of importance as your facility’s main PA system, lighting, and more.<br />
<br />
<b>What if we can’t afford our stage monitoring system all at once?</b><br />
First, Guitar Center Professional has excellent financing programs tailor-made for houses of worship. Second, with both wedge speakers and IEMs, your monitoring system can be built and then added to as your budget permits. <br />
<br />
<b><span style="font-size: large;">Suggested Products</span></b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiYHkwaffZuBIY_hX4coXMDsPcYuSgoIyL7ff2hOFWbvT7dZSEXrIIyuHj86Gvk5E71zScrN7fN13fHxOq1Ijuaq-ypjSSR81e6SxijepzhQEQOSNi-k15Wj0P1LMtQBw2mvjCkjn8F1w/s1600/gcpro_blog_wedge_yamaha.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiYHkwaffZuBIY_hX4coXMDsPcYuSgoIyL7ff2hOFWbvT7dZSEXrIIyuHj86Gvk5E71zScrN7fN13fHxOq1Ijuaq-ypjSSR81e6SxijepzhQEQOSNi-k15Wj0P1LMtQBw2mvjCkjn8F1w/s640/gcpro_blog_wedge_yamaha.jpg" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/Yamaha/CM15V-15-2-Way-Club-Concert-Series-Monitor.gc">Yamaha CM15V 15” 2-Way Club Concert Series Monitor Speakers</a></i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilAC8Gzt8pbooyieaoS9sGqmTORmudj7D2e9Hgir1nKbfYwa13JOVPaylrPvJxFffnfWRqZ0Xz25EfIF-TkzW4rvMcatYK6V_LVLdmyjw-G5dueLLtIjaPA6uU-2YE9_0Hme5go2L31Xk/s1600/gcpro_blog_wedge_ev.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilAC8Gzt8pbooyieaoS9sGqmTORmudj7D2e9Hgir1nKbfYwa13JOVPaylrPvJxFffnfWRqZ0Xz25EfIF-TkzW4rvMcatYK6V_LVLdmyjw-G5dueLLtIjaPA6uU-2YE9_0Hme5go2L31Xk/s640/gcpro_blog_wedge_ev.jpg" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/Electro-Voice/TX1122FM-Tour-X-12-Floor-Monitor.gc">Electro-Voice TX1122FM Tour-X Floor Monitor</a></i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgL5SvQTISQPS2XjbRMR8por-hBw5yxzId1LnaqCHA2pvplaLeemFaLqTH9FRMfDfMQziYAdTM4Pc6VFWDuNUyIMFvIdn1C89NyY9hWBnR5cVNRtguzSaaxG85IiDbdiIasAieQPvwIbEs/s1600/gcpro_blog_iem_shure.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgL5SvQTISQPS2XjbRMR8por-hBw5yxzId1LnaqCHA2pvplaLeemFaLqTH9FRMfDfMQziYAdTM4Pc6VFWDuNUyIMFvIdn1C89NyY9hWBnR5cVNRtguzSaaxG85IiDbdiIasAieQPvwIbEs/s640/gcpro_blog_iem_shure.jpg" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/Shure/PSM-300-Wireless-Personal-Monitoring-System-With-SE215-CL-Earphones.gc">Shure PSM 300 Wireless Personal Monitoring System</a></i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj2kcx1hlN6yjHOEOEjObUWqKSGgVe0L3l-OcPePTOA4l9AkKbTUyd_xzbYzGeaX4gb5o-RnXEAk7CofCfB-h2jLmPVsZy9jA0s1RDJB48R6LQUBZ29RYDEU6jto5UPWrBWyHBCYbD7rw/s1600/gcpro_blog_iem_sennheiser.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjj2kcx1hlN6yjHOEOEjObUWqKSGgVe0L3l-OcPePTOA4l9AkKbTUyd_xzbYzGeaX4gb5o-RnXEAk7CofCfB-h2jLmPVsZy9jA0s1RDJB48R6LQUBZ29RYDEU6jto5UPWrBWyHBCYbD7rw/s640/gcpro_blog_iem_sennheiser.jpg" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/Shure/PSM-300-Wireless-Personal-Monitoring-System-With-SE215-CL-Earphones.gc">Sennheiser ew 300 IEM G3 In-Ear Wireless Monitor System</a></i></span></div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqt-LKEibcuGTsxXEHb18h50KAarA8ZPXNhenHejAlmLVTsxrn5LIEq_K7i1oqDsZmXM0Wwoh0LxoqMPjUaCXJAzrWg0QxvaXulm9315Jt26PrGnUsigFLkvlpWm1Akz69kJF39PoNiEg/s1600/gcpro_blog_iem_at.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqt-LKEibcuGTsxXEHb18h50KAarA8ZPXNhenHejAlmLVTsxrn5LIEq_K7i1oqDsZmXM0Wwoh0LxoqMPjUaCXJAzrWg0QxvaXulm9315Jt26PrGnUsigFLkvlpWm1Akz69kJF39PoNiEg/s640/gcpro_blog_iem_at.jpg" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i><a href="http://www.guitarcenter.com/Audio-Technica/M2-In-Ear-Wireless-Monitor-System.gc">Audio-Technica M2 In-Ear Wireless Monitor System</a></i></span></div><br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-21639480231792051412016-07-27T09:01:00.001-07:002016-07-27T09:01:28.222-07:00Sound Designer Travis Powers<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheQwUc4nkzIhiu9TIJBEWzKjHOWRNmXgJckvwrH-MufnYJd_Vcry6yTQ7mwJOWTUx9IjnNNsl8iqm8bKjHjmBM4V4zQykBBuTtsTiuCmbGAn7v34HpUO_fs3ELxjDq7YufmQqRRfkqpgI/s1600/gcpro_TravisPowers.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="gc pro, guitar center professional, sound design, film composing, simpsons" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheQwUc4nkzIhiu9TIJBEWzKjHOWRNmXgJckvwrH-MufnYJd_Vcry6yTQ7mwJOWTUx9IjnNNsl8iqm8bKjHjmBM4V4zQykBBuTtsTiuCmbGAn7v34HpUO_fs3ELxjDq7YufmQqRRfkqpgI/s640/gcpro_TravisPowers.jpg" title="Travis Powers" width="640" /></a><span style="color: #858585; font-size: small;"><br />
<i>Travis Powers</i></span></div>
<br />
<center>
<b>— From commissioning workstation platforms like Pro Tools HD, to acoustical treatments and monitoring, GC Pro has been Travis Powers’ trusted partner as he works on classic shows like The Simpsons, King of the Hill, The PJs, Dilbert and other major animated hits —</b></center>
<br />
WESTLAKE VILLAGE, CA, July 21, 2016 — Arguably, the toughest balancing act in audio isn’t in the final mix — it’s in achieving equilibrium between the creative power and the technical complexity of pro audio technology. That’s an equation that Travis Powers has always encountered, first as a musician programming samplers and processing gear, and then later applying the same digital techniques as Sound Designer, Supervising Sound Effects Editor and/or Composer for hit animated television series including The Simpsons, Futurama, Dilbert, The PJs, The Critic, The Tracey Ullman Show and King of the Hill. Powers’ sound effects work has received multiple awards, including a Golden Reel Award for Best Sound Editing, for The Simpsons’ episode “Treehouse of Horror VIII.” For years now, he has turned to <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, for gear and technical expertise. “I don’t want to spend a lot of time thinking about the technical side of the equipment in my studio, ”You want to deliver really well-prepared material to the final mix, because on the stage it is about merging the dialogue, music and effects, not spending time cleaning up, balancing or modulating the tracks. The high track count, powerful design plugins and sonic clarity of the system Ziv put together for me gives me the confidence that what I’m hearing in my studio translates to what will be heard on the screen. That’s why I’ve been happy for years to leave the technical side to GC Pro.”<br />
<br />
GC Pro’s West L.A. location has been Powers’ go-to resource for a long time. There, dedicated personnel such as Ziv Gross (Account Manager) and Derek Snyder (Manager, Strategic Development) have been helping clients pick the right gear for their needs and getting them up and running on it as quickly and transparently as possible. “Travis has been working with Derek and I for quite a while now; we try to anticipate his needs and get him comfortable with new equipment as easily as possible,” explains Account Manager Ziv Gross, who set Powers up with his new <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=pro+tools+hd">Avid Pro Tools HD</a> system and <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=genelec">Genelec</a> 8330 SAM® Monitoring System in 2.1. And GC Pro will be part of expanding that system to full 5.1 in the very near future. <br />
<br />
Gross recalls, “When we handled the new Pro Tools HD system for him, we also transferred all of his plugins and sound libraries from the old computer, so that he was up and running without having to wait for the process. It was plug and play within just a few hours. My rep from Genelec and I came over to his studio to set up the new system and tune the monitors to the room. No other retailer does all that.” <br />
<br />
Powers agrees: “These guys are always on top of it,” he says. “Recommendations for new equipment, new acoustical treatments, letting me know about upgrades — they always keep me up to date. My work never stops, and neither do they.”<br />
<br />
Powers’ close relationship with GC Pro, and the gear and setup they’ve assembled together over the years, has helped with the blossoming of an entirely new career – that of Travis’ daughter Veronica Powers, an up-and-coming performer in her own right. As a singer-songwriter and actress in her teens, Veronica has recently broken out with high-profile live performances and her brand new single and video “You’ve Got Something.” Travis notes, “I’ve never put any pressure on her at all to enter show business; it was all organic and natural for her, but growing up in a household with a recording studio certainly an influence, I believe! Getting started years ago, we were able to produce music and videos for Veronica in-house, thanks to the gear setup I’ve been lucky to put together – not to mention the guitar we got her from Guitar Center. Now the opportunities are stacking up, with several producers interested in her moving forward – she co-wrote ‘You’ve Got Something’ with Francci Richard (songwriter for Fergie, Keyshia Cole, Patti LaBelle, JoJo). She is currently writing a song with pop star Pixie Lott, produced Barry Blue, and is managed by vocal coach and talent consultant CeCe Sammy (Pop Idol, S Club Search, The X Factor). I am beyond proud. I guess it’s like a veteran quarterback getting to see their kid grow up into a great football player all their own.”<br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-78947577193360935022016-06-30T13:18:00.000-07:002016-06-30T13:19:58.224-07:00GC Pro Guides Memorial Drive Presbyterian Church<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvtKgbl-9lKgXQOiBfFIswf19qE5A7napFrbLX-sSYeGXXBVdziKuaRU1lg_L876ue2OgJAX8OTFQHu9kCBRvyARsvBsSYryaicZS4HymL7A4RWhH8Zs0m0PsL4RlZymGgchfdWBuDUWc/s1600/gcpro_MemorialDrive.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="house of worship, gc pro, guitar center professional, digital console, houston" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvtKgbl-9lKgXQOiBfFIswf19qE5A7napFrbLX-sSYeGXXBVdziKuaRU1lg_L876ue2OgJAX8OTFQHu9kCBRvyARsvBsSYryaicZS4HymL7A4RWhH8Zs0m0PsL4RlZymGgchfdWBuDUWc/s640/gcpro_MemorialDrive.jpg" title="The AV control center at the Houston-area Memorial Drive Presbyterian Church, featuring a Studer Vista 1 console." /></a><span style="color: #858585; font-size: small;"><br />
<i>The AV control center at the Houston-area Memorial Drive Presbyterian Church, featuring a Studer Vista 1 console.</i></span></div>
<br />
<center>
<b>— Large Houston church acquires two Studer digital audio consoles with GC Pro managing a complex transaction from initial planning through installation and commissioning —</b></center>
<br />
WESTLAKE VILLAGE, CA, June 30, 2016 — The Memorial Drive Presbyterian Church has been among the Houston area’s largest houses of worship for over 60 years. However, through most of that time, it was also a very analog institution, with a pair of analog consoles used for front-of-house mixing and to route audio to congregation overflow and post-production areas. As of this year, however, Memorial Drive Presbyterian Church has entered its own digital age, with the acquisition of two Studer digital consoles, purchased through <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts. GC Pro managed the sale of a Studer Vista 1 desk, which was installed earlier this year, used to route audio to a number of locations around the church campus. A Studer Vista V console intended as the church’s new FOH console was also installed and commissioned at the beginning of the summer. GC Pro’s Houston-based team of account managers and sales associates handled both transactions. <br />
<br />
“I knew what I wanted for this,” says Lennon Allison, AV Production & Design Engineer at Memorial Drive Presbyterian Church, of the church’s transition to digital audio technology. “I spent a lot of time researching and even taking training on a number of consoles, to make sure I found exactly the right one for us. Acquisition of equipment is a part of my job, and GC pro is my first choice when it comes to price point and ease of transaction.” <br />
<br />
Allison had worked in the past with GC Pro Account Manager Troy Hanchett, including the purchase of the church’s <a href="http://www.guitarcenter.com/Avid/">Avid</a> Pro Tools HD and Control 24 control surface for the church’s post-production department. While he had done his homework, Allison still depended upon GC Pro to make sure he got expert help in managing the transition to digital for the church’s key audio platforms. “Troy set up the conference calls between me and Studer, which made sure that we have everything planned out ahead of time,” he recalls. “He’s had a great working relationship with the church even before I took this position three years ago, so he knows our facility and its needs. We really depend on that.” <br />
<br />
The first console has already made an impact on the church’s media operations. The audio is always split three ways – to FOH, a broadcast stream and Pro Tools. The church’s “tricaster” stream, which is always uploaded to the church’s website and for a campus-wide broadcast, generally sync’ed the “broadcast” video with the Pro Tools audio – in the past, processed with dynamics and EQ. “But now with the Vista 1,” notes Allison, “the audio being sent to the tricaster is so pristine that we no longer need to do any post-production of audio before posting the video, which means no post-production of audio required at all.” Another issue was inconsistent volume for a video-over-Ethernet signal, which goes straight to TVs in the church’s overflow area. “But now, the Vista 1's accurate metering and exceptional dynamics has made our levels consistent and tackled the problem of music vs. spoken word volume differences,” adds Allison. <br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-66262064183625534932016-06-15T12:56:00.000-07:002016-06-20T15:59:16.692-07:00WheelPower Studio Biking Fitness Center (Deerfield, IL)<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh52niKiiL0IcHf7cbnVqpN8ZY6O_Ze1xneRqd9ni-otHv-tvTPujONUUPh2EPFNTy9-_ys_U2B6TbMKo89ITUIZ6a4QW-N12npyYXuOtnvWTjZUQwHr3OUQwViTkBkfATWSUlj64R9Jog/s1600/gcpro_WheelPower_Photo1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="guitar center professional, wheelpower, fitness center, indoor cycling, audio, video, lighting" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh52niKiiL0IcHf7cbnVqpN8ZY6O_Ze1xneRqd9ni-otHv-tvTPujONUUPh2EPFNTy9-_ys_U2B6TbMKo89ITUIZ6a4QW-N12npyYXuOtnvWTjZUQwHr3OUQwViTkBkfATWSUlj64R9Jog/s640/gcpro_WheelPower_Photo1.jpg" title="WheelPower Studio in Deerfield, Illinois, featuring audio and lighting systems sourced through Guitar Center Professional." /></a><span style="color: #858585; font-size: small;"><br />
<i>WheelPower Studio in Deerfield, Illinois, featuring audio and lighting systems sourced through Guitar Center Professional. Photo courtesy of Evie Steege.<br />
</i></span></div><br />
WESTLAKE VILLAGE, CA, June 15, 2016 — Fitness centers may not be the first thing people associate with <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, but in fact GC Pro has supplied audio and lighting systems to several exercise facilities, for instance, through its long-standing working relationship with Atlanta-based Indoor Cycle Design. The company specializes in creating and outfitting indoor biking studios, including one of its latest projects, the just-completed <a href="http://wheelpowerstudio.com/">WheelPower Studio</a> in Deerfield, Illinois.<br />
<br />
Tracy Chudnow, “chief sweat officer” of WheelPower worked hand in hand with Barbara Chancey Hoots of Indoor Cycle Design, Ryan Nigh and Jonah Joffe (Account Managers at GC Pro) and Mike Love of GC Pro’s Affiliates Program partner Accutronics LLC, in bringing the project to the finish line. WheelPower is GC Pro’s first fitness-center installation in the Chicago area. It has a unique interior design with a main exercise room that features tiered banks of indoor cycles in a stadium-seating arrangement, complemented by a sound system that Nigh points out “can rock the house with more SPL than most nightclubs and bars,” programmable LED lighting along the ceiling perimeter and two video screens.<br />
<br />
“Chudnow and Hoots wanted to create an exciting, adrenaline-pumping atmosphere that had more in common with a rock concert or dance club than your typical static gym environment,” said Nigh. “The instructor can instantly tailor the music and lighting and the video screens can display the performance of the cyclists in real time.”<br />
<br />
WheelPower’s four zones of distributed audio and lighting – main “cycle stadium” room, strength-training room, locker room and reception area – are all controlled by a unique custom instructor’s podium at the center of the cycle stadium, designed and built by systems integrator and acoustical consultant Accutronics. <br />
<br />
The podium houses all the audio and lighting control gear and enables the instructor to operate all audio and video sources and lighting via laptop. “The podium is completely custom,” noted Nigh. “Mike Love had it custom built. It’s really a functional work of art.” In addition, wall controllers mounted throughout the facility enable adjustment of volume and source selection.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikCDQrkoNfb5fKcQLfgKtKwMe9UCNRuD8c6t8oYodWgE8Fn1_f9D_9AJi3GcdS-St1oEM6KwQv5sCDoDzxaXe_BjrJjs9LjzQidfYaAde8xieUvG5BoX_7F1tgzkD4YTJIxlhSw73IGz0/s1600/gcpro_WheelPower_Photo2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="guitar center professional, wheelpower, fitness center, indoor cycling, audio, video, lighting" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikCDQrkoNfb5fKcQLfgKtKwMe9UCNRuD8c6t8oYodWgE8Fn1_f9D_9AJi3GcdS-St1oEM6KwQv5sCDoDzxaXe_BjrJjs9LjzQidfYaAde8xieUvG5BoX_7F1tgzkD4YTJIxlhSw73IGz0/s640/gcpro_WheelPower_Photo2.jpg" title="WheelPower Studio in Deerfield, Illinois, featuring audio and lighting systems sourced through Guitar Center Professional." /></a><span style="color: #858585; font-size: small;"><br />
<i>WheelPower Studio in Deerfield, Illinois, featuring audio and lighting systems sourced through Guitar Center Professional. Photo courtesy of Evie Steege.<br />
</i></span></div><br />
At the heart of the installation is a <a href="http://www.guitarcenter.com/Rane/">Rane</a> HAL DSP platform for distributed audio, paging and room combining. The system’s HAL 1X multiprocessor utilizes Cat5 cable to send audio and control signals over long distances.<br />
<br />
A total of 17 <a href="http://www.guitarcenter.com/QSC/">QSC</a> AD-S10T (2-way 10-inch), AD-S8T (2-way 8-inch) and AD-S6T (2-way 6-inch) surface-mount loudspeakers are mounted on ceiling brackets throughout the facility, and the speakers in the main room are angled at the tiered rows of cycles to provide smooth, even coverage for every rider. The speakers are driven by QSC PLD4.3, PLD 4.2 and GX5 power amps. A QSC KW181 18-inch, 1,000-watt subwoofer can deliver up to 135dB peak SPL of low-frequency impact to the main room and a QSC AD-S112SW sub handles the bass for the strength-training room.<br />
<br />
20 <a href="http://www.guitarcenter.com/Chauvet/">Chauvet</a> COLORband3 IRC strip lights are mounted along the ceiling, providing striking lighting effects including RGB color mixing and three control zones that can be synced to the system’s <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=elation">Elation</a> DR-PRO RACK DRP665 DMX lighting controller. A <a href="http://www.guitarcenter.com/Shure/">Shure</a> BLX14/SM31 headworn wireless mic system ensures that the instructor can be heard over the sound system.<br />
<br />
To say that everyone was under pressure during the project would be like pointing out that the Tour de France is an important bike race. “The irony that we were racing against time to get a cycle studio completed was not lost on anyone,” Nigh said. “The installation simply had to get done by WheelPower’s April grand opening.” Love and the Accutronics crew had to work after hours so that the other contractors could complete their work during the day. “If any of them delayed, that cut into our allotted time,” Love pointed out. “We wound up working 16 to 18-hour days.”<br />
<br />
Adding to the challenge, WheelPower Studio is located in a strip mall in between a hair salon… and a mattress store. Love noted, “If you’ve ever been to a mattress store you know it has to be dead-quiet – and here we were installing a system that could hit a high volume! Ryan did a great job with specifying the acoustic treatment in the wall – you can put your hand on the wall and not even feel the slightest vibration.”<br />
<br />
“Considering all the challenges, in particular having to conform to the extremely strict Illinois electrical codes and the acoustical requirements, the actual installation itself went very smoothly,” Love said. “The Cat5 connectivity of the Rane components really saved time and labor and they worked exactly as specified, the QSC speakers could not have been easier to mount and GC Pro was top-notch in recommending the right products for the job and making sure we got them on time.”<br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-17134267339004932552016-05-17T11:23:00.000-07:002016-05-17T11:23:44.221-07:00Hit Songwriter Skylar Grey<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYAkpzp__nazlRGzzj-FnTy2UsSn-_FR_k70OvLMsv-2DSvlZ45t6AFqQ3TDiZZkxv37AF7m132EqVyH_Yrl_WxY8ClxC5nFYMsMeQybeMBVQTZkMgi_3xJcNWELo-vpBSsaItWfjxFno/s1600/gcpro_SkylarGrey.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="GC Pro, Guitar Center Professional, songwriter, musician, Skylar Gret, recording artist" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYAkpzp__nazlRGzzj-FnTy2UsSn-_FR_k70OvLMsv-2DSvlZ45t6AFqQ3TDiZZkxv37AF7m132EqVyH_Yrl_WxY8ClxC5nFYMsMeQybeMBVQTZkMgi_3xJcNWELo-vpBSsaItWfjxFno/s640/gcpro_SkylarGrey.jpg" title="Skylar Grey, who co-wrote the hugely successful “Love the Way You Lie” for Eminem and Rihanna, is making moves, and GC Pro is there for her, on the road and in the studio" /></a><span style="color: #858585; font-size: small;"><br />
<i>Recording artist, songwriter and composer Skylar Grey, whose touring and recording activities have been expanding, thanks in part to gear and support from Guitar Center Professional.<br />
</i></span></div><br />
<center><b>— Skylar Grey, who co-wrote the hugely successful “Love the Way You Lie” for Eminem and Rihanna, is making moves, and GC Pro is there for her, on the road and in the studio —</b></center><br />
WESTLAKE VILLAGE, CA, May 17, 2016 — “Love The Way You Lie” entered the Billboard Hot 100 chart at the number-two position in July 2010 and then spent the next seven weeks at number one. For Skylar Grey, the co-writer of the career-milestone hit for Eminem and Rihanna that ultimately garnered five GRAMMY® nominations and won a Teen Choice® Award for top Rap/Hip-Hop Track, it was a defining moment. Since then, the award-wining composer has set her sights on new career highs, and for her technical needs to make that happen, <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, has been there for her.<br />
<br />
With more hit tracks written for and with top artists – and as a guest vocalist on such tracks as Dr. Dre's “I Need a Doctor,” Fort Minor's “Where'd You Go,” Diddy's “Coming Home,” T.I.'s “New National Anthem” and Nicki Minaj's “Bed of Lies” – the Park City, Utah resident has been helping make hits for years. She’s already on tour in 2016, and much of the backline her band uses was sourced through Guitar Center, while GC Pro has been her go-to resource for professional live gear, such as the <a href="http://www.guitarcenter.com/Shure/">Shure</a> in-ear monitors she and the band use, along with the <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=behringer+x32">Behringer X-32 console</a> used to mix them, as well as an <a href="http://www.guitarcenter.com/Akai-Professional/">Akai</a> sampler and a <a href="http://www.guitarcenter.com/MOTU/">MOTU</a> interface. <br />
<br />
On the recording side, GC Pro has sourced items such as <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=focal">Focal</a> loudspeakers for her needs. “Skylar started at Guitar Center for instruments, such as the custom <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=vintage+gretsch+drum">Gretsch drum kit</a> and road cases she got there, but as their professional audio needs grew, GC Pro stepped into the picture for them,” explains Jud Powell, GC Pro Account Manager based at the Salt Lake City GC Pro office. “Skylar is an amazing songwriter and singer, and she’s been expanding the scope of her career, with touring and with a vocal studio for her home, which we helped design and build. As her career continues to develop, GC Pro will be there for her.”<br />
<br />
Todd Mandel, President of the Mandel Music Group, Grey’s management company, says GC Pro has become integral to their workflow. “Since relocating to Park City from Los Angeles, it was imperative that we found someone who worked on the pro level for both studio recording and touring,” Mandel explains. “Jud has such an amazing understanding of gear and has been able to fulfill all of our needs. We have been able to get gear in a short notice with a quick turnaround, which is helpful in our situation. As Skylar continues to grow, her needs will only become greater. With GC Pro being in every city, we will always rely on them to get us what we need for both recording and touring.” This, says Powell, provides the perfect example of how GC Pro can address all of the needs of the professional client and build a relationship that helps build careers. “We’re there for sales and service, as a technology guide and, in the long run, as friends,” he says.<br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-91229461199732875252016-05-10T10:06:00.000-07:002016-05-10T10:06:28.696-07:00Springsteen Associate Toby Scott<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht5MkdgNjfS7QnRRhemqjV2wzW0CIwq26J2jQJU528QxrjqDxptSA4MP4ViuuGZmy1iqELtpuh7Qy0hlr8N_3_wK8iBPZyxu2Sy_N6bfdY5K_y8KYMZOUuMi2xhaGEdo1w0uBvwjLF-Ug/s1600/gcpro_TobyScott.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Springsteen associate Toby Scott looks to Guitar Center Professional for service" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht5MkdgNjfS7QnRRhemqjV2wzW0CIwq26J2jQJU528QxrjqDxptSA4MP4ViuuGZmy1iqELtpuh7Qy0hlr8N_3_wK8iBPZyxu2Sy_N6bfdY5K_y8KYMZOUuMi2xhaGEdo1w0uBvwjLF-Ug/s640/gcpro_TobyScott.jpg" title="Audio veteran Toby Scott." /></a><span style="color: #858585; font-size: small;"><br />
<i>Audio veteran Toby Scott.</i></span></div><br />
WESTLAKE VILLAGE, CA, May 9, 2016 — <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, fosters close relationships with many of the music industry’s top artists and their engineers, producers, management and other key staff. One of these individuals is audio veteran Toby Scott, whose resume includes credits on records from such varied acts as Bob Dylan, Robert Palmer, Blue Öyster Cult, The Replacements, Booker T. & the MG’s, and dozens more – mostly as an engineer or mixer, but also as a production coordinator, musician, or tending to any number of other details. His most notable association, since the late 1970s or so, has been as part of Bruce Springsteen’s inner circle – Scott has a credit on nearly every one of Bruce’s releases (and there have been many) since The River and also on the re-masters of the earlier classic albums.<br />
<br />
Although his official title in the organization is hard to pin down (“‘Primary Recording Engineer,’ or ‘Production Supervisor,’ or something else entirely, depending on the project. I’m a man of many hats,” he notes), his status as Springsteen’s chief archivist has been emphasized in recent years, with the release of retrospective box sets <i>The Promise: The Darkness on the Edge of Town Story</i> and <i>The Ties That Bind: The River Collection</i>; re-masters of the first seven albums; and the ongoing <i>Bruce Springsteen Archives</i> live album series – all projects released to nearly universal acclaim from fans and critics alike. The Archives series has become a particular treat for fans – considering Springsteen’s legendary status as one of the greatest performers of all time, relatively few official live releases existed until a few years ago when the series kicked off in 2014 with <i>Apollo Theater 3/09/12</i>, available as a download or a CD set from Springsteen’s website. Since then, Scott has prepared releases from 1975, 1978, 1980, 1984, 1988, 2005, 2013.<br />
<br />
In the studio with Springsteen, Scott’s job is “whatever’s necessary to keep the ball rolling. I make sure the studio is working and everything’s up to snuff, and all the equipment and the guitars and everything are in order.” For decades, he has relied on Guitar Center and GC Pro for a variety of things. He recalls a particular story where GC Pro went above and beyond: “There was a beautiful <a href="http://www.guitarcenter.com/Gibson/">Gibson</a> J-45 acoustic guitar that I owned for many years, and I gave it to Bruce for Christmas in 1988, and he used it a lot. That guitar eventually ended up in the Rock and Roll Hall of Fame museum. Well, when it came time to record again, we were really missing that guitar. I contacted GC Pro, and an Account Manager hooked us up with two or three replacement guitars to try out – two J-45s and a J-50. We actually ended up liking the J-50 more than the J-45, so we got it, and now that’s one of our go-to guitars for recording. GC Pro’s service was so customized that they knew what we wanted better than we did! And I’ve gotten so many other vintage instruments from Guitar Center over the years. GC Pro is a great tool for delegating certain tasks – I mean, I could personally track down vintage instruments across the country, but I don’t have time for that; it’s so much simpler to have an Account Manager handle it for us, and that’s the kind of customer service they’re there for.” <br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-4030842524906706192016-05-02T13:48:00.001-07:002016-05-02T13:48:33.140-07:00Customized Service for Top Broadway Plays and Musicals<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRfPmpvfoxQKs0_CwRQusZ14dI7VaStEopWkC2AMpR16P3QojLPskvLvk-1S2_Q2dwpoab2OyQt4Ag8ygDUSQ-sByM7qlXYtEtuu8POATVRnteyfyrVfNBxCOoxGozZXuv1DIizedi9H0/s1600/gcpro_JohnMiller.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="GC Pro, Guitar Center Professional, Broadway, Support, Gear, Service" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRfPmpvfoxQKs0_CwRQusZ14dI7VaStEopWkC2AMpR16P3QojLPskvLvk-1S2_Q2dwpoab2OyQt4Ag8ygDUSQ-sByM7qlXYtEtuu8POATVRnteyfyrVfNBxCOoxGozZXuv1DIizedi9H0/s640/gcpro_JohnMiller.jpg" title="John Miller, Music Coordinator for over 100 Broadway and touring shows." /></a><span style="color: #858585; font-size: small;"><br />
<i>John Miller, Music Coordinator for over 100 Broadway and touring shows.</i></span></div><br />
<center><b>— GC Pro’s Manhattan office is the go-to portal for music coordinators on hit Broadway shows such as Beautiful, Waitress, American Psycho, Hamilton, School of Rock and Finding Neverland for anything from computers to guitar strings —</b></center><br />
WESTLAKE VILLAGE, CA, May 2, 2016 — It takes a lot to keep Broadway running. America’s theatrical capital, in and around Midtown New York, has 40 official venues, most of them hosting incredibly successful shows with nationally renowned actors. Keeping those shows going requires the right equipment, large and small, and customized service and support. <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, has become the go-to resource for Broadway’s league of music coordinators, assuring them that they’ll have exactly the gear they need, when they need it, and within budget. Guitar Center’s East Coast Artist Relations Account Manager Judd Goldrich, based at the flagship 14th Street Manhattan store, serves as the primary contact for many of these shows, serving their needs with expertise and enthusiasm.<br />
<br />
John Miller, Music Coordinator for over 100 Broadway and touring shows, including Waitress, American Psycho and Beautiful, each of which need a wide range of items for the orchestra pit, as well as “tons” of cabling, notes, “The goal is always to find the one-stop vendor for everything — the place that can get what you need, deliver it on time when you need it, and do it at the right price. All of the decisions I have to make about equipment have to be based around finding what the conductor and the composer, as well as the sound designer and synthesizer programmer, feel the most comfortable with. You’re looking for the perfect fit for each group of people for each particular show. GC Pro has been that one-stop for me. They’re able to make appropriate suggestions and give me options that let me better suit each person’s and each show’s needs. They also give me the confidence that the gear will be delivered on time and for the right price. And with people like Judd there, I know I’ll always have someone I can work with if there’s a problem. Broadway works on an intense schedule, and if one thing goes wrong it starts a kind of domino effect. I want to know that when there’s a problem that I can count on GC Pro to take care of it, and they do.”<br />
<br />
Michael Aarons, the Associate Music Coordinator on the huge hit shows Hamilton, The Color Purple and School of Rock, and who partners with Michael Keller in theatrical music coordination company M2, says that GC Pro has been instrumental in securing the exact right mix of products and instruments for his shows. “School of Rock is a complicated show — they needed three types of drum kits, all very specific, all very different,” says Aarons, enumerating a conventional trap kit for the pit, an electronic kit for a classroom scene and a kit with triggers for another scene on stage. Judd at GC Pro was great at finding exactly what we needed, right down to the colors they wanted,” he says. “GC Pro was amazing — I was throwing new stuff at them every day, and they came back with personal service. You can’t get what Broadway needs from a conventional store — there are returns and custom orders. GC Pro always went above and beyond for us, every time.” <br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2tYidYCCf4RS9TpRcI74PC2cm9xW7gvjAma1fwsKGFVB68K2apShJ3X7METaWCKLuRnz9RrWtSdJvVlF3BRozCFDy4JyjDpvRI6tyEO3QT62RGDpBE7GOqAy9WWuSEYbf0hyNDSDqdiM/s1600/gcpro_MichaelAarons.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="guitar center professional, theatrical production, gear, service, support" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2tYidYCCf4RS9TpRcI74PC2cm9xW7gvjAma1fwsKGFVB68K2apShJ3X7METaWCKLuRnz9RrWtSdJvVlF3BRozCFDy4JyjDpvRI6tyEO3QT62RGDpBE7GOqAy9WWuSEYbf0hyNDSDqdiM/s640/gcpro_MichaelAarons.jpg" title="Michael Aarons, the Associate Music Coordinator on the huge hit shows Hamilton, The Color Purple and School of Rock." /></a><span style="color: #858585; font-size: small;"><br />
<i>Michael Aarons, the Associate Music Coordinator on the huge hit shows Hamilton, The Color Purple and School of Rock.</i></span></div><br />
And when Hamilton makes its way to Chicago and the West Coast later this year, Aaron’s not concerned — there’ll be a GC support everywhere the show goes. “They’re just a great local and national resource,” he says. “When you need them, they’re there.”<br />
<br />
“Guitar Center and GC Pro are glad to be a primary resource for the professional audio and M.I. needs of these high-profile theatrical productions,” stated Goldrich. “With two locations in the Big Apple, including our Times Square store, right at the doorstep of the theater district, we are able to customize our service on time and on spec for these complicated shows.”<br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-59736970496295349342016-04-14T14:32:00.000-07:002016-04-14T14:32:46.547-07:00Video and Audio Systems for Anastasia Baptist Church<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1lVm5J1E2IODUMfKixi6cOBrgxdNq4jE7KH6eedXIOHTzTG2W9-y3TlpcAEcxmhjEXsusIMGE4JXIn-slsDJKhs110ckYjD0gksMXYe0MzFZVEU38gEw4m-iLX-K70-XxXCoe2JlWbJc/s1600/gcpro_Anastasia_Photo1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="guitar center professional, house of worship installation, AV, audio, video" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1lVm5J1E2IODUMfKixi6cOBrgxdNq4jE7KH6eedXIOHTzTG2W9-y3TlpcAEcxmhjEXsusIMGE4JXIn-slsDJKhs110ckYjD0gksMXYe0MzFZVEU38gEw4m-iLX-K70-XxXCoe2JlWbJc/s640/gcpro_Anastasia_Photo1.jpg" title="The Christian Life Center, a 15,000-square-foot sanctuary holding up to 1,200 worshipers, at Anastasia Baptist Church in St. Augustine, Florida, featuring new video and lighting systems sourced through Guitar Center Professional." /></a><span style="color: #858585; font-size: small;"><br />
<i>The Christian Life Center, a 15,000-square-foot sanctuary holding up to 1,200 worshipers, at Anastasia Baptist Church in St. Augustine, Florida, featuring new video and lighting systems sourced through Guitar Center Professional.</i></span></div><br />
<center><b>— Working with GC Pro Affiliate AV integrator Sound System Engineering, GC Pro continues assisting the church in refining its media systems and enhancing its ability to communicate its message —</b></center><br />
WESTLAKE VILLAGE, CA, April 14, 2016 — The St. Augustine Lighthouse has been a beacon for Florida mariners since it was built in 1874. Similarly, the Anastasia Baptist Church, also located in what is the oldest city in the United States, describes itself as “a spiritual lighthouse” for its members. <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, has been a partner with Anastasia Church for the last three years, helping it keep its message clear and articulate.<br />
<br />
The church’s main campus houses its Christian Life Center, a 15,000-square-foot sanctuary holding up to 1,200 worshipers. To enhance the worship experience in the sanctuary, Eli Higginbotham, the church’s Technical Director, again sought GC Pro’s help, and GC Pro responded. Jeff Aldrich, GC Pro Account Manager of North Florida at GC Pro’s Jacksonville office, recommended a new video system consisting of four <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=sony">Sony</a> EVIH100V HD cameras, a Sony RMBR300 EVI BRC PTZ VISCA remote control unit, and a <a href="http://www.guitarcenter.com/Roland/">Roland</a> V-40HD multi-format video switcher integrated into the churches existing video platform. The project also saw two 80-inch Sharp LCD monitors installed in the main sanctuary as well as 60-inch Sony monitors in two classrooms on the campus. In addition, a second, smaller sanctuary that seats 600 for more traditional worship services, had a <a href="http://www.guitarcenter.com/JBL/">JBL</a> CWT128 8-inch 2-way loudspeaker system suspended above the orchestra area. Sound System Engineering (SSE) was the approved GC Pro AV system integration Affiliate that assisted in the systems’ design and performed the installation.<br />
<br />
To illustrate the church’s 2016 sermon theme around mountains, the church suggested a custom LED lighting strip that would outline a mountain background lining the rear of the stage in the Christian Life Center. Lighting was addressed in a unique way for this systems upgrade: the installation of a 400-foot run of Aspect LED RGBW strip lighting tape to line the mountaintops that were designed and built by Doug Brown, Florida School of the Arts Technical Director.<br />
<br />
“The church wanted to enhance their media capabilities and the overall worship experience,” Aldrich explains. “We’ve been working with them for the past two years, helping them do exactly that for all of their AVL needs.” Each and every component of the systems that GC Pro recommended was tailored to the church’s specific needs. For instance, the 180-degree dispersion pattern of the JBL CWT128 was what Aldrich calls “a phenomenal fit” with its programmable wave pattern. “One speaker for the entire choir and orchestra monitoring system,” he says.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBt6xTOR0lqjPEL4Jp7fs_4EJ5QU3sI1DONNOxho-PPCbJNn5tK7JuFr_MKQyefaMEviiB7-LyDLWMDAF_zFMSAepmtJJnFSI8Gftfj_qCNZsISPlQUNfrsLbHwjar93t6YjeoJJy3MeM/s1600/gcpro_Anastasia_Photo2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="guitar center professional, anastasia baptist church, installation, house of worship, AV" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBt6xTOR0lqjPEL4Jp7fs_4EJ5QU3sI1DONNOxho-PPCbJNn5tK7JuFr_MKQyefaMEviiB7-LyDLWMDAF_zFMSAepmtJJnFSI8Gftfj_qCNZsISPlQUNfrsLbHwjar93t6YjeoJJy3MeM/s640/gcpro_Anastasia_Photo2.jpg" title="The smaller sanctuary at Anastasia Baptist Church in St. Augustine, Florida, which seats 600 for more traditional worship services, featuring a JBL CWT128 8-inch 2-way loudspeaker system sourced through Guitar Center Professional." /></a><span style="color: #858585; font-size: small;"><br />
<i>The smaller sanctuary at Anastasia Baptist Church in St. Augustine, Florida, which seats 600 for more traditional worship services, featuring a JBL CWT128 8-inch 2-way loudspeaker system sourced through Guitar Center Professional.</i></span></div><br />
Higginbotham notes that the relationship between himself and Aldrich goes back nearly a decade, to a time when Higginbotham worked as a manager for several Guitar Center store locations in the Southeast. “Jeff was one of my reps, and he was one of the best, so it was natural for us to continue this relationship when I came to the church,” he explains. Higginbotham says Aldrich’s astuteness is characteristic of GC Pro’s approach to dealing with clients, starting with the installation of new video cameras at the church two years ago, the results of which he described as “spectacular.” “They took care of everything then just as Jeff did with this most recent project, including sourcing the electrical contractor for the new lighting,” he says. “The great thing about working with GC Pro is, you never have to go anywhere else. They have it all.”<br />
<br />
And as good as the technology has been for the church, it was the reaffirmation of the relationship that will be most enduring, and of the most benefit to the client. “The intangibility of a trusting relationship is really what GC Pro customers are experiencing,” says Aldrich. “I’ll always be there for them, and that means that GC Pro, with its huge depth of resources and its pricing power, will always be there for them. No one else offers that level of support.”<br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-27218874813017783202016-04-12T18:21:00.004-07:002016-04-12T18:21:59.309-07:00Installations, System Upgrades at Chicago-Area Restaurants<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFtk9y1-yTsGfsW7sqROG_0M2XQNArVynh-26JmO9PMp36Gi6O4QDWAfV6LDEKLRqIxZM0kw98ZyjU5yv4eBiB_uQoiJgh-agQlYoTenUBJiL2ZNXAlUDkhk4gqnLTm0bQu3dD555K7oU/s1600/gcpro_RedStar_Photo1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="gc pro, guitar center professional, installation, red star cocktail lounge, chicago, lighting, sound" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFtk9y1-yTsGfsW7sqROG_0M2XQNArVynh-26JmO9PMp36Gi6O4QDWAfV6LDEKLRqIxZM0kw98ZyjU5yv4eBiB_uQoiJgh-agQlYoTenUBJiL2ZNXAlUDkhk4gqnLTm0bQu3dD555K7oU/s640/gcpro_RedStar_Photo1.jpg" title="Red Star Cocktail Lounge in Chicago’s south side, featuring sound and lighting design from Guitar Center Professional in collaboration with GC Pro affiliate Accutronics." /></a><span style="color: #858585; font-size: small;"><br />
<i>Red Star Cocktail Lounge in Chicago’s south side, featuring sound and lighting design from Guitar Center Professional in collaboration with GC Pro affiliate Accutronics.</i></span></div><br />
<center><b>— GC Pro brought its sourcing acumen and pricing power together with a trusted installation and integration partner from its Affiliates Program to provide the owner of The Island Sports Bar & Grill and the new Red Star restaurant and lounge with the kind of sound and lighting that helps set them apart —</b></center><br />
WESTLAKE VILLAGE, CA, April 11, 2016 — Adam Shorter thought he needed a few speakers for his new Red Star restaurant and lounge on Chicago’s storied South Side. What he ended up with was a sound and lighting design for both <a href="http://www.redstarcocktaillounge.com/">Red Star Cocktail Lounge</a> and his existing <a href="http://www.islandsportsbarandgrill.com/">Island Sports Bar & Grill</a> that puts both venues miles ahead of the competition, done on time and within budget, thanks to the resources of <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts.<br />
<br />
“Adam came into the Chicago Guitar Center store looking for help with his new bar, Red Star, which was then under construction,” recalls Ryan Nigh, GC Pro Account Manager based in Chicago. “He needed a sound system very quickly and was going to just purchase a few speakers when the store associate told him about Guitar Center Professional and our installation services. We scheduled a meeting with Adam, brought in Accutronics, one of our long-time Affiliate partners, and together we designed a custom PA solution that we were ready to install in less than a week.”<br />
<br />
Mike Love, Owner of Accutronics, says Shorter appreciated the nuance he was able to bring to the project. “We want the sound to be great but not to interfere with the look of the venue, so we did things like using the <a href="http://www.guitarcenter.com/JBL/">JBL</a> Control 60 series pendant speakers that are suspended instead of attaching speakers to the wall on brackets,” he explains, noting that the system is powered by <a href="http://www.guitarcenter.com/Crown/">Crown</a> XLS amplifiers and controlled through a <a href="http://www.guitarcenter.com/dbx/">dbx</a>® Driverack, all supplied through GC Pro. “GC Pro was able to get every piece of equipment we needed to the job site on time or even ahead of schedule, so that we were able to make Mr. Shorter’s grand opening date in early December.”<br />
<br />
In fact, the project was going so well that Shorter asked GC Pro and Accutronics to upgrade the lighting in his other venue, the Island Sports Bar & Grill, in Blue Island, also on Cook County’s South Side, including fixtures from <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=american+dj">American DJ</a>, <a href="http://www.guitarcenter.com/Chauvet/">Chauvet</a> and <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=elation">Elation</a>.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYPiJqw-zxfx6CCobpVbH4gRUN33B8dER7sJbTZydICvnrhp1Mx4LcT9RWlg8G5Y-IY5QAUqgI6cUgbTwOH6V4nSKEWpi0GTMPSEdtL1wR_FEX7wjQCn31I6H3SULfwIj2MnnGcNSJxHA/s1600/gcpro_RedStar_Photo2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYPiJqw-zxfx6CCobpVbH4gRUN33B8dER7sJbTZydICvnrhp1Mx4LcT9RWlg8G5Y-IY5QAUqgI6cUgbTwOH6V4nSKEWpi0GTMPSEdtL1wR_FEX7wjQCn31I6H3SULfwIj2MnnGcNSJxHA/s640/gcpro_RedStar_Photo2.jpg" /></a></div><br />
Shorter says he was extremely pleased with how GC Pro and Accutronics approached his venues’ needs. “They were responsive, always there, and they took the time to explain in detail everything they were recommending, so I never felt like I was out of the loop,” says Shorter. “And the results are fantastic. When I start getting ready to open my third location later this year, I’ll be doing that with GC Pro. I couldn’t imagine not using them again. That’s how good this experience was.”<br />
<br />
“By using GC Pro services, both of his clubs have a professional setup that was designed specifically for the space, and both locations were completed before Christmas,” says Nigh. “What I really appreciated is that he embraced the idea of a first-rate sound system for Red Star. We put a VRX sub, which is JBL’s touring sub, in the ceiling, so it’s a sound system that really stands out in terms of quality. In a lot of ways he is the perfect customer, because he understands quality. And that makes GC Pro the perfect vendor for him, because quality is all we know.”<br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-76664882783419213462016-04-07T14:37:00.000-07:002016-04-07T14:37:30.818-07:00Stoneworks Entertainment Upgrades Live Sound Speakers<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-sY5I7dXwVn4ZOc_W44Ee5psUh118EbhbRhYl-1952wKFc07VexvrMyR8aA7I-dRyXh_GEzCJ26opfksUyODsj6Vj7Exful2oge-DxDs8hqtQ8aKX5QC3OEoqbmXUT1elT77jtjomOzA/s1600/gcpro_logo_1024.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-sY5I7dXwVn4ZOc_W44Ee5psUh118EbhbRhYl-1952wKFc07VexvrMyR8aA7I-dRyXh_GEzCJ26opfksUyODsj6Vj7Exful2oge-DxDs8hqtQ8aKX5QC3OEoqbmXUT1elT77jtjomOzA/s640/gcpro_logo_1024.jpg" /></a></div><br />
<center><b>— GC Pro recommends dBTechnologies DVA T4, offering the right solution in terms of vocal clarity and ease of setup —</b></center><br />
WESTLAKE VILLAGE, CA, April 7, 2016 — Stoneworks Entertainment is a Pflugerville, Texas-based event production company that provides live sound, lighting and other services for corporate events, performing venues, weddings and anywhere top-quality music and entertainment is needed. Recent upgrades were implemented with the help of <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts. Stoneworks co-owner Six Sanchez had been wanting to upgrade the speakers in their tour sound PA, and an e-mail from GC Pro Account Manager Sean Robertson set the wheels in motion.<br />
<br />
“Not too long ago I received a courtesy e-mail from Sean thanking me for a past purchase and asking if there was anything else he could help me with,” said Sanchez. “Sean is great when it comes to this kind of follow up, and as a matter of fact I had been interested in upgrading to line array speakers. However, I didn’t know if I could afford them or work with them.” <br />
<br />
Sanchez had a number of requirements, the foremost being speakers that would excel in vocal reproduction. He also wanted speakers that would be easy to set up and have the high-power handling and flexibility to cover every live sound situation he’d encounter, from outdoor shows to small clubs. He also plays guitar and sings in <a href="http://texasunlimitedband.com/">Texas Unlimited</a>, one of the state’s top regional bands for concerts, parties and events, and he wanted line arrays that Texas Unlimited could add to its tour sound system on bigger dates.<br />
<br />
Equally important, the speakers had to be easy to transport and set up. “I don’t have a 20-person crew – I have a two-man crew, one of them being me!” Sanchez was concerned that even though he liked the clarity of line arrays compared to conventional trap box speakers, most of the line arrays he’d seen were labor-intensive to rig and required a lot of cabling. <br />
<br />
After going over the available options, Robertson felt that the dBTechnologies DVA T4 powered three-way line array module would be perfect for Sanchez’s needs. He notes, “A three-way loudspeaker like the DVA T4 is ideal for vocal reproduction because the vocal range falls right in the part of the frequency spectrum that is handled by the midrange driver, and the crossover points for the drivers are outside the vocal range. In a two-way speaker, however, the crossover point between the woofer and high-frequency driver falls right in the middle of the vocal range and can affect vocal clarity. A good three-way loudspeaker can deliver vocals with superior purity and incredible focus.” <br />
<br />
The dBTechnologies DVA T4 line arrays are designed to make setup simple. Four DVA T4s can be mounted in a single DTF-4 professional flight case. Stoneworks purchased eight DVA T4 arrays and two DTF-4 cases, along with casters and covers for the cases, two dBTechnologies DVA S30N dual-18-inch 3,000-watt powered subwoofers and a number of <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=livewire">Live Wire</a>, <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=rapco">RapcoHorizon</a> and <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=proco">ProCo</a> cables. <br />
<br />
“We leave the DVA T4s in the cases and leave the line arrays all daisy-chained and wired together,” Sanchez said, “so all we have to do is roll the case into place, rig the cases to a fly bar, run one cable from the mixer and connect one power cable.” Depending on the venue, Sanchez can either fly the case or stack it, and either ground-stack or fly the subwoofers. <br />
<br />
The DVA T4 and DVZ S30N feature built-in Digipro® Class D amplification with sophisticated DSP and sound-tailoring capabilities. “Not having to carry heavy racks of amplifiers is a big plus – I remember the backbreaking days of amps that weighted one pound per watt!” noted Sanchez. “But even more importantly, the speakers’ and subwoofers’ DSP and programmable crossover points make it really easy for us to dial in the optimum sound for any venue.” The DVA T4 offers eight system presets for high- and low-mid frequency correction and the DVZS30N provides crossover and delay presets plus continuously variable crossover adjustment. <br />
<br />
“We were able to offer really attractive pricing for Six,” Robertson pointed out, “and work with dBTechnologies to deliver all the products quickly, in time for a particular gig Six really wanted to use the dBTechnologies line for. In fact, Six was able to upgrade to better subwoofers than what he originally thought he needed because we were able to put together a great package for him that fit within his budget.” <br />
<br />
Sanchez concluded, “I couldn’t be happier with the sound we can provide to our clients now that we’ve stepped up to high-quality line arrays. Sean at GC Pro was able to take my idea of the sound I wanted to hear – clear, powerful vocals in any indoor and outdoor venue – and translate that into the recommendation of speakers that not only match but exceed my requirements.” <br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-27333426147499468682016-04-05T17:39:00.001-07:002016-04-05T17:39:51.598-07:00GC Pro Appoints Jessica R. Sullivan as Nat'l Sales Mgr<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCaQV3yRBPU0KebESesAmyh_mszwIldvqDaS-AIW4DT4tDyCSnAQpMgVjG5tPMNxTKQvlbn-tDX_2M6EsDK9t0MsmOS7sUU4YA1o6nt2FOBPsDRDLQ9CUaXfp9qZonGIxlHTw_9UD_brc/s1600/gcpro_JessicaSullivan.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Jessica Sullivan, GC Pro National Sales Manager" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCaQV3yRBPU0KebESesAmyh_mszwIldvqDaS-AIW4DT4tDyCSnAQpMgVjG5tPMNxTKQvlbn-tDX_2M6EsDK9t0MsmOS7sUU4YA1o6nt2FOBPsDRDLQ9CUaXfp9qZonGIxlHTw_9UD_brc/s640/gcpro_JessicaSullivan.jpg" title="Jessica Sullivan, GC Pro National Sales Manager" /></a><span style="color: #858585; font-size: small;"><i>Jessica Sullivan, GC Pro National Sales Manager</i></span></div><br />
<center><b>— A veteran of the M.I./pro audio industry with a rich background in sales and marketing, Sullivan joins GC Pro management team —</b></center><br />
WESTLAKE VILLAGE, CA, April 4, 2016 — <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, has appointed Jessica R. (Jess) Sullivan to the position of National Sales Manager. The announcement was made by Bradley Johnson, GC Pro Director, and reflects the division’s ongoing efforts to assemble the strongest leadership team possible. In her new position, Sullivan will be responsible for the overall management of the GC Pro Account Managers, developing/growing their overall sales figures through effective management of their clients’ needs. She will also form a working partnership with the Retail Store Managers, District Managers, and Regional Vice Presidents to ensure the success of each Account Manager. <br />
<br />
Sullivan is a veteran in sales and marketing and the M.I./pro audio market sectors, having spent 14 years working with numerous manufacturers. She has particular expertise in B2B integrated sales, digital marketing and business development. Her previous positions include Online Marketing Manager at <a href="http://www.guitarcenter.com/Line-6/">Line 6</a>; Director of Advertising Sales for NewBay Media (Guitar Player, Bass Player, Keyboard, EQ); Director of Business Development for Premier Guitar; Director of Marketing at Musicians Institute; and more.<br />
<br />
“It took me a while to find the right person for this position, and I’m glad I waited,” states Bradley Johnson. “Jessica brings a wealth of knowledge in several areas within sales and the industry overall. Her can-do attitude, analytic mind and idea generation are just some of the masterful skills she brings to this position. I’m thrilled to have Jess be a part of the GC Pro team and look forward to her contributions in taking us to the next level as the professional choice for all AVL needs in the industry and the business verticals we serve.” <br />
<br />
Sullivan remarks, “I’m excited to join the team at GC Professional and add to their existing foundation of being client-focused and serving multiple business verticals. Throughout my time in the industry, my motto has always been if I can fix things and help people, then I’m in the right place. I’ve been fortunate enough to live this motto throughout my career in this industry, from advising over 200 clients on what the right marketing strategy was for them, to tackling issues on improving student acquisition and experience. Now at GC Pro, I have the opportunity to work with over 50 Account Managers nationwide to take their abilities to the next level while implementing strategies to increase the customer experience. With these exciting initiatives in front of me, GC Pro offers me an opportunity to do what I do best, and for me, that makes it the right place.” <br />
<br />
“We are extremely happy to have Jessica join our team,” adds Larry Gerber, Vice President of Services and Business Development at Guitar Center, Inc. “With her experience and aptitude we look forward to her leading our Guitar Center Professional division to new heights as we continue our quest to be the premier audio, video and lighting solution experience in the nation.” <br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-18450664002127351932016-04-04T13:43:00.000-07:002016-04-04T13:43:09.233-07:00Calvary Community Church Chooses the Right Console<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8YP0kiRPkLA7YUAi-E1RzrdcVAkc2oVzvOm45ujbE5kJ13IJgOTQh-nK4O05b1eEypcml8b5Y63ZQd2E_FBdKT9DirLh4HiAxB01PP-MThzJg5EkayRokg2_4CozpMVO4_QOu2tsMleM/s1600/gcpro_Calvary_S6L.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="avid S6L, house of worship, church AV, Calvary Community Church" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8YP0kiRPkLA7YUAi-E1RzrdcVAkc2oVzvOm45ujbE5kJ13IJgOTQh-nK4O05b1eEypcml8b5Y63ZQd2E_FBdKT9DirLh4HiAxB01PP-MThzJg5EkayRokg2_4CozpMVO4_QOu2tsMleM/s640/gcpro_Calvary_S6L.jpg" title="The Avid® VENUE | S6L console setup at FOH at Calvary Community Church in Westlake Village, CA." /></a><span style="color: #858585; font-size: small;"><br />
<i>The Avid® VENUE | S6L console setup at FOH at Calvary Community Church in Westlake Village, CA.</i></span></div><br />
<center><b>— GC Pro helps Calvary Community Church find exactly the audio mixing platform they needed to handle live FOH mixing and recording —</b></center><br />
WESTLAKE VILLAGE, CA, March 31, 2016 — Launched in 1976 in a Hungry Tiger restaurant in Thousand Oaks, California, the <a href="http://calvarycc.org/">Calvary Community Church</a> moved into its 235,000-square-foot building on a 17-acre site in nearby Westlake Village in 1999 and have kept on growing ever since, now seeing an attendance of about 3,500 people each Sunday. One of the hallmarks of the church’s success has been careful management of capital costs, something that extends to its AV systems infrastructure. And just as the journey of a thousand miles begins with the first step, the road to replacing major sound and video platforms at the church began with the decision to replace its aging FOH console last year. For that, they enlisted the aid of <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, which was brought into the decision process at a point when the church leaders thought they had already come to a final decision.<br />
<br />
“The console they had decided upon was a fantastic desk, but it also would have made it difficult to achieve all of their goals for the new console,” explains Neil Penninger, the Account Executive based at GC Pro’s Los Angeles location. “Part of what they were looking to do was increase the I/O count and facilitate recording directly to a Pro Tools system. The interface on the console they were considering would have made that complicated.”<br />
<br />
Instead, Penninger recommended an <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=avid+s6">Avid® VENUE | S6L</a>, a modular system with onboard industry-standard plug-ins and <a href="http://www.guitarcenter.com/Pro-Tools.gc">Pro Tools</a> integration. “We arranged for Avid to come out and put on a special semi-private demo — one of the first in Southern California for this console,” says Penninger. “The church leaders were all very impressed.” He pointed out how this console allowed them to have 64 channels of Pro Tools recording and playback and put it all on a single strand of AVB-networked Ethernet cable. “The console is also very user-friendly to operate, which is important to a church that often brings in outside acts with their own FOH engineers to run sound,” he says.<br />
<br />
John King, the Pastor for Worship Arts at Calvary Community Church, says what GC Pro was also able to do was offer a better long-range strategic solution for them. “We’ve been using two of the consoles by the manufacturer of the first console we had been considering, because we were familiar with its operation,” he recalls. “But what Neil showed us is that the Avid was a platform that would continue to evolve, that it was an ecosystem that would be with us for five or ten years because it would be more upgradable. That kind of thinking is important for a church because of the need to spend so carefully.”<br />
<br />
King says they’re looking forward to working with GC Pro over the next several years. “Every sale isn’t just a transaction — it’s the building block for a bigger, long-term relationship that benefits all of us,” says Penninger. “That’s what we do at GC Pro — build relationships.”<br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-73090120753115018672016-03-28T19:37:00.000-07:002016-03-28T19:37:31.714-07:00Recording Academy® Producers & Engineers Wing®<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqL7QcbdduQdrPqOu_FqQJmQRlEVVQd4dNpSSstVs_tffbozi9489p9Lq7TuCZOYGCFxKY2rdXS6aSccH4lGflQQwUVcWyTi3kzlsJVUqqDiBRbq2FqyyN5oJ5GffhsEJVu7hvNDShjBo/s1600/GCPro_PEWing_Village2016.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="gc pro, grammy week, recording academy, avid S3 demonstration" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqL7QcbdduQdrPqOu_FqQJmQRlEVVQd4dNpSSstVs_tffbozi9489p9Lq7TuCZOYGCFxKY2rdXS6aSccH4lGflQQwUVcWyTi3kzlsJVUqqDiBRbq2FqyyN5oJ5GffhsEJVu7hvNDShjBo/s640/GCPro_PEWing_Village2016.jpg" title="Avid Product Rep Mario de Arce (left), demonstrating Avid’s upcoming compact control surface, "Dock," along with an Avid S3 console to noted hip-hop producer 9th Wonder." /></a><span style="color: #858585; font-size: small;"><br />
<i>Avid Product Rep Mario de Arce (left), demonstrating Avid’s upcoming compact control surface, "Dock," along with an Avid S3 console to noted hip-hop producer 9th Wonder. Photo courtesy of The Recording Academy®. © 2016.</i></span></div><br />
<center><b>— Recent events include the P&E Wing’s 9th Annual GRAMMY Week® Celebration honoring Rick Rubin at the Village Studios in West Los Angeles, where GC Pro served as Supporting Sponsor —</b></center><br />
WESTLAKE VILLAGE, CA, March 28, 2016 — Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, continues to be a proud supporter of The Recording Academy® Producers & Engineers Wing® and its events. Working closely with the P&E Wing on events both large and small, and as the vendor of choice for many of the P&E Wing’s members, GC Pro has been a loyal sponsor and supporter of the organization for well over a decade.<br />
<br />
Recently, the industry gathered at the P&E Wing’s annual GRAMMY Week® event, held this year at the Village Studios in West Los Angeles. The event kicked off GRAMMY Week by honoring individuals who strive for audio excellence and, as described by Recording Academy President/CEO Neil Portnow who have "championed creative freedom throughout their career.” The event also celebrated the career of GRAMMY®-winning producer Rick Rubin, this year’s recipient of The Recording Academy President's Merit Award. Representatives from a large range of top manufacturers, services and organizations were in attendance, and GC Pro served as a Supporting Sponsor for the evening.<br />
<br />
At the Village event, GC Pro took the exclusive opportunity to display <a href="http://www.guitarcenter.com/Avid/">Avid’s</a> upcoming compact control surface, "<a href="http://www.guitarcenter.com/Avid/Pro-Tools-iPad-Dock.gc">Dock</a>," along with an <a href="http://www.guitarcenter.com/Avid/S3-Pro-Tools-Control-Surface-Studio.gc">Avid S3</a> console, at its booth space. Pairing the S3 with the Dock gives music makers an incredibly powerful editing system in a very small footprint. GC Pro also supported the GRAMMY Awards, which took place the following week, by providing a set of <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=dynaudio+acoustics">Dynaudio</a> AIR 15 reference monitors for use on-site at the Staples Center in the P&E Wing Lounge, located adjacent to the Music Mix Mobile (M3) remote broadcast trucks.<br />
<br />
“GC Pro is a long-time supporter of The Recording Academy and the P&E Wing, because their goals and values align with GC Pro’s,” stated Derek Snyder, GC Pro Manager of Strategic Development. “Dedication to high-quality audio, supplying professionals with the tools they need, and advocating for best practices are just a few of the initiatives that we find to be of tremendous value, and GC Pro proudly continues our long-term relationship with the Wing.”<br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-68999476954861887212016-03-08T14:45:00.002-08:002016-03-08T14:45:49.289-08:00Yamaha Montage Exclusive Preview at GC Pro<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfhBLWo0OnjETCGVaxNl14MgE_ei9Q9TzUyyC3Es4E-eSlS_OgohMwWLYDd7LU8e3okG_eRDwqFgRNwJHbKkT8XgcAPgjhNJXJO7vN4kvsIB3HBOYur2cjr2ecMQKiwQgRWdUl5APnziI/s1600/gcpro_montage_blog0316.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfhBLWo0OnjETCGVaxNl14MgE_ei9Q9TzUyyC3Es4E-eSlS_OgohMwWLYDd7LU8e3okG_eRDwqFgRNwJHbKkT8XgcAPgjhNJXJO7vN4kvsIB3HBOYur2cjr2ecMQKiwQgRWdUl5APnziI/s640/gcpro_montage_blog0316.jpg" /></a></div><br />
Yamaha has a new flagship synthesizer that builds on the legacy of their industry-leading synths like the DX and the Motif... and you can be among the first to check it out in person.<br />
<br />
On Thursday March 31 at Guitar Center Hollywood, we're hosting a special exclusive preview of the new <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=yamaha+montage">Yamaha Montage Synth</a>. It sets the next milestone for synthesizers with sophisticated dynamic control, massive sound creation and streamlined workflow, all combined in a powerful keyboard designed to inspire your creativity. Composers, sound designers, and serious synth geeks alike will not want to miss this free event. Join GC Pro and Yamaha factory expert Blake Angelos for this exclusive first look.<br />
<br />
Three time slots are available, and we request that you RSVP at the appropriate link below to join us.<br />
<br />
<b>Guitar Center Hollywood<br />
7425 Sunset Blvd. <br />
Hollywood, CA 90046<br />
(323) 874-1060<br />
</b><br />
<a href="https://workshops.guitarcenter.com/at-guitar-center-yamaha-montage-exclusive-preview">RSVP NOW: MARCH 31, 11AM</a><br />
<br />
<a href="https://workshops.guitarcenter.com/at-guitar-center-yamaha-montage-exclusive-preview-2">RSVP NOW: MARCH 31, 1PM</a><br />
<br />
<a href="https://workshops.guitarcenter.com/at-guitar-center-yamaha-montage-exclusive-preview-3">RSVP NOW: MARCH 31, 3PM</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-88750594307105455272016-03-02T13:19:00.000-08:002016-03-02T13:19:34.926-08:00New Sound System for Legendary Jazz Club Blues Alley<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0QmrMe8rDeI9CvlYBz4mpkju_I5wc7ve_w5JA78L3U3FcaXa2RTY7XlzaBuk7klkyGtiH1GeBi0qBh_r25wvf2mMoZ1XjMvVxhhnsdZWvNziWMyULN_2av80Lc3axtG8rWufzJuhq-R4/s1600/gcpro_BluesAlley_Front.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="gc pro, live sound, blues alley, installation" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0QmrMe8rDeI9CvlYBz4mpkju_I5wc7ve_w5JA78L3U3FcaXa2RTY7XlzaBuk7klkyGtiH1GeBi0qBh_r25wvf2mMoZ1XjMvVxhhnsdZWvNziWMyULN_2av80Lc3axtG8rWufzJuhq-R4/s640/gcpro_BluesAlley_Front.jpg" title="The entrance of legendary Washington, D.C. venue Blues Alley." /></a><span style="color: #858585; font-size: small;"><br />
<i>The entrance of legendary Washington, D.C. venue Blues Alley.</i></span></div>
<br />
WESTLAKE VILLAGE, CA, March 2, 2016 — Blues Alley is one of the country’s most prestigious jazz clubs. Since 1965 the legendary Washington, D.C. venue has hosted a who’s who of jazz greats including Sarah Vaughan, Sonny Rollins, Tony Bennett, McCoy Tyner and dozens more. For around 360 nights a year, aficionados can hear the greatest stars in jazz in an intimate setting that feels like a large living room. Until recently, however, the venue was using an older sound system that needed an upgrade, which was achieved thanks to <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional</a> (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts. <br />
<br />
Blues Alley was in need of a new soundboard and was referred to Scott Schwartz, GC Pro Account Manager based at the division’s Rockville, MD location. Schwartz impressed them with his knowledge and professionalism, giving several recommendations, and even working with brand reps to allow the club to get hands-on experience in practical application by sourcing sample units to use in the club. So when it was time to upgrade the rest of the system, in preparation for the club's 50th anniversary, a call back to GC Pro and Scott Schwartz was a no-brainer. "Scott understood our needs, recognized our challenges and immediately had a team together, ready to get started,” says the club's Operations Director Kris Ross. Schwartz told Ross "You're a world-renowned venue, and I know we can make your system better." The club agreed and gave GC Pro the contract. <br />
<br />
Schwartz worked hand-in-hand with installation firm Koko Brothers Entertainment, a longtime member of the GC Pro Affiliate Program. This program includes a growing number of award-winning companies and individuals who specialize in key areas of professional audio system design, integration and installation. <br />
<br />
“The overriding consideration was that the system had to sound natural and complementary to the mostly acoustic instruments used in jazz, and to vocalists,” said Schwartz. “Blues Alley needed a system that would enhance the sound of the performers, not impose its own sonic signature over everything.” <br />
<br />
The new audio components include a total of five <a href="http://www.guitarcenter.com/Qsc/">QSC</a> AD-S12 (2-way 12-inch), AD-S8T (2-way 8-inch) surface-mount and AD-S82YM (2-way 12-inch) yoke-mount loudspeakers, powered by QSC PLD4.3 and PLD4.2 four-channel processing amplifiers with built-in DSP. A <a href="http://www.guitarcenter.com/Shure/">Shure</a> ULDX24D/SM58 dual-channel handheld digital wireless microphone system, <a href="http://www.guitarcenter.com/Behringer/">Behringer</a> X32 digital console and <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=whirlwind">Whirlwind</a> MS3210XL 100-foot 32-channel snake complete the main system. In addition, two AD-S82YM speakers are installed in the kitchen area with another AD-S82YM speaker located outside. <br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhazLaUHsaE3DtwcnA7G-0nMm1QqVWoqPoYdalsOJvgU_OQ2l9yOTcmaLTgj05ot1nUnlqFOIMlCKJCRJXyBZUL6onx95xNlV-dLn7RCnqPJON4K-FZY1BjzTYzLMXav6Tk1GwYvrIX8FY/s1600/gcpro_BluesAlley_Stage.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="blues alley, gc pro, guitar center professional, installation, club, live sound" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhazLaUHsaE3DtwcnA7G-0nMm1QqVWoqPoYdalsOJvgU_OQ2l9yOTcmaLTgj05ot1nUnlqFOIMlCKJCRJXyBZUL6onx95xNlV-dLn7RCnqPJON4K-FZY1BjzTYzLMXav6Tk1GwYvrIX8FY/s640/gcpro_BluesAlley_Stage.jpg" title="A view of the stage at legendary Washington, D.C. venue Blues Alley, with one of five QSC AD-S12 (2-way 12-inch) loudspeakers visible – part of the extensive AV upgrade sourced through Guitar Center Professional." /></a><span style="color: #858585; font-size: small;"><br />
<i>A view of the stage at legendary Washington, D.C. venue Blues Alley, with one of five QSC AD-S12 (2-way 12-inch) loudspeakers visible – part of the extensive AV upgrade sourced through Guitar Center Professional.</i></span></div>
<br />
“We had to overcome significant acoustic, architectural and logistical challenges, not the least of which was having to get the system installed in one day over Labor Day weekend!” noted Angelo Kokkinakos, who with his brother Lou owns and operates Koko Brothers. “There’s a narrow ‘alley’ of seating at stage left, and wider, shallower seating at the center and right. The ceiling is very low and there are two columns in the middle of the room that affect the acoustics. We had to configure the system to ensure there was even coverage everywhere even though the seating of room is so non-symmetrical.” <br />
<br />
To this end, representatives from QSC collaborated with GC Pro and Koko Brothers in the design phase of the project. The team determined the AD-S12 speaker would be the best choice to cover the long, narrow ‘alley’ at stage left, while a combination of AD-S8T and AD-S82YM speakers would be ideal for the center and right seating areas. “We were able to turn the potential disadvantage of the two poles into a benefit, as they proved to be good locations for mounting the AD-S82YM yoke-mount speakers,” noted Kokkinakos. <br />
<br />
Integrating the main speakers with the ceiling-mounted subwoofer might have been difficult if not impossible if not for the QSC amplifiers’ built-in DSP. “The amps’ built-in presets made them almost plug-and-play in matching them to the main speakers,” said Kokkinakos. “We had to use some serious DSP to get the subwoofer integrated and EQ’ed with the rest of the system, which in fact took the most time. However, the amps’ extensive speaker management and time-alignment capabilities made it possible.” The amplifiers are configured into various zones, which further enabled each amp to be optimized to each speaker. <br />
<br />
“The sound is dramatically better with the new system,” said Kokkinakos. “The intelligibility coming off the mics is far improved, and visiting front-of-house engineers love it. And even though the speakers are small and sleek, they cover the entire room, and the sound is smooth and even no matter where you’re sitting.” <br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-32681349340184909002016-02-04T09:35:00.000-08:002016-02-04T09:35:24.844-08:00Junkie XL Outlines His Workflow Built with the Help of GC Pro<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4Gjz-RV8LxRWUnXhsTsJ5n30Cov70qR_CF-F1ZcUmqrNI5TstFwFG4Hc7xI2QPmRbvYedHyn8MLoUByeVPTkyOADGcTlTABWyRCfFvOaW-aquPk94HrMxF0pA_cSzXoqAaUUWvB6t6f0/s1600/gcpro_junkiexl_0216.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4Gjz-RV8LxRWUnXhsTsJ5n30Cov70qR_CF-F1ZcUmqrNI5TstFwFG4Hc7xI2QPmRbvYedHyn8MLoUByeVPTkyOADGcTlTABWyRCfFvOaW-aquPk94HrMxF0pA_cSzXoqAaUUWvB6t6f0/s640/gcpro_junkiexl_0216.jpg" /></a><span style="color: #858585; font-size: small;"><br />
<i>Tom Holkenborg, aka Junkie XL.</i></span></div><br />
WESTLAKE VILLAGE, CA, February 3, 2016 — Tom Holkenborg, also known as Junkie XL or JXL, is one of the top film composers working today, and he took a unique route to get there – aided in part by the sourcing power and expertise of Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts. Having achieved worldwide success as electronic artist Junkie XL, licensing music to video games, films and commercials, and topping the charts in 24 countries with his remix of Elvis Presley’s “A Little Less Conversation,” he decided it was time for a change. Twelve years ago, the Dutch multi-instrumentalist, remixer, producer and engineer relocated to Los Angeles to add a “film composer” credit to his name. And the move was attempted somewhat naively, admits Holkenborg. “I came here and said, ‘Let’s score movies!’ I sat in with Harry Gregson-Williams — still one of my favorite film composers — and saw how he worked, how he combines the orchestra with other elements, and how he dealt with meetings with the studios, and I realized that it is not as easy as it looks.” <br />
<br />
So Holkenborg decided to take a back seat, working as an assistant for various composers while also composing music for projects as they came. And more and more came in, and Holkenborg steadily built a reputation as one of the hardest-working and talented composers in Hollywood. By 2015, those 12 years of hard work have more than paid off, with composer credits on several major motion pictures: for example, Run All Night, Mad Max: Fury Road, Black Mass, Kill Your Friends, and Point Break just in 2015 alone. As 2016 gets underway, his music will be heard in Deadpool and Batman v Superman: Dawn of Justice, with more to come as the year progresses. <br />
<br />
The point at which a film composer is brought into a project can vary. “I’m now working on a science fiction movie that comes out in a year or so; I got the script in March 2014. Fury Road I got almost two years ago,” he says. “But then there are movies like 300: Rise of an Empire or Black Mass that come in five weeks ahead. That’s a whole different set of challenges.” If no film has been shot yet, he says, “If you’ve got a script your head takes you to places that are not connected to the images yet. I start to think about the story and what would fit the characters and the movie.” Initially, he says, he would read a script, put it down, and immediately start working. But now, “I tend to take more time to think about it. At a certain point it starts playing in my head, which comes after years of making music. Then I start working.”<br />
<br />
Holkenborg and his family recently moved into a house in L.A.’s San Fernando Valley, converting an entire wing into a series of studios, including his main writing and mixing room, which features two enormous modular synthesizers. “I’m particularly fond of rooms that have a liveliness to them, like this room,” he says. “When I mix here, at first it sounds very cluttered because of the reverb and slapback, but if I can get a mix really tight in this room then it will sound really awesome in a theater.”<br />
<br />
As for a DAW, “I’ve been going between <a href="http://www.guitarcenter.com/Cubase.gc">Cubase</a>, <a href="http://www.guitarcenter.com/Pro-Tools.gc">Pro Tools</a>, and Logic since the beginning of time. For the last three and a half years it has been Cubase. It’s been really wonderful; I’ve been able to build a massive template that runs really smoothly. The Cubase machine is a super-fast PC. Linked to that are six server units running <a href="http://www.guitarcenter.com/Vienna-Instruments/Vienna-Super-Package-Full-Library-Standard-Extended-Software-Download.gc">VSL [Vienna Symphonic Library] Pro</a>. Cubase comes with a ridiculous amount of plug-ins, so I pretty much have everything that’s available.” He continues, “The speakers are very important to me. I’ve had the <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=dynaudio">Dynaudio</a> AIR 25s almost 14 years. They really work for me. I get good mixes out of them, and it’s a pleasure to listen to them for a long period of time.” Holkenborg also has racks of hardware, including a pair of early-1980s <a href="http://www.guitarcenter.com/Yamaha/">Yamaha</a> REV7 reverbs and a <a href="http://www.guitarcenter.com/Korg/">Korg</a> DRV-3000 multi-processor, but notes, “Outboard gear is essentially irrelevant when it comes to working in-the-box. But it’s super important when creating sounds or during recording.”<br />
<br />
GC Pro has been a key partner throughout. Holkenborg notes, “I've known Derek Snyder [currently Director, GC Pro Business Development] at GC Pro for 14 years now. He has always had my back for any technical or gear challenge that I have faced. To have a relationship like that is very important to me. It keeps the creative energy flowing. Whether its guitars, amps, software or hardware, I always rely on his expertise.” <br />
<br />
He has no standard approach to composing: “I love to be as original as I can. I usually end up with a score that is quite left of center.” But composing music for motion pictures is not like making a record, he stresses. “It’s not about the music, it’s about the film. Your prime responsibility is to enhance the film and come up with something that really fits the film.” Once he is confident with his direction and has some music recorded, Holkenborg sends what he calls his sketchbook to the film director. “As a music product it’s finished, but it’s a sketchbook in the sense that I want to show my ideas to the director. We’ll use that as a template. I’ll ask, do you recognize your movie in this? It’s not even to picture. We start a discussion. I’ll take chunks of the music and rework it to a scene and see the director’s response. It’s teamwork. There are people who think that the composer can determine what’s going to happen in a film score. That’s not true — the director steers the ship.” <br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-69330170758091172892016-01-27T15:21:00.000-08:002016-01-27T15:21:17.218-08:00Glen Glenn Is Reborn as Deluxe with the Help of GC Pro<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizTs6fzeYd92FLbxp_oVXZoCwRZXChv8nHSs71E5pTdW8vOdumc2XfxQVlztIGnV93ajcZ_vqBLtGgaRReWszbCWMxHDSB4wbMgLBufi0EosZVJJSeJPVFeCF2Y-YtG0ULtr9h7u9HGgw/s1600/gcpro_blog_deluxe.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="A theatrical mix stage at the Glen Glenn Sound facility, the center of audio post-production operations for Deluxe." border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEizTs6fzeYd92FLbxp_oVXZoCwRZXChv8nHSs71E5pTdW8vOdumc2XfxQVlztIGnV93ajcZ_vqBLtGgaRReWszbCWMxHDSB4wbMgLBufi0EosZVJJSeJPVFeCF2Y-YtG0ULtr9h7u9HGgw/s640/gcpro_blog_deluxe.jpg" title="A theatrical mix stage at the Glen Glenn Sound facility, the center of audio post-production operations for Deluxe." /></a><span style="color: #858585; font-size: small;"><br />
<i>A theatrical mix stage at the Glen Glenn Sound facility, the center of audio post-production operations for Deluxe.</i></span></div><br />
WESTLAKE VILLAGE, CA, January 27, 2016 — There was a time when the name Glen Glenn Sound was at the top of a very short list of sound-for-picture facilities. Founded by film and television audio pioneer Glen R. Glenn, a Canadian electrical engineer who migrated to Los Angeles in 1931, Glen Glenn Sound was established in 1937 and quickly became the go-to supplier for post-production sound services for films and later for the then-new medium of television. The company, which grew to 14 studios at three locations and became the largest independent audio post-production company in the world, was involved in the audio post for over 20,000 theatrical films and television shows, until it was acquired by an equally iconic brand in the sound-for-picture business, Todd-AO, in 1986. <br />
<br />
Fast forward to today, when <a href="http://www.bydeluxe.com/">Deluxe</a> — yet another truly iconic name in media, founded as a film lab that grew into an innovative creative services and delivery solutions provider, and which celebrates its 100th anniversary this year — revitalized the Glen Glenn Sound building on Seward Street in Hollywood, part of a restructuring of the media giant’s content development facilities. The Glen Glenn Sound name will remain on the side of the building, built in 1981, a reminder of its historic legacy, but inside, Deluxe Audio Seward, as the facility is now known, will be at the cutting edge of modern audio post-production technology and workflow. This transition was accomplished thanks to products, service and support from <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts.<br />
<br />
As much as half of the building’s 40,000 square feet are taken up with five theatrical mix stages, with three functioning as Dolby Atmos and DTS-X immersive rooms. Stage 5, formally an ADR-only stage, was converted to a hybrid mix/ADR room that functions as a premier TV mixing stage. Stage 7 is unique in that it can transition between home and theatrical immersive formats, giving valuable real world translation experiences for the content creators. <br />
<br />
“When you see the name on the side of the building, you’re immediately reminded of the immense history that comes with this place, which is that it’s one of the few large buildings in the world ever purpose-built from the ground up specifically for audio,” observes Doug Higgins, Director of Audio Operations for Deluxe. “Once you step inside, it doesn’t feel like you’re in a thirty-something-year-old building. The technology is cutting-edge.” <br />
<br />
A significant amount of the equipment was sourced and supplied through the Los Angeles office of GC Pro. Deluxe Seward took delivery of a massive amount of systems, platforms, and products from brands including <a href="http://www.guitarcenter.com/Avid/">Avid</a>, <a href="http://www.guitarcenter.com/JBL/">JBL</a>, <a href="http://www.guitarcenter.com/Crown/">Crown</a>, <a href="http://www.guitarcenter.com/Focusrite/">Focusrite</a> RedNet, Evertz, <a href="http://www.guitarcenter.com/Waves/">Waves</a>, <a href="http://www.guitarcenter.com/iZotope/">Izotope</a>, Audioease, Neyrinck and Panasonic. “Working with the team at GC Pro was fantastic,” says Higgins. “They gave us the attention we needed to get through an aggressive transition period.”<br />
<br />
Equipment and technology decisions were made based on which ones could not only give the facility the ability to match a wide range of client needs but do so at a level without compromise — part of Deluxe’s strategy is to be one stop solution for its clients — and keep efficiency high, but also adapt to changes in workflow, technology, and the industry environment around them going forward. <br />
<br />
Several processes were implemented to achieve all of this. For instance, audio signal flow around the facility is a hybrid of MADI, Dante, and BLU-based digital audio networking. All of the facility’s mix stages are utilizing MADI I/O to help efficiently deal with immersive audio, such as Dolby Atmos and DTS-X. From MADI, the signal then is sent to the Focusrite RedNet 6 box for conversion to Dante. From there, audio as networked data is distributed to Dante-enabled BSS BLU-806 BLU-Net processor that communicates via BLU Link to the Crown amplifiers — where all of the D/A conversions take place — for the audio monitoring chain. <br />
<br />
That signal flow configuration will take on even more importance for monitoring as the number of film-sound speaker formats continues to expand, with the now-conventional 5.1 and 7.1 being joined by Dolby Atmos and DTS-X immersive format with up to 64 discrete speakers in a room. Stage 1 currently supports the Cinema Giant Screen (CGS) format, whose images are more than 65 feet wide and 35 feet tall. <br />
<br />
“We have significant needs for audio signal-distribution throughout the building, and much of it is literally running across ethernet and coaxial cables,” Higgins notes. “We can change formats, configurations, and destinations very quickly.” <br />
<br />
In addition, a KVM (keyboard, video, mouse) system from IHSE is implemented throughout the facility, allowing very flexible and efficient workstation management across the mix stages so that authorized users can remotely and securely connect to any workstation, providing a huge boost to workflow efficiency, Higgins says. “This is what makes the facility dynamic,” he explains. “A multi-workstation project can be moved from room to room with very little setup time. In addition, our 10 gigabyte fiber ring to our other Deluxe worldwide facilities truly helps meet our customer’s needs.” <br />
<br />
In some cases, the market helps make technology decisions. Higgins cites the ubiquity of JBL speakers in cinemas globally for Deluxe Seward’s choice of that brand for most of its cinema monitoring, including the JBL High Powered Screen Array Cinema system. “We wanted to have high quality audio monitoring with very strong translation into the real world,” he says. <br />
<br />
In 2015, most of the Deluxe audio group in Los Angeles moved into Seward, which includes Chace Audio in Burbank, best known for their proprietary restoration processes. “Having our Los Angeles audio groups finally come together into one building gives us a tremendous amount of talent, resources, flexibility, and efficiencies in one location. While we have embraced an all digital workflow, we still provide servicing for over 85 legacy audio formats, which allows us to provide many end-to-end services to customers.” says Higgins.<br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-60659810992468971122016-01-26T19:57:00.000-08:002016-01-26T20:13:51.091-08:00TEC Award Winners & GC Pro's Unofficial Runners-Up<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4-qp-DJcPp7QjuhGhaYC5GseMwjBI9aDOWcxU08w3lSM-M7-EmMEEk5Rl8exNgXE3Q7wnXlsrf-oPiqzcq7Vd2gkMqpj1zWYPQF7EX94Yfb86Z_V4rN-C0QUFGU7mwVE5-zx8TOm1Xfc/s1600/gcpro_tec_hdr.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4-qp-DJcPp7QjuhGhaYC5GseMwjBI9aDOWcxU08w3lSM-M7-EmMEEk5Rl8exNgXE3Q7wnXlsrf-oPiqzcq7Vd2gkMqpj1zWYPQF7EX94Yfb86Z_V4rN-C0QUFGU7mwVE5-zx8TOm1Xfc/s640/gcpro_tec_hdr.jpg" /></a></div><br />
<i>Another NAMM Show is behind us, and while we could complain about our sore feet after walking 27 miles of aisles over the past four days, instead we’d like to tip our hat to winners and nominees from the recent TEC Awards, held during NAMM to recognize the technical and creative achievements in our industry. We’re also including our own picks for runners-up in each category, in a completely unauthorized and unofficial way, because we’re like that.<br />
<br />
You can get more detailed information on any TEC Award-worthy product listed below by contacting <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional</a> at <b>877-687-5404</b>.</i><br />
<br />
<b>AMPLIFICATION HARDWARE - STUDIO & SOUND REINFORCEMENT<br />
Antelope Audio: Satori Monitoring Controller</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPtylELqd6OcPyzwd_A3-1HYTPRbCyt2K1tAO9rHw9OioLB_8OZOAo0s0FyhiXCz97ZHwLT-FmwIwYLF_Tp08c_mkwRtXC_bFm40O_KNb07s53QrvWXLSnEz75olpJets5l8y0jDzSyrg/s1600/gcpro_antelope_satori.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Antelope Audio: Satori Monitoring Controller" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPtylELqd6OcPyzwd_A3-1HYTPRbCyt2K1tAO9rHw9OioLB_8OZOAo0s0FyhiXCz97ZHwLT-FmwIwYLF_Tp08c_mkwRtXC_bFm40O_KNb07s53QrvWXLSnEz75olpJets5l8y0jDzSyrg/s640/gcpro_antelope_satori.jpg" title="Antelope Audio: Satori Monitoring Controller" /></a></div><br />
The winner in the amplification category is a worthy one. <a href="http://www.guitarcenter.com/Antelope-Audio/Satori-Hi-End-Monitoring-Controller.gc">Satori</a> is a true analog monitoring and summing system that is one of the best ever made. Great for both commercial and project studios, Satori has carefully-designed analog circuits and fast, transparent relay attenuators to ensure the audio integrity throughout the whole signal path. Everything about the Satori, from its gold-plated relays and precise resistors to its features that include four independent headphone amps, analog summing functionality, and eight stereo inputs and four stereo outputs in a 1U rack space should tell you that this is worth our attention. <br />
<br />
<i>GC Pro’s Runner-Up:</i> <a href="http://www.guitarcenter.com/QSC-All-GX-Series-Amplifiers.gc">QSC’s GXD Series</a>, power amps that are ideal for portable sound reinforcement applications and installations with demanding DSP requirements and flexibility at a cost effective price.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8sNbgbBCNJDOh11VvDMko24IE4_8lVu1SrEVylOt1YZJqe9uhwjlXFMpKNhl9Koh9qelcM-jdN6SZS2L-QnEniyXJZpGgeaYuWg1Bbnvd_O7wVWsZO_-RwB4B4h_ZDAdPvPRXmQyeg5Y/s1600/gcpro_qsc_gxd.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="QSC’s GXD Series" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8sNbgbBCNJDOh11VvDMko24IE4_8lVu1SrEVylOt1YZJqe9uhwjlXFMpKNhl9Koh9qelcM-jdN6SZS2L-QnEniyXJZpGgeaYuWg1Bbnvd_O7wVWsZO_-RwB4B4h_ZDAdPvPRXmQyeg5Y/s640/gcpro_qsc_gxd.jpg" title="QSC’s GXD Series" /></a></div><br />
<b>ANCILLARY EQUIPMENT<br />
Rupert Neve Designs: RNDI Active Transformer Direct Interface</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghilpYrgxi7F_fWBPEzk4b7TZRMYgm_9hfxeK6UlLnXnJLrLjTm-6x1hoe00Ss_nXy5S3L14iD4KtDXQC-VqcmEWW2vB3kXbjFQNmYGDYUfTPKyARSSjBQ9V5Ms6tTWG_Or5206JHTdms/s1600/gcpro_rnd_rndi.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Rupert Neve Designs: RNDI Active Transformer Direct Interface" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghilpYrgxi7F_fWBPEzk4b7TZRMYgm_9hfxeK6UlLnXnJLrLjTm-6x1hoe00Ss_nXy5S3L14iD4KtDXQC-VqcmEWW2vB3kXbjFQNmYGDYUfTPKyARSSjBQ9V5Ms6tTWG_Or5206JHTdms/s640/gcpro_rnd_rndi.jpg" title="Rupert Neve Designs: RNDI Active Transformer Direct Interface" /></a></div><br />
It always seems like “Ancillary Equipment” is a catch-all category for audio products that can’t be wedged into other definitions (because that’s pretty much what it is). But in this case, the winner is something that will be valuable in any studio or live sound environment. The RNDI is a direct box that goes above and beyond the norm with custom <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=rupert+neve+designs">Rupert Neve</a>-designed transformers and class-A biased, discrete FET amplifiers. It delivers a powerful and vibrant direct sound capable of reproducing the full harmonic depth of basses, guitars, acoustic instruments, and professional line level sources. <br />
<br />
<i>GC Pro’s Runner-Up:</i> <a href="http://www.guitarcenter.com/Radial-Engineering/">Radial Engineering</a> JDX-48 Reactor Guitar Amp Direct Box. We love the wide range of utility products made by Radial, and the JDX-48 is definitely one of them. It captures the sound of both the head and the cabinet of an amp, and works equally well on electric guitar and bass with 100% discrete class-A circuitry.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmMyUQwBoCGg7d55iDydoObn21AQnpFrvv2hwelsQE330X-tWkD927nfA7ErgJfowX-EMzYVxbrgkBa0q0Wc2ZYIBpi-N6jqNUFK1dR2hHWVxLV9BdgdNQ6rsnNGDKron78qc-t8AyMLQ/s1600/gcpro_radial_jdx.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Radial Engineering JDX-48 Reactor Guitar Amp Direct Box" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmMyUQwBoCGg7d55iDydoObn21AQnpFrvv2hwelsQE330X-tWkD927nfA7ErgJfowX-EMzYVxbrgkBa0q0Wc2ZYIBpi-N6jqNUFK1dR2hHWVxLV9BdgdNQ6rsnNGDKron78qc-t8AyMLQ/s640/gcpro_radial_jdx.jpg" title="Radial Engineering JDX-48 Reactor Guitar Amp Direct Box" /></a></div><br />
<b>COMPUTER AUDIO HARDWARE<br />
Universal Audio: Apollo 8p Thunderbolt 2 Audio Interface</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwBRojUj1BiHCoGVlgV20wKM7e5uWbHihtm_8QwqoPpRWJxHvC-LjQCGo0kJ4LLblONnWxyj1ADhEidbblAvljb6Ikn0FGT9zbPspLhYKwpPFaGxAYoIDi6ub_HAUD1StmCbslv1B3kNg/s1600/gcpro_ua_apollo8p.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Universal Audio: Apollo 8p Thunderbolt 2 Audio Interface" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwBRojUj1BiHCoGVlgV20wKM7e5uWbHihtm_8QwqoPpRWJxHvC-LjQCGo0kJ4LLblONnWxyj1ADhEidbblAvljb6Ikn0FGT9zbPspLhYKwpPFaGxAYoIDi6ub_HAUD1StmCbslv1B3kNg/s640/gcpro_ua_apollo8p.jpg" title="Universal Audio: Apollo 8p Thunderbolt 2 Audio Interface" /></a></div><br />
Thousands of GC Pro customers already are aware of the power of Universal Audio’s Apollo line of audio interfaces. Since their introduction, this product series has continued to get even better, and the TEC Award-winning <a href="http://www.guitarcenter.com/Universal-Audio/Apollo-8p-Thunderbolt-Audio-Interface-with-Quad-Processing.gc">Apollo 8p</a> is one of the best ever made. It delivers a 16 x 20 Thunderbolt 2 interface featuring eight onboard mic preamps, making it perfect for mobile rigs and tracking full bands. Apollo 8p also features powerful UAD-2 QUAD Core processing, letting you run UAD Powered Plug-Ins in real time. <br />
<br />
<i>GC Pro’s Runner-Up:</i> There were so many great products nominated in this category, like Waves DiGiGrid iOS, <a href="http://www.guitarcenter.com/Apogee/">Apogee’s</a> Ensemble Thunderbolt, and <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=dangerous+music">Dangerous Music’s</a> Convert Series, that you almost couldn’t go wrong no matter what you choose. We’re giving the unofficial runner-up award to Focusrite for the <a href="http://www.guitarcenter.com/Focusrite/Clarett-8Pre-Thunderbolt-Audio-Interface.gc">Clarett 8Pre</a>, a box that is renowned for excellent sound with up to 119dB dynamic range, superbly low noise, precision 24/192 conversion and eight specially-designed mic preamps.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSMo_lMuzB03aYluDxLt7A_Ih1YrNYeiJwbLNw0tSXRpdYqLpLpoRQiBoDv1gEXbjK3CNN6w2fFUFrsClLsph25ECLq8mFWZL87_h24rdJ7Lajlykz9Bl31Pcg0EK046M3xrNmsvYQgKE/s1600/gcpro_focusrite_clarett-8Pre.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Focusrite Clarett 8Pre" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSMo_lMuzB03aYluDxLt7A_Ih1YrNYeiJwbLNw0tSXRpdYqLpLpoRQiBoDv1gEXbjK3CNN6w2fFUFrsClLsph25ECLq8mFWZL87_h24rdJ7Lajlykz9Bl31Pcg0EK046M3xrNmsvYQgKE/s640/gcpro_focusrite_clarett-8Pre.jpg" title="Focusrite Clarett 8Pre" /></a></div><br />
<b>HEADPHONE / EARPIECE TECHNOLOGY<br />
Audio-Technica: ATH-R70x Pro</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ0aOXHxU8zINXXh-IUhk7dps1bjfX1YK4a45FFEq4HC11LL-vGlK98bOoy4azvTJj4YOKr0ytPfpt6Vp0TdU33NE4XEkUPVhqLyw5z3eP6PkYW9pZ0gdbZ-ZqdAnHyd1-JPsa2ZWoDKg/s1600/gcpro_senn_r70x.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Audio-Technica: ATH-R70x Pro" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ0aOXHxU8zINXXh-IUhk7dps1bjfX1YK4a45FFEq4HC11LL-vGlK98bOoy4azvTJj4YOKr0ytPfpt6Vp0TdU33NE4XEkUPVhqLyw5z3eP6PkYW9pZ0gdbZ-ZqdAnHyd1-JPsa2ZWoDKg/s640/gcpro_senn_r70x.jpg" title="Audio-Technica: ATH-R70x Pro" /></a></div><br />
When we found out that <a href="http://www.guitarcenter.com/Audio-Technica/">Audio-Technica</a> was creating their first pair of open-back reference professional headphones, we wondered, “What took you so long?” And then we listened and understood. They are the new flagship for A-T’s lineup of professional studio headphones, and they feature specially designed drivers and acoustically transparent housings fashioned from aluminum honeycomb mesh, and provide even greater comfort during the prolonged use often required in professional settings. <br />
<br />
<i>GC Pro’s Runner-Up:</i> <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=shure+psm">Shure’s PSM 300</a> is an excellent choice in personal monitoring for musicians, houses of worship, and other live sound situations where a powerful but affordable system is required.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpzuH0FtJzDkNfmTMrjbaOtkAc-bF7nfnmNrttyjsXfcU9QJ3gKMxL7pryz23Ok498XuMg19246CthzJhapZ4mmnFgMjNTdsSPDzXcWjXKcjhsYnpBfJe8aGbW-lBEb0WT9hk0EYkbTqA/s1600/gcpro_shure_pm300.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Shure’s PSM 300" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpzuH0FtJzDkNfmTMrjbaOtkAc-bF7nfnmNrttyjsXfcU9QJ3gKMxL7pryz23Ok498XuMg19246CthzJhapZ4mmnFgMjNTdsSPDzXcWjXKcjhsYnpBfJe8aGbW-lBEb0WT9hk0EYkbTqA/s640/gcpro_shure_pm300.jpg" title="Shure’s PSM 300" /></a></div><br />
<b>MICROPHONE PREAMPLIFIERS<br />
Manley Labs: Manley FORCE</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdn7UY8_qbhn2CLGd3AdQE-2w73ItZrvPPCksapMKk3ZSA3vQrUbrKC88sZjApgOqb0JJM3V1y4y_YV-z4iaWMCAY91NqhCo0N6Fkp6L7Jb0y_6SR9-v6bUzOYiXPklojkhdWRrcUe7m4/s1600/gcpro_manley_force.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Manley Labs: Manley FORCE" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdn7UY8_qbhn2CLGd3AdQE-2w73ItZrvPPCksapMKk3ZSA3vQrUbrKC88sZjApgOqb0JJM3V1y4y_YV-z4iaWMCAY91NqhCo0N6Fkp6L7Jb0y_6SR9-v6bUzOYiXPklojkhdWRrcUe7m4/s640/gcpro_manley_force.jpg" title="Manley Labs: Manley FORCE" /></a></div><br />
Mic preamps are extraordinarily difficult to judge... what sounds perfect for one source might not be right at all for another, which is why the best studios and production facilities in the world often have a multitude of preamps to choose from. We certainly can’t argue against this year’s TEC Award winner; EveAnna Manley and her company make fantastic preamps, and <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=manley">Manley</a> FORCE is a meticulously hand-crafted box that offers four channels of vacuum tube microphone preamplifiers, housed in an exquisitely gorgeous chassis.<br />
<br />
<i>GC Pro’s Runner-Up:</i> Once again, it’s hard to say that any of the 2016 TEC nominees in this category wouldn’t serve as excellent preamps, from the AMS Neve 1073DPX to the <a href="http://www.guitarcenter.com/Focusrite/">Focusrite</a> RedNet MP8R and the rest. However, our unofficial runner-up is the <a href="http://www.guitarcenter.com/search?Ntt=chandler&N=17500">Chandler Limited</a> REDD.47. Decisively old-school in design, it’s a recreation of the original tube line amplifiers used in Abbey Road Studios’ heralded EMI REDD.51 recording consoles circa 1959-1968, with an unmistakably punchy, aggressive character that you associate with Beatles tracks recorded in the mid-60s.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR1n7CORg_1ghYvueUYukxfnBpoEuvdDmNkRU5SCtU85FV2Vp-F71FZHKKhX_pBA-tK_QjRDJGgRbsopdjiRUmDcN4KCHoZSINc8SOClSYqyU5CsROeBcyeAoeCp-xBEo5DlMVjFNj0Sw/s1600/gcpro_chandler_redd47.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Chandler Limited REDD.47" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgR1n7CORg_1ghYvueUYukxfnBpoEuvdDmNkRU5SCtU85FV2Vp-F71FZHKKhX_pBA-tK_QjRDJGgRbsopdjiRUmDcN4KCHoZSINc8SOClSYqyU5CsROeBcyeAoeCp-xBEo5DlMVjFNj0Sw/s640/gcpro_chandler_redd47.jpg" title="Chandler Limited REDD.47" /></a></div><br />
<b>MICROPHONES – RECORDING<br />
Neumann: U47 FET</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRIL23-hft2VNjk2AHe2n-TKArd6MCHeaRVwFJxN2dOr-B0c7Bves9ZPN2MA3VCY-wfmy2cOZkaseQCNVIZhi9nXR-USrou8nUdvPlZMzH-tiPb7U8QTiPTmomZRH-aorZkLNprf9HVWE/s1600/gcpro_neumann_u47fet.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Neumann U47 FET" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRIL23-hft2VNjk2AHe2n-TKArd6MCHeaRVwFJxN2dOr-B0c7Bves9ZPN2MA3VCY-wfmy2cOZkaseQCNVIZhi9nXR-USrou8nUdvPlZMzH-tiPb7U8QTiPTmomZRH-aorZkLNprf9HVWE/s640/gcpro_neumann_u47fet.jpg" title="Neumann U47 FET" /></a></div><br />
It can’t be a surprise to anyone that this recreation of a coveted mic is a winner out of the gate, and voters for the TEC Awards this year apparently agreed. This <a href="http://www.guitarcenter.com/Neumann/U-47-FET-Collectors-Edition-Microphone.gc">collector’s edition of the famous Neumann U47 fet</a> is based on the original mic’s production documents and schematics. This world-class condenser cardioid microphone, available via GC Pro, offers a wide dynamic range, a switchable low-cut filter, and switchable attenuation.<br />
<br />
<i>GC Pro’s Runner-Up:</i> So... hard... to... choose! Microphones are one area where studios of all sizes should have a variety to accommodate the wildly different vocal and instrumental sources that they may encounter, so there’s rarely a right or wrong answer at this level. The <a href="http://www.guitarcenter.com/Audio-Technica/AT5045-Condenser-Microphone.gc">Audio-Technica AT5045</a> is an outstanding side-address mic with a huge diaphragm surface area. The <a href="http://www.guitarcenter.com/Blue/Hummingbird-Condenser-Mic-with-Pivoting-Head.gc">Blue Microphones Hummingbird</a> is a fantastic small-diaphragm mic that’s both innovative (with a 180-degree rotating head) and super affordable. But we’re going to give our prize to <a href="http://www.guitarcenter.com/Royer/R-122-MKII-Active-Ribbon-Microphone.gc">Royer Labs’ R-122 MKll Active Ribbon Microphone</a>. Sure, it may just be an update to the original R-122, but this industry-standard ribbon mic now adds a switchable -15 dB pad and a switchable bass-cut filter, making it even more flexible for more sound sources.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbI44653Lh2IVwOQkPiKISOVOhDrC0LFnkZFY8-GfkQgZrCQ0Nh3xFQKebWUgTCMSFpzryPskWIU83rMwmOG9VMDiX2Q7Ki-TiQLIpd9XLpeac2gQxoGxZBFRDf_dURos0L1AoT2MnfvY/s1600/gcpro_royer_r122mk2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Royer Labs R-122 MKll Active Ribbon Microphone" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbI44653Lh2IVwOQkPiKISOVOhDrC0LFnkZFY8-GfkQgZrCQ0Nh3xFQKebWUgTCMSFpzryPskWIU83rMwmOG9VMDiX2Q7Ki-TiQLIpd9XLpeac2gQxoGxZBFRDf_dURos0L1AoT2MnfvY/s640/gcpro_royer_r122mk2.jpg" title="Royer Labs R-122 MKll Active Ribbon Microphone" /></a></div><br />
<b>MICROPHONES – SOUND REINFORCEMENT<br />
Shure: 5575LE Unidyne 75th Anniversary Vocal Microphone</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfOez21eSpIp98vvn8h9P5fh09Y1Z39UDdnGV6G0rJgsjp0sX3YrAi7yF5S7bWIS7GPJF6DLoRZ4Mw3iST0BLmG052lNvogbaoUFGnUd-PqWK_tKFmRZNYMzwijVjaYeZ5DlsUpsMmacM/s1600/gcpro_shure_5575.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Shure: 5575LE Unidyne 75th Anniversary Vocal Microphone" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfOez21eSpIp98vvn8h9P5fh09Y1Z39UDdnGV6G0rJgsjp0sX3YrAi7yF5S7bWIS7GPJF6DLoRZ4Mw3iST0BLmG052lNvogbaoUFGnUd-PqWK_tKFmRZNYMzwijVjaYeZ5DlsUpsMmacM/s640/gcpro_shure_5575.jpg" title="Shure: 5575LE Unidyne 75th Anniversary Vocal Microphone" /></a></div><br />
Talk about a classic! The <a href="http://www.guitarcenter.com/Shure/75th-Anniversary-Limited-Edition-Iconic-Unidyne-55-Vocal-Microphone.gc">Shure 5575LE</a> is a limited-edition mic that you probably associate from its days starting 75 years ago on the desks of announcers and talk shows. Designed specifically for vocal and speech miking, we’re pretty sure that its combination of vibe-filled sound and great design is what captured the votes for this year’s TEC Award.<br />
<br />
<i>GC Pro’s Runner-Up:</i> There are many great mics to choose from in a category that can span from hand-held mics for bands up to the podium mics that will spread the word to thousands at a large house of worship. Our pick is the <a href="http://www.guitarcenter.com/Earthworks/FlexMic-FM500.gc">Earthworks High-Definition 40kHz FlexMic</a>, which is a series of some of the finest high-definition podium microphones ever made. Available in multiple lengths and both cardioid and hypercardioid patterns, these mics will handle up to an astonishing 145dB SPL with high rejection of sounds to the rear of the microphone, and incredible gain before feedback.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlgvqUlG_g2Sworjg8stoilMbAHjFffHIwtP3gRd5oJcOHiAMFQKDIZPyiRsra9yGY39XyLij0PScimZy1ZG49ek6ZldGU0lKcW_CXJcHeqKL1ibL9Ij84a9KyHf9AtcP6gbNp4HSx5fY/s1600/gcpro_earthworks_hd.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Earthworks High-Definition 40kHz FlexMic" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjlgvqUlG_g2Sworjg8stoilMbAHjFffHIwtP3gRd5oJcOHiAMFQKDIZPyiRsra9yGY39XyLij0PScimZy1ZG49ek6ZldGU0lKcW_CXJcHeqKL1ibL9Ij84a9KyHf9AtcP6gbNp4HSx5fY/s640/gcpro_earthworks_hd.jpg" title="Earthworks High-Definition 40kHz FlexMic" /></a></div><br />
<b>MUSICAL INSTRUMENT AMPLIFICATION & EFFECTS<br />
Eventide: H9 MAX</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBWqZO1N0MHvX7Elk5RWQj2M8JjclEDgGZS0C6YMfX4faqvJXt3lv0AzexkWY62zFLm-teUpCyIuM9EJlhFrKUQEVil-nUNDiCDl28VtNea2vEKrHozYOqMjjF51o6cigReXmTQ_FWkzk/s1600/gcpro_eventide_h9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Eventide: H9 MAX" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBWqZO1N0MHvX7Elk5RWQj2M8JjclEDgGZS0C6YMfX4faqvJXt3lv0AzexkWY62zFLm-teUpCyIuM9EJlhFrKUQEVil-nUNDiCDl28VtNea2vEKrHozYOqMjjF51o6cigReXmTQ_FWkzk/s640/gcpro_eventide_h9.jpg" title="Eventide: H9 MAX" /></a></div><br />
Okay, this may look like a typical small stompbox at first glance, but it’s actually like some crazy effects device from the future. The <a href="http://www.guitarcenter.com/Eventide/H9-MAX-Stereo-Delay-Guitar-Effects-Pedal.gc">H9 Max</a> includes tons of algorithms from Eventide’s acclaimed effects from over their long history, including Time, Mod, Pitch, and Space, and even includes all future algorithms created for the platform at no additional charge.<br />
<br />
<i>GC Pro’s Runner-Up:</i> Two of Moog Music’s great stompboxes in their “Minifooger” range, the <a href="http://www.guitarcenter.com/Moog/Minifooger-Flange-Guitar-Effects-Pedal.gc">MF Flange</a> and <a href="http://www.guitarcenter.com/Moog/Minifooger-Chorus-Guitar-Effects-Pedal.gc">MF Chorus</a>, both got well-deserved nominations. But our choice is the <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=grace+design">Grace Design</a> FELiX Studio Quality Instrument Preamp/EQ/DI, a two-channel design that blends acoustic instrument and mic preamp for working musicians, engineers, sound companies or venues looking for the highest quality solution for amplifying stringed instruments. With more and more venues looking for quality of sound over quantity, FELiX brings open, musical and nuanced preamplification to any performance situation.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiIdte4TYvWEo3T1IFsh9OhfSoMGZnUy3DrO9EjxzwrQpUqrnZaxmc9Ph8fJ6Umy9FcKDyKeXk8mwAqDv840ElLSHlFZY7rI6mXCQCFN8QrO_GC1kcxuXXLgTnWvycvvBJWhrXrDFYYbw/s1600/gcpro_grace_felix.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Grace Design FELiX Studio Quality Instrument Preamp/EQ/DI" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiIdte4TYvWEo3T1IFsh9OhfSoMGZnUy3DrO9EjxzwrQpUqrnZaxmc9Ph8fJ6Umy9FcKDyKeXk8mwAqDv840ElLSHlFZY7rI6mXCQCFN8QrO_GC1kcxuXXLgTnWvycvvBJWhrXrDFYYbw/s640/gcpro_grace_felix.jpg" title="Grace Design FELiX Studio Quality Instrument Preamp/EQ/DI" /></a></div><br />
<b>MUSICAL INSTRUMENT HARDWARE<br />
Moog Music: Modular Recreation</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYkO1vQEj42QPTeuBo3SKeFmQSxrabb0B_V7R6PbGsXt39kD3CFNLYjFovHO6hnarvaQNVDeZMVy5pwI4arFBlbE7d1PTWTBeSUokqX103AaRRt_-1B-IYtNoVXiGx_KtSvTrszxSqdvA/s1600/gcpro_moog_sys55.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Moog Music: Modular Recreation" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjYkO1vQEj42QPTeuBo3SKeFmQSxrabb0B_V7R6PbGsXt39kD3CFNLYjFovHO6hnarvaQNVDeZMVy5pwI4arFBlbE7d1PTWTBeSUokqX103AaRRt_-1B-IYtNoVXiGx_KtSvTrszxSqdvA/s640/gcpro_moog_sys55.jpg" title="Moog Music: Modular Recreation" /></a></div><br />
Moog stunned the synthesizer world last year by releasing three incredible recreations of their classic modular analog synthesizers with the <a href="http://www.guitarcenter.com/Moog/Modular-System-55-Limited-Edition-Legacy-Analog-Synth.gc">System 55</a>, the <a href="http://www.guitarcenter.com/Moog/Modular-System-35-Limited-Edition-Legacy-Analog-Synth.gc">System 35</a>, and the <a href="http://www.guitarcenter.com/Moog/Modular-System-15-Limited-Edition-Legacy-Analog-Synth.gc">Model 15</a>. It’s no surprise that this limited-run return to the original world standard in music synthesis captured the fancy of TEC Award voters and GC Pro customers alike.<br />
<br />
<i>GC Pro’s Runner-Up:</i> <a href="http://www.guitarcenter.com/Roger-Linn-Design/LinnStrument-Midi-Controller.gc">Roger Linn Design’s LinnStrument</a> is an incredibly innovative 200-pad MIDI controller that captures three dimensions of each finger’s movement for subtle and precise control of note volume, pitch and timbre, polyphonically. It is about as mind-blowing as any kind of instrument controller we’ve ever seen, and opens the door to entirely new areas of creative expression. We love it.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijwqQbfAKZ4iDYNntzbNWXdBsSPmd9eXNlXxJ_h_3-7maniuVv3RGh9r5hDd_0TOkLAYC69sWwJpAPoZzMZhRyZKhN2WxsaFHqpPbU406UfLmDiJXubupHvZMxkuk1T_A5g5NIo4uqUWU/s1600/gcpro_linn_linnstrument.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Roger Linn Design’s LinnStrument" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijwqQbfAKZ4iDYNntzbNWXdBsSPmd9eXNlXxJ_h_3-7maniuVv3RGh9r5hDd_0TOkLAYC69sWwJpAPoZzMZhRyZKhN2WxsaFHqpPbU406UfLmDiJXubupHvZMxkuk1T_A5g5NIo4uqUWU/s640/gcpro_linn_linnstrument.jpg" title="Roger Linn Design’s LinnStrument" /></a></div><br />
<b>MUSICAL INSTRUMENT SOFTWARE<br />
iZotope: Iris 2</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9V_4OYMja0KuVASm4mFoFmZ7RtdqrMSzmKSznSIaW1Ptiu6jg8XPUOwUBtTcx5FhHnJKFfRrMQ7joer5AbCWDDNofZIVDe8sYIKIj1Kf3f2wNL_R1h-hPSrh4b1lr_ZFjMkxBKRpdpWo/s1600/gcpro_izotope_iris2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="iZotope: Iris 2" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9V_4OYMja0KuVASm4mFoFmZ7RtdqrMSzmKSznSIaW1Ptiu6jg8XPUOwUBtTcx5FhHnJKFfRrMQ7joer5AbCWDDNofZIVDe8sYIKIj1Kf3f2wNL_R1h-hPSrh4b1lr_ZFjMkxBKRpdpWo/s640/gcpro_izotope_iris2.jpg" title="iZotope: Iris 2" /></a></div><br />
Who said that a great software synth has to be exorbitantly expensive? <a href="http://www.guitarcenter.com/iZotope/Iris-2-Spectral-Selection-Synth-Software-Download.gc">iZotope’s Iris 2</a> lets you create sounds that have never been heard before and to discover sounds you've never heard. An inspiring sample-based synthesizer, Iris 2 is immediately playable, combining the power of a sampler, the flexibility of a modular synth, and the fun of spectral filtering.<br />
<br />
<i>GC Pro’s Runner-Up:</i> <a href="http://www.guitarcenter.com/Spectrasonics/Omnisphere-2.gc">Spectrasonics’ Omnisphere 2</a> offers a massive variety of new synthesis options, a staggering audio library with over 10,000 sounds, a new interface with an enhanced sound browsing capability, a new and enhanced arpeggiator, 25 new effects units with flexible attributes, and more. For producers, composers, and sound designers, it doesn’t get much better than this. Contact GC Pro for details.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFXSeS8No_QR3xAWVOq3ss23glw5-_YOPClu5LZo5XZsTV6quLppl09rSSCcDUUbk_IUzst36FF7uyid47PeIyyhQBRcU8I3xSrdc7IfK1Ijj0mYLIxkiVqnj01XjhLsSlreRLEtZ_KL4/s1600/gcpro_omnisphere.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Spectrasonics’ Omnisphere 2" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjFXSeS8No_QR3xAWVOq3ss23glw5-_YOPClu5LZo5XZsTV6quLppl09rSSCcDUUbk_IUzst36FF7uyid47PeIyyhQBRcU8I3xSrdc7IfK1Ijj0mYLIxkiVqnj01XjhLsSlreRLEtZ_KL4/s640/gcpro_omnisphere.jpg" title="Spectrasonics’ Omnisphere 2" /></a></div><br />
<b>RECORDING DEVICES<br />
Zoom: F8 MultiTrack Field Recorder</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwShTKxf5QQlXP7HdZAhJDpcjTho3j-WBboieDLX3WVYc4-M7-itamIq0xk_JFaNXvCkKIJ144TZnFonaWeBwt9nfebvts-nfvTRChbmr_85iAebVXzkZHt91xjL9xesqvpXTKmK8XiL4/s1600/gcpro_zoom_f8c.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Zoom: F8 MultiTrack Field Recorder" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwShTKxf5QQlXP7HdZAhJDpcjTho3j-WBboieDLX3WVYc4-M7-itamIq0xk_JFaNXvCkKIJ144TZnFonaWeBwt9nfebvts-nfvTRChbmr_85iAebVXzkZHt91xjL9xesqvpXTKmK8XiL4/s640/gcpro_zoom_f8c.jpg" title="Zoom: F8 MultiTrack Field Recorder" /></a></div><br />
Hats off to <a href="http://www.guitarcenter.com/Zoom/">Zoom</a> for a worthy TEC victory with this 10-track, 8-channel multitrack field recorder, which offers eight XLR inputs with independent gain control, limiting, panning and delay, and support for 24-bit/192kHz audio.<br />
<br />
<i>GC Pro’s Runner-Up:</i> A perfect audio recording solution for filmmakers, <a href="http://www.guitarcenter.com/TASCAM/">TASCAM’s</a> DR-70D is a four-track recorder with four balanced XLR mic inputs, and is designed to work in conjunction with DLSR cameras.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWAQzruIUB-e6EaZVwPoSY88_1RMu9SkKRAT_rtgSf7dgP5r3lBXrmTwTcKcNWjEh9wFO3R6uRwYMADkc-Fgqnx9uwqAgQEfkgylxgXL7YZqyuX8yFc4RDR7zONPFIFe5MatZqxnNN9Os/s1600/gcpro_tascam_dr70d.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="TASCAM’s DR-70D" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWAQzruIUB-e6EaZVwPoSY88_1RMu9SkKRAT_rtgSf7dgP5r3lBXrmTwTcKcNWjEh9wFO3R6uRwYMADkc-Fgqnx9uwqAgQEfkgylxgXL7YZqyuX8yFc4RDR7zONPFIFe5MatZqxnNN9Os/s640/gcpro_tascam_dr70d.jpg" title="TASCAM’s DR-70D" /></a></div><br />
<b>SIGNAL PROCESSING HARDWARE<br />
Tube-Tech: HLT 2A Equalizer</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJmyyAaxUesG_mbKSgzcGDfW-t4LADvtxItj2WfobiAEuW_EG7dMXNS1kAhK1RG1q_iMgpH50PM84beb2nyZ5B82uYf-wkRS0wwQgG28Rc9G8_N81vI74vxUZ__UWan6rbw8MHjPaUFTo/s1600/gcpro_tubetech_HLT2A.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Tube-Tech HLT 2A" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJmyyAaxUesG_mbKSgzcGDfW-t4LADvtxItj2WfobiAEuW_EG7dMXNS1kAhK1RG1q_iMgpH50PM84beb2nyZ5B82uYf-wkRS0wwQgG28Rc9G8_N81vI74vxUZ__UWan6rbw8MHjPaUFTo/s640/gcpro_tubetech_HLT2A.jpg" title="Tube-Tech HLT 2A" /></a></div><br />
Even in a field crowded with great nominees, the <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=tube-tech">Tube-Tech</a> HLT 2A is a very worthy victor. It’s an all-new kind of equalizer, combining high and low shelving EQ plus hi and low cut filters with an innovative T filter “tilt” midrange EQ… the first time this combination of filters has been designed in the analog domain, with a resulting ton of very nice EQ shaping possibilities.<br />
<br />
<i>GC Pro’s Runner-Up:</i> Greg Scott of <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=kush">Kush Audio</a> describes his Tweaker Sidechain Shaping Compressor as “... my masterpiece, four years in the making. I haven't found a style of compression it can't do masterfully – clean, gritty, subdued, hammered, whatever.” We can’t argue this. Contact your GC Pro rep to learn more about this fantastic dynamics processor.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY9dapdateohCDHWHH1IQ-7YRF29zl5d2qk4GlSyoIg4K6pd_VM0C3Jp3yjq5GganCz1Z_P9zOrnF3tdO8WRmFJEDSfq5xAW8upPlrLtUnJb0nxVcIr5HFu76k11IHgCejZHCrCeYuyB4/s1600/gcpro_kush_tweaker.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Kush Audio Tweaker Sidechain Shaping Compressor" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiY9dapdateohCDHWHH1IQ-7YRF29zl5d2qk4GlSyoIg4K6pd_VM0C3Jp3yjq5GganCz1Z_P9zOrnF3tdO8WRmFJEDSfq5xAW8upPlrLtUnJb0nxVcIr5HFu76k11IHgCejZHCrCeYuyB4/s640/gcpro_kush_tweaker.jpg" title="Kush Audio Tweaker Sidechain Shaping Compressor" /></a></div><br />
<b>SIGNAL PROCESSING HARDWARE (500 SERIES MODULES)<br />
Solid State Logic: 500-Format LMC+</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitxH_kFBhqqfIWgtRFysxMFpwABwfhrxCB0m71kBACNYtEZeImigjB2wKNS38A6DlLNmt_hg2PlnB0h7xxn4fFY-Kn6lQRGCXnZ0qCyuGnDSatA13aUZHCGDBJK0DuiYaCgqfhhM6fwJw/s1600/gcpro_ssl_lmc.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Solid State Logic" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitxH_kFBhqqfIWgtRFysxMFpwABwfhrxCB0m71kBACNYtEZeImigjB2wKNS38A6DlLNmt_hg2PlnB0h7xxn4fFY-Kn6lQRGCXnZ0qCyuGnDSatA13aUZHCGDBJK0DuiYaCgqfhhM6fwJw/s640/gcpro_ssl_lmc.jpg" title="Solid State Logic" /></a></div><br />
It’s pretty sweet that SSL took their Listen Mic Compressor from the legendary SL4000E console and made it available in a 500 Series format. They also enhanced it with high pass and low pass filters, a side chain feature, and more.<br />
<br />
<i>GC Pro’s Runner-Up:</i> 500 Series processors have been among the most popular items for GC Pro customers over the past five-plus years, and this year’s crop of TEC nominees were filled with great products like <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=lachapell">LaChapell Audio’s</a> 583S mk2 and the Space Heater 500 from <a href="http://www.guitarcenter.com/Radial-Engineering/">Radial Engineering</a>. Our pick for runner-up, if you force us to make one, is <a href="http://www.guitarcenter.com/BAE/1073MPL-500-Series-Mic-Pre.gc">BAE Audio’s 1073MPL</a>, a simply stunning hand-wired Class A mic pre in a 500 Series format.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjshcOnYPSBviqhtQn-Az3tDt_BLMNU_VQo3ZVEZRwYM-S4IqH3qlcZJnLn8Pk9JT1l41MOjlrZjgCbJejyN5FnYHjBZ5cz-V0TpoX86tyk79aBUu7uAeTIrqPGOME9_kuAWJnZjjej15Y/s1600/gcpro_bae_1073mpl.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="BAE Audio 1073MPL" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjshcOnYPSBviqhtQn-Az3tDt_BLMNU_VQo3ZVEZRwYM-S4IqH3qlcZJnLn8Pk9JT1l41MOjlrZjgCbJejyN5FnYHjBZ5cz-V0TpoX86tyk79aBUu7uAeTIrqPGOME9_kuAWJnZjjej15Y/s640/gcpro_bae_1073mpl.jpg" title="BAE Audio 1073MPL" /></a></div><br />
<b>SIGNAL PROCESSING SOFTWARE (DYNAMICS/EQ/UTILITIES)<br />
iZotope: RX 4 Complete Audio Repair & Enhancement</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiESzjx4yDrBJ-jImZqOGR7ra7a4NhEnKJbx4J4cUTa55FQlX0craRCcgNTQBeNZ5RaUpgT5wbVZebpDp5lsusU-8tvNpBNJ-nheyMAScRSxZzPO5tdAPCaGrHYxQl_Vvo-FWLwmAfLAFo/s1600/gcpro_izotope_rx.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="iZotope: RX 4 Complete Audio Repair & Enhancement" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiESzjx4yDrBJ-jImZqOGR7ra7a4NhEnKJbx4J4cUTa55FQlX0craRCcgNTQBeNZ5RaUpgT5wbVZebpDp5lsusU-8tvNpBNJ-nheyMAScRSxZzPO5tdAPCaGrHYxQl_Vvo-FWLwmAfLAFo/s640/gcpro_izotope_rx.jpg" title="iZotope: RX 4 Complete Audio Repair & Enhancement" /></a></div><br />
This kind of software blows our collective minds. iZotope’s RX 4 is noise reduction software that allows you to repair, enhance, and restore problematic production audio — from plosives to microphone bumps to inconsistent levels — and dramatically improve sound quality and clarity. iZotope has already introduced an updated version <a href="http://www.guitarcenter.com/iZotope/RX-5-Audio-Editor-Software-Download.gc">RX 5</a>, by the way.<br />
<br />
<i>GC Pro’s Runner-Up:</i> Lots of great nominees in this category, from <a href="http://www.guitarcenter.com/Focusrite/">Focusrite’s</a> Red 2 & Red 3 Suite to <a href="http://www.guitarcenter.com/Universal-Audio/">Universal Audio’s</a> Neve 88RS Channel Strip Collection. We’re going with the <a href="http://www.guitarcenter.com/Waves/">Waves</a> Butch Vig Vocals plug-in that faithfully recreates some of the signature vocal sounds this producer achieved with Nirvana, Smashing Pumpkins, Foo Fighters, Green Day and his own band Garbage.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPHpcnsgDmndys1CsS_w-oMOq-kV8jvUL_bzaE-3ipLXSxQ4XQ81u5fzO_rnuP71EjuuxO2Su7vf2hXOryTgKgLW4b8BMR-ZwInhWZ40uLV2oKqHt1yGUID-1YUAowAgjhyphenhyphenADaYaAaWgU/s1600/gcpro_waves_bvv.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Waves Butch Vig Vocals" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPHpcnsgDmndys1CsS_w-oMOq-kV8jvUL_bzaE-3ipLXSxQ4XQ81u5fzO_rnuP71EjuuxO2Su7vf2hXOryTgKgLW4b8BMR-ZwInhWZ40uLV2oKqHt1yGUID-1YUAowAgjhyphenhyphenADaYaAaWgU/s640/gcpro_waves_bvv.jpg" title="Waves Butch Vig Vocals" /></a></div><br />
<b>SIGNAL PROCESSING SOFTWARE (EFFECTS)<br />
AMS Neve: AMS RMX16 Digital Reverb Plug-In For UAD-2 Platform</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj898wxkqD_R7HZ9nKlOL8mlS0z2QkZMw0Vd6JZBP4IEaS-zJmk-TakNoyENZjBAYX3u_lFN5XYkSHNvzUrIgP6h6ShQ0QAg9bBXCSd3IRnAiNcvPBlgzVi1n1FQGGELhIOe-Si2W0Pkeo/s1600/gcpro_ams_rmx.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="AMS Neve: AMS RMX16 Digital Reverb Plug-In For UAD-2 Platform" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj898wxkqD_R7HZ9nKlOL8mlS0z2QkZMw0Vd6JZBP4IEaS-zJmk-TakNoyENZjBAYX3u_lFN5XYkSHNvzUrIgP6h6ShQ0QAg9bBXCSd3IRnAiNcvPBlgzVi1n1FQGGELhIOe-Si2W0Pkeo/s640/gcpro_ams_rmx.jpg" title="AMS Neve: AMS RMX16 Digital Reverb Plug-In For UAD-2 Platform" /></a></div><br />
Designed for the Universal Audio UAD-2 platform, this sweet plug-in offers the reverb sound from thousands of seminal recordings form the ‘80s, with an instantly recognizable lushness found from music by U2 and Peter Gabriel to Radiohead and Rihanna. <br />
<br />
<i>GC Pro’s Runner-Up:</i> We are digging <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=mcdsp">McDSP’s</a> FutzBox Rack Extension Plug-In, a distortion and noise generator plug-in for creating low fidelity versions of audio signals, like simulations of radios, cell phones, and televisions. But our unofficial runner-up award goes to <a href="http://www.guitarcenter.com/Audio-Ease/Altiverb-7-XL-Software-Download.gc">Audio Ease’s Altiverb</a> 7.2.6, the latest and greatest version of their industry standard convolution reverb plug-in. It features top quality samples of real spaces to create reverb, ranging from Sydney Opera House to the cockpit of a Jumbo Jet. <br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3dTCaxINJ3pgsU5uAr0wG7H4stHNusPKiyD6qeJelShbpuhyphenhyphen2T_B_CsmVYtAEIgyQK1dnyo3J86lmVXb9m6e0E0jbVPwQhAOQRPkDyRasg9xY3lStigrLDl91PMbOKKBQ0J7u__Z4otg/s1600/gcpro_ae_altiverb.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Audio Ease’s Altiverb" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3dTCaxINJ3pgsU5uAr0wG7H4stHNusPKiyD6qeJelShbpuhyphenhyphen2T_B_CsmVYtAEIgyQK1dnyo3J86lmVXb9m6e0E0jbVPwQhAOQRPkDyRasg9xY3lStigrLDl91PMbOKKBQ0J7u__Z4otg/s640/gcpro_ae_altiverb.jpg" title="Audio Ease’s Altiverb" /></a></div><br />
<b>SMALL FORMAT CONSOLE TECHNOLOGY<br />
Avid: Pro Tools | S3</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheBqjfHSeaKGhPIY6FeTfXMO5P2waffjrl8DMSgGtqwEnQgSlXy_6MsTiGXRD2QruwIeNc7Aj-6c8WbcgKmo8ska8FWiNhGRi831Quc9dsM3RO82bNo8plP6G4NjPdz1bF7bxnAdNMCYY/s1600/gcpro_avid_s3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Avid: Pro Tools | S3" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheBqjfHSeaKGhPIY6FeTfXMO5P2waffjrl8DMSgGtqwEnQgSlXy_6MsTiGXRD2QruwIeNc7Aj-6c8WbcgKmo8ska8FWiNhGRi831Quc9dsM3RO82bNo8plP6G4NjPdz1bF7bxnAdNMCYY/s640/gcpro_avid_s3.jpg" title="Avid: Pro Tools | S3" /></a></div><br />
No one was surprised at the TEC Awards that the <a href="http://www.guitarcenter.com/Avid/S3-Pro-Tools-Control-Surface-Studio.gc">Avid Pro Tools | S3</a> took home the curvy gold prize at the TEC Awards. The S3 is a compact, EUCON-enabled, ergonomic desktop control surface that offers a streamlined yet versatile mixing solution for the modern sound engineer, delivering intelligent control over every aspect of Pro Tools and other DAWs. It’s the perfect solution for everyone from project studios to the largest, most demanding facilities.<br />
<br />
<i>GC Pro’s Runner-Up:</i> If for no reason other than its uniqueness, we have to hand it to <a href="http://www.guitarcenter.com/Radial-Engineering/">Radial Engineering</a> for their Space Heater, an 8-channel tube overdrive that can be used as a stereo summing mixer or as multi-channel studio distortion. With complete control over each tube circuit, the Space Heater can provide everything from subtle transformer warmth to full on harmonic distortion. Your GC Pro rep can fill you in on the rest of the details.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBrZxxF1H_1ilZ_cJ7Y2NndmxegifvaAJLIYZX7Tsui9CHJYj4kc5Z7BNQUDGZ1VIthMXvGAjMT8ci99xazV2Gbxwh3lYTmGLiUA1-Royu79nPgG96HLIybOePMsYqc5GMLoL_WJMI4BM/s1600/gcpro_radial_spaceheater.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Radial Engineering Space Heater" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBrZxxF1H_1ilZ_cJ7Y2NndmxegifvaAJLIYZX7Tsui9CHJYj4kc5Z7BNQUDGZ1VIthMXvGAjMT8ci99xazV2Gbxwh3lYTmGLiUA1-Royu79nPgG96HLIybOePMsYqc5GMLoL_WJMI4BM/s640/gcpro_radial_spaceheater.jpg" title="Radial Engineering Space Heater" /></a></div><br />
<b>SOUND REINFORCEMENT LOUDSPEAKERS<br />
Meyer Sound: LEOPARD</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm6a4ycdaXhe5hvY-NqZGf4A-3vmIxbnOTBicQjrlIPLwMriwegkCIeT7KSS0HkPiknRMx3oBDcNYDyKV7V02JJZVI8DeisKvk2d4iPU00-IE1m2LbiU5egxZ7u9TiYXmBJq6b-m0Qs08/s1600/gcpro_meyer_leopard.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Meyer Sound: LEOPARD" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjm6a4ycdaXhe5hvY-NqZGf4A-3vmIxbnOTBicQjrlIPLwMriwegkCIeT7KSS0HkPiknRMx3oBDcNYDyKV7V02JJZVI8DeisKvk2d4iPU00-IE1m2LbiU5egxZ7u9TiYXmBJq6b-m0Qs08/s640/gcpro_meyer_leopard.jpg" title="Meyer Sound: LEOPARD" /></a></div><br />
A company that deserves the utmost of respect in live sound, Meyer Sound’s LEOPARD is ideally suited to everything from mid-sized touring and live theatre to worship and live performance installations, and from symphony music to heavy metal.<br />
<br />
<i>GC Pro’s Runner-Up:</i> An excellent and affordable choice for musicians, DJs, houses of worship and more, <a href="http://www.guitarcenter.com/Live-X-Powered-Passive-Loudspeakers.gc">Electro-Voice’s EKX series</a> combines legendary EV sound quality and reliability with the latest technology, all in a compact package that is suitable for a wide range of sound reinforcement scenarios.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXZ1MNqzch81QtwFeyL2eFe37kwtOFisfRAqiHpbrO7pI619AOm9PgRm19LaJm7OFefsnuKzNi8Ejdv-nT6uVNmRBofAu7A5xtsFWpNvWdzwPwOm34I6em4RuKXhk1glMBU5P0KfbCK5Q/s1600/gcpro_ev_15p.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Electro-Voice EKX series" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXZ1MNqzch81QtwFeyL2eFe37kwtOFisfRAqiHpbrO7pI619AOm9PgRm19LaJm7OFefsnuKzNi8Ejdv-nT6uVNmRBofAu7A5xtsFWpNvWdzwPwOm34I6em4RuKXhk1glMBU5P0KfbCK5Q/s640/gcpro_ev_15p.jpg" title="Electro-Voice EKX series" /></a></div><br />
<b>STUDIO MONITORS<br />
Genelec: 8351A SAM</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNg6kuNCaIvIM0mpiXz3wHnYS94ih2kfocdg1NXEANA3PxqbIhAZqb9gWwD0rnMWFX7FAdXYMTDIki6YTiPBuUIv5DCJ1GDIQ23NPUX8BRzqKwGWOE-egwIBs9S0o0SrtzsoQOo65nWX0/s1600/gcpro_genelec_8351.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Genelec: 8351A SAM" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNg6kuNCaIvIM0mpiXz3wHnYS94ih2kfocdg1NXEANA3PxqbIhAZqb9gWwD0rnMWFX7FAdXYMTDIki6YTiPBuUIv5DCJ1GDIQ23NPUX8BRzqKwGWOE-egwIBs9S0o0SrtzsoQOo65nWX0/s640/gcpro_genelec_8351.jpg" title="Genelec: 8351A SAM" /></a></div><br />
A leader in studio monitor innovation for decades, <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=genelec">Genelec</a> took home the TEC Award this year for the 8351A, a totally unique monitor speaker that produces controlled directivity over a very wide bandwidth. It’s an outstanding choice for music studios, post-production houses, edit suites, radio, TV and outside broadcast applications.<br />
<br />
<i>GC Pro’s Runner-Up:</i> Here’s a case where a product category is so subjective, it’s impossible to offer a consolation prize to any of the other excellent nominees. But we will say that GC Pro’s account representatives are experts in all professional-quality studio monitors, and can set up a demo or offer suggestions for a system perfectly suited to your space and your tastes. Contact us for details.<br />
<br />
<b>WIRELESS TECHNOLOGY<br />
Sennheiser: Evolution Wireless D1</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8iZZVBSsQobOrImJzq_vN-tbKiPpbPtp2gQ_n8Ogg2JUhlTaQEItpIp2E6o6HfZT7yqy8PN0Qre_ikf8rwB7f4VNTp_tevT69CZfNxYw7o-XjZsP0U__upkdAlNSot45pWlvFZtqrGSs/s1600/gcpro_senn_d1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Sennheiser: Evolution Wireless D1" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8iZZVBSsQobOrImJzq_vN-tbKiPpbPtp2gQ_n8Ogg2JUhlTaQEItpIp2E6o6HfZT7yqy8PN0Qre_ikf8rwB7f4VNTp_tevT69CZfNxYw7o-XjZsP0U__upkdAlNSot45pWlvFZtqrGSs/s640/gcpro_senn_d1.jpg" title="Sennheiser: Evolution Wireless D1" /></a></div><br />
For vocals, instruments, headmics, and lavaliers, <a href="http://www.guitarcenter.com/Sennheiser/">Sennheiser’s</a> Evolution Wireless D1 is a simply terrific system for any environment where no-compromise live sound is a necessity. It can run up to 15 output lines in parallel and independently adjust the sensitivity of every transmission. <br />
<br />
<i>GC Pro’s Runner-Up:</i> While excellent systems from <a href="http://www.guitarcenter.com/AKG/">AKG</a> and <a href="http://www.guitarcenter.com/Audio-Technica/">Audio-Technica</a> were nominated, we’re throwing our runner-up vote toward <a href="http://www.guitarcenter.com/search?Ns=r&Ntt=shure+qlx-d">Shure’s QLX-D Digital Wireless System</a>. Available in a wide number of configurations, it’s a fantastic wireless system for bands, churches, presentation rooms, and much more.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyYzHZ2IEu8NofVN2GF6KcunwhCHbzhjs2gWCWZVlbeRUv0k1kxXwttKTQUJ44AhjTMWaINR5SDNKi5weR-jKhWczNWnwaNLW1Q0xyPvYAg2XySiBNuEb8zyFftvCmSTwiTKWoabZ3X1g/s1600/gcpro_shure_qxld.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Shure QLX-D Digital Wireless System" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyYzHZ2IEu8NofVN2GF6KcunwhCHbzhjs2gWCWZVlbeRUv0k1kxXwttKTQUJ44AhjTMWaINR5SDNKi5weR-jKhWczNWnwaNLW1Q0xyPvYAg2XySiBNuEb8zyFftvCmSTwiTKWoabZ3X1g/s640/gcpro_shure_qxld.jpg" title="Shure QLX-D Digital Wireless System" /></a></div><br />
<b>WORKSTATION TECHNOLOGY<br />
Avid: Pro Tools 12</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3_YkYPjlIitc7BWzBx9FOUAHAVMYo7g-1aO555WgsaCUtanaBRduyS-3GsIh9Xx4OwGYB0SHNPQek-wQ966_bXt9qztqxMt6b9WFtTnsekacPjQ0MTsjVpZ1p6wGYCCTPx31Bc9nQMNs/s1600/gcpro_avid_pt12.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Avid: Pro Tools 12" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3_YkYPjlIitc7BWzBx9FOUAHAVMYo7g-1aO555WgsaCUtanaBRduyS-3GsIh9Xx4OwGYB0SHNPQek-wQ966_bXt9qztqxMt6b9WFtTnsekacPjQ0MTsjVpZ1p6wGYCCTPx31Bc9nQMNs/s640/gcpro_avid_pt12.jpg" title="Avid: Pro Tools 12" /></a></div><br />
Come on, what else did you expect? The industry choice for composing, recording, editing and mixing pro audio for music, film and TV remains as vibrant and pervasive throughout the world of audio today as it always has been. More artists, producers, and mixers use <a href="http://www.guitarcenter.com/Pro-Tools.gc">Pro Tools</a> than any other DAW. With the redesigned Avid Audio Engine and 64-bit performance, you get multiple times the processing power Avid Audio Engine of previous versions of Pro Tools on the same hardware configurations. <br />
<br />
<i>GC Pro’s Runner-Up:</i> Pro Tools isn’t the only DAW in town. There are always more choices than you first realize when looking for the right workstation software platform. Another nominee this year was Steinberg for their <a href="http://www.guitarcenter.com/Cubase.gc">Cubase Pro 8/Artist 8</a> apps, with their exceptionally intuitive workflow in a sleek, efficient environment. GC Pro will help with any question you have regarding which DAW is right for you... <a href="http://www.guitarcenter.com/GC-Pro/">contact us today</a>!<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG5FrxF-ug61y9iKbRQVStiL0uWyXNBYZRwlCVWm7a_gee9a8UL9epn4Dt3_WAyRFkrKYAr79LIY0MZxLcxKuR7YNdyjuFGUF5BwCAK2GdOAxHZSrnbcfddjcxIiX9TzNfIT1QgL2xdOs/s1600/gcpro_steinberg_cubasePro8.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Cubase Pro 8/Artist 8 " border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG5FrxF-ug61y9iKbRQVStiL0uWyXNBYZRwlCVWm7a_gee9a8UL9epn4Dt3_WAyRFkrKYAr79LIY0MZxLcxKuR7YNdyjuFGUF5BwCAK2GdOAxHZSrnbcfddjcxIiX9TzNfIT1QgL2xdOs/s640/gcpro_steinberg_cubasePro8.jpg" title="Cubase Pro 8/Artist 8 " /></a></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6970199981760559365.post-56958538013102343542016-01-20T08:47:00.001-08:002016-01-20T08:47:25.946-08:00Yaniv’s Studio Again Turns to Guitar Center Pro<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhESujXvjLIV0aX1XJfW41RcEcdsPxTtsf_50FIaEVKRgdlB_OFDXjht5e8Ywovmop7gRqqxiW6rwcQA31qOI4VvZkXeYktYAiVbiivDfvXQeGC5Zo_nur5OKEkikfvVtHhTNFkI1dA0LU/s1600/gcpro_yaniv0116.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="gc pro, guitar center professional, studio design, installation, neve genesys" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhESujXvjLIV0aX1XJfW41RcEcdsPxTtsf_50FIaEVKRgdlB_OFDXjht5e8Ywovmop7gRqqxiW6rwcQA31qOI4VvZkXeYktYAiVbiivDfvXQeGC5Zo_nur5OKEkikfvVtHhTNFkI1dA0LU/s640/gcpro_yaniv0116.jpg" title="Yaniv Farber, seated in Yaniv’s Studio – a facility outfitted from top to bottom by GC Pro." /></a><span style="color: #858585; font-size: small;"><br />
<i>Yaniv Farber, seated in Yaniv’s Studio – a facility outfitted from top to bottom by GC Pro.</i></span></div><br />
<center><b>— Loyal GC Pro customer acquires AMS Neve Genesys G32 console —</b></center><br />
WESTLAKE VILLAGE, CA, January 19, 2016 — Woodland Hills, California-based recording facility <a href="http://www.yanivstudio.com/">Yaniv’s Studio</a> is the dream project of Yaniv Farber, also known as the longtime proprietor of Sandy Ceramic and Stone, Inc., a high-end tile, granite and marble installer in southern California. In the decades spent building up Sandy Ceramic and Stone, Farber was diligently recording in a home space, and the time was right a few years ago to take the plunge and create a state-of-the-art studio space. And it was outfitted from top to bottom with equipment sourced through <a href="http://www.guitarcenter.com/GC-Pro/">Guitar Center Professional (GC Pro)</a>, the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts. The studio features a great collection of microphones, preamps and outboard gear, and recently Farber made another big leap: he upgraded his studio by acquiring an <a href="http://www.guitarcenter.com/Neve/GENESYS-16Channel-1073MICPRE-with-Extended-Warranty.gc">AMS Neve Genesys G32 console</a>, featuring 32 inputs, 16 Neve 1073 mic pre’s, eight 88R EQ’s, eight 1084 EQ’s and 16 VCA compressors – and again he turned to GC Pro for the consultation, gear and support. <br />
<br />
The Genesys joins the existing products purchased for the studio by Farber through GC Pro in the last few years: an <a href="http://www.guitarcenter.com/Pro-Tools.gc">Avid Pro Tools</a> HDX system, <a href="http://www.guitarcenter.com/APOGEE/Symphony-I-O-16x16-Audio-Interface-H91329.gc">Apogee Symphony I/O</a> converters, Focal SM9 monitors and a wide microphone and outboard collection from Manley, <a href="http://www.guitarcenter.com/Universal-Audio/">Universal Audio</a>, <a href="http://www.guitarcenter.com/Tube-Tech/">Tube Tech</a>, <a href="http://www.guitarcenter.com/Lexicon/">Lexicon</a>, <a href="http://www.guitarcenter.com/BRICASTI/">Bricasti</a>, API, SSL, <a href="http://www.guitarcenter.com/AKG/">AKG</a>, <a href="http://www.guitarcenter.com/Neumann/">Neumann</a>, <a href="http://www.guitarcenter.com/Blue/">Blue</a>, <a href="http://www.guitarcenter.com/Royer/">Royer</a> and <a href="http://www.guitarcenter.com/Telefunken/">Telefunken</a> to name a few. <br />
<br />
“We can do live sessions here, and it’s a great-sounding room to record in, so I am doing a lot of tracking of trios and smaller groups, all the way up to very large bands or sometimes just a vocal session,” stated Farber. “As work picked up, it was clear to me that the time was right to move to a more powerful console. I called up Ziv [Gross, GC Pro Account Manager], and we explored a few options. After testing out some different products, the Neve Genesys was the clear solution for what I needed.”<br />
<br />
Farber has been able to streamline his workflow with the new console: “With the Genesys, I got it pre-loaded with EQs and compressors – as a result, the audio doesn’t route around to different components as much as it used to, so there is more integrity of sound, and more headroom overall. It gives me a stronger ability to really tweak the sound, and it makes recording and capturing audio a real pleasure. Also, I really appreciate the recall ability when mix time comes around. I’m pleased with every aspect of it. And when a client steps in the room, the Genesys sends a very strong message that they are in a truly professional facility with someone who takes his work – and their music – very seriously.”<br />
<br />
Farber expands on his affection and respect for GC Pro: “I cannot express how appreciative I am to the fact that Ziv is only one phone call away, and basically every time I needed anything, he just finds the time to basically show up and walk me through any issue! Ziv is my man, and the others at GC Pro I have dealt with are great too. Working with GC Pro continues to be a very positive experience.”<br />
<br />
For more information, please visit <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.<br />
<br />
===<br />
<br />
<span style="color: #858585; font-size: small;"><b>About Guitar Center Professional/Guitar Center</b><br />
<i> Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting <a href="http://www.guitarcenter.com/GC-Pro/">www.gcpro.com</a>.</i></span>Unknownnoreply@blogger.com0