Monday, March 28, 2016

Recording Academy® Producers & Engineers Wing®

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Avid Product Rep Mario de Arce (left), demonstrating Avid’s upcoming compact control surface, "Dock," along with an Avid S3 console to noted hip-hop producer 9th Wonder. Photo courtesy of The Recording Academy®. © 2016.

— Recent events include the P&E Wing’s 9th Annual GRAMMY Week® Celebration honoring Rick Rubin at the Village Studios in West Los Angeles, where GC Pro served as Supporting Sponsor —

WESTLAKE VILLAGE, CA, March 28, 2016 — Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts, continues to be a proud supporter of The Recording Academy® Producers & Engineers Wing® and its events. Working closely with the P&E Wing on events both large and small, and as the vendor of choice for many of the P&E Wing’s members, GC Pro has been a loyal sponsor and supporter of the organization for well over a decade.

Recently, the industry gathered at the P&E Wing’s annual GRAMMY Week® event, held this year at the Village Studios in West Los Angeles. The event kicked off GRAMMY Week by honoring individuals who strive for audio excellence and, as described by Recording Academy President/CEO Neil Portnow who have "championed creative freedom throughout their career.” The event also celebrated the career of GRAMMY®-winning producer Rick Rubin, this year’s recipient of The Recording Academy President's Merit Award. Representatives from a large range of top manufacturers, services and organizations were in attendance, and GC Pro served as a Supporting Sponsor for the evening.

At the Village event, GC Pro took the exclusive opportunity to display Avid’s upcoming compact control surface, "Dock," along with an Avid S3 console, at its booth space. Pairing the S3 with the Dock gives music makers an incredibly powerful editing system in a very small footprint. GC Pro also supported the GRAMMY Awards, which took place the following week, by providing a set of Dynaudio AIR 15 reference monitors for use on-site at the Staples Center in the P&E Wing Lounge, located adjacent to the Music Mix Mobile (M3) remote broadcast trucks.

“GC Pro is a long-time supporter of The Recording Academy and the P&E Wing, because their goals and values align with GC Pro’s,” stated Derek Snyder, GC Pro Manager of Strategic Development. “Dedication to high-quality audio, supplying professionals with the tools they need, and advocating for best practices are just a few of the initiatives that we find to be of tremendous value, and GC Pro proudly continues our long-term relationship with the Wing.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Tuesday, March 8, 2016

Yamaha Montage Exclusive Preview at GC Pro


Yamaha has a new flagship synthesizer that builds on the legacy of their industry-leading synths like the DX and the Motif... and you can be among the first to check it out in person.

On Thursday March 31 at Guitar Center Hollywood, we're hosting a special exclusive preview of the new Yamaha Montage Synth. It sets the next milestone for synthesizers with sophisticated dynamic control, massive sound creation and streamlined workflow, all combined in a powerful keyboard designed to inspire your creativity. Composers, sound designers, and serious synth geeks alike will not want to miss this free event. Join GC Pro and Yamaha factory expert Blake Angelos for this exclusive first look.

Three time slots are available, and we request that you RSVP at the appropriate link below to join us.

Guitar Center Hollywood
7425 Sunset Blvd.
Hollywood, CA 90046
(323) 874-1060

RSVP NOW: MARCH 31, 11AM

RSVP NOW: MARCH 31, 1PM

RSVP NOW: MARCH 31, 3PM

Wednesday, March 2, 2016

New Sound System for Legendary Jazz Club Blues Alley

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The entrance of legendary Washington, D.C. venue Blues Alley.

WESTLAKE VILLAGE, CA, March 2, 2016 — Blues Alley is one of the country’s most prestigious jazz clubs. Since 1965 the legendary Washington, D.C. venue has hosted a who’s who of jazz greats including Sarah Vaughan, Sonny Rollins, Tony Bennett, McCoy Tyner and dozens more. For around 360 nights a year, aficionados can hear the greatest stars in jazz in an intimate setting that feels like a large living room. Until recently, however, the venue was using an older sound system that needed an upgrade, which was achieved thanks to Guitar Center Professional (GC Pro), the business-to-business (B2B) division of Guitar Center providing highly customized service for professional accounts.

Blues Alley was in need of a new soundboard and was referred to Scott Schwartz, GC Pro Account Manager based at the division’s Rockville, MD location. Schwartz impressed them with his knowledge and professionalism, giving several recommendations, and even working with brand reps to allow the club to get hands-on experience in practical application by sourcing sample units to use in the club. So when it was time to upgrade the rest of the system, in preparation for the club's 50th anniversary, a call back to GC Pro and Scott Schwartz was a no-brainer. "Scott understood our needs, recognized our challenges and immediately had a team together, ready to get started,” says the club's Operations Director Kris Ross. Schwartz told Ross "You're a world-renowned venue, and I know we can make your system better." The club agreed and gave GC Pro the contract.

Schwartz worked hand-in-hand with installation firm Koko Brothers Entertainment, a longtime member of the GC Pro Affiliate Program. This program includes a growing number of award-winning companies and individuals who specialize in key areas of professional audio system design, integration and installation.

“The overriding consideration was that the system had to sound natural and complementary to the mostly acoustic instruments used in jazz, and to vocalists,” said Schwartz. “Blues Alley needed a system that would enhance the sound of the performers, not impose its own sonic signature over everything.”

The new audio components include a total of five QSC AD-S12 (2-way 12-inch), AD-S8T (2-way 8-inch) surface-mount and AD-S82YM (2-way 12-inch) yoke-mount loudspeakers, powered by QSC PLD4.3 and PLD4.2 four-channel processing amplifiers with built-in DSP. A Shure ULDX24D/SM58 dual-channel handheld digital wireless microphone system, Behringer X32 digital console and Whirlwind MS3210XL 100-foot 32-channel snake complete the main system. In addition, two AD-S82YM speakers are installed in the kitchen area with another AD-S82YM speaker located outside.

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A view of the stage at legendary Washington, D.C. venue Blues Alley, with one of five QSC AD-S12 (2-way 12-inch) loudspeakers visible – part of the extensive AV upgrade sourced through Guitar Center Professional.

“We had to overcome significant acoustic, architectural and logistical challenges, not the least of which was having to get the system installed in one day over Labor Day weekend!” noted Angelo Kokkinakos, who with his brother Lou owns and operates Koko Brothers. “There’s a narrow ‘alley’ of seating at stage left, and wider, shallower seating at the center and right. The ceiling is very low and there are two columns in the middle of the room that affect the acoustics. We had to configure the system to ensure there was even coverage everywhere even though the seating of room is so non-symmetrical.”

To this end, representatives from QSC collaborated with GC Pro and Koko Brothers in the design phase of the project. The team determined the AD-S12 speaker would be the best choice to cover the long, narrow ‘alley’ at stage left, while a combination of AD-S8T and AD-S82YM speakers would be ideal for the center and right seating areas. “We were able to turn the potential disadvantage of the two poles into a benefit, as they proved to be good locations for mounting the AD-S82YM yoke-mount speakers,” noted Kokkinakos.

Integrating the main speakers with the ceiling-mounted subwoofer might have been difficult if not impossible if not for the QSC amplifiers’ built-in DSP. “The amps’ built-in presets made them almost plug-and-play in matching them to the main speakers,” said Kokkinakos. “We had to use some serious DSP to get the subwoofer integrated and EQ’ed with the rest of the system, which in fact took the most time. However, the amps’ extensive speaker management and time-alignment capabilities made it possible.” The amplifiers are configured into various zones, which further enabled each amp to be optimized to each speaker.

“The sound is dramatically better with the new system,” said Kokkinakos. “The intelligibility coming off the mics is far improved, and visiting front-of-house engineers love it. And even though the speakers are small and sleek, they cover the entire room, and the sound is smooth and even no matter where you’re sitting.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.