State Theatre Updates Audio Systems with GC Pro

The front-of-house engineer position at State Theatre in Falls Church, Virginia, featuring gear sourced through GC Pro.

WESTLAKE VILLAGE, CA, November 24, 2014 — The nearly century-old venue State Theatre in Falls Church, Virginia, opened its doors in 1936 but closed down in 1988. Luckily, it later underwent a multi-million-dollar restoration and renovation that both buffed up its Art Deco design elements and added modern sound and lights with a 20-foot video screen, turning it into one of the leading live music venues in the region, sporting a wide-open dance floor and 200 seats in the restored balconies. The State Theatre just got another upgrade, this one to its audio and lighting systems, with all components sourced through Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users.

The new audio and lighting components include an RCF dual-hang line array sound system, managed by a dbx DriveRack 4800 speaker processor and mixed through an Avid SC48 VENUE digital FOH console. There is also a new High End Systems Road Hog 4 lighting control console and 16 new Chauvet LED and PAR lighting fixtures. All of these components were installed by Koko Brothers Entertainment, a proud member of the GC Pro Affiliate Program.

“That’s one of the things we love about working with GC Pro — any product we think we might need on a job, GC Pro will always be able to get it for us,” says Angelo Kokkinakos, who with his brother Lou owns and operates Koko Brothers Entertainment. The Baltimore-based firm is one of an elite group of approved vendors in the GC Pro Affiliate Program, which includes a growing number of award-winning companies and individuals who specialize in key areas of professional audio systems design, integration and installation.

“There were a couple of challenges,” says Angelo Kokkinakos. “It’s an old, landmarked building, so there’s not much you can do from an acoustics point of view, because the historical nature of the interior must be maintained. The owner” — Thomas Carter, who with a partner bought the State Theatre and brought it back to life — “wanted better sound. What had been in there was a ground-stacked system, which was good, but the coverage was uneven; it needed a number of under-balcony fills to make it work. Working with Jonah [Joffe, GC Pro Account Manager based at the Washington, D.C.-area office], we determined that a flown line array would be the best choice.”

State Theatre in Falls Church, Virginia, featuring gear sourced through GC Pro.

“When we explored the different options and prices [for the P.A. system], the RCF came up as the right solution for the job,” says Angelo. “And once we had it installed, it really exceeded our high expectations. And that’s what I mean about working with GC Pro: whatever we might ask for, they’ll always tell us, ‘No problem! We can get that!’ And if something comes up in the middle of the project, like it did here when we discovered that the crawl space between the FOH position and the stage was longer than the snake we had specified, no problem — GC Pro and Whirlwind worked together to get us the items we needed to modify the snake.”

On working with GC Pro, Angelo notes, ““It’s a great partnership,” says Angelo Kokkinakos. “Every project has turned out exactly the way it’s supposed to. Clients love that!”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Perry, Georgia’s New Hope Baptist Church

Perry, Georgia’s New Hope Church, featuring upgraded audio, video and lighting solutions designed by and sourced through GC Pro.

— GC Pro acts as a one-stop shop for church’s AVL needs, including systems design and integration, readying the facility for a new generation of worshipers —
WESTLAKE VILLAGE, CA, November 20, 2014 — The New Hope Baptist Church of Perry, Georgia, intimately understands the need for AV technology for communicating its message. But like many churches, New Hope needed help figuring out what would best suit its needs. That’s where Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, came into the picture. GC Pro account manager Brad Lyons met with the church’s leaders and offered a turnkey solution that comprehensively addressed audio, video and lighting in a single package.

GC Pro brought in one of its Affiliate Program members, locally-based Commercial Sound and Video, to implement all of these integrated solutions. They included a single-point line JBL VRX932 line array above the church’s front area with JBL CBT70J side-fills on each side. Three JBL PRX718XLF self-powered subwoofers were cut into the stage and installed. The choir monitor is a single JBL CTB70J1 line array cabinet behind the VRX line array. This is all powered by nine Crown XTI2002, XTI4002 and XLS1500 power amps. A new 32-channel Soundcraft Expression console with a 32x8 stage box is connected via CAT5.

Congregants gathered at Perry, Georgia’s New Hope Church, featuring upgraded audio, video and lighting solutions designed by and sourced through GC Pro.

“The best feature is we put this on a wireless network, allowing control from the floor and on-stage with an iPad, especially useful considering the booth is a room in the upstairs back corner part of the sanctuary,” explains Lyons. “Another huge feature was being able to program the console and lock-out controls for the volunteer team so that they have perfect sound every week.”

For video, two new Panasonic PTDW640 projectors now illuminate a pair of new 12-foot-wide Da-Lite screens. A newly installed Blackmagic ATEM1/ME video switcher has become the centerpiece of the entire facility. “We re-purposed an old projector and screen to be used as a rear-wall confidence monitor,” Lyons explains. “The Blackmagic allows us to send independent video sources to the two front screens as well as the rear-screen. This has really increased the effectiveness of the church’s video system.” In addition, a new Blonder Tongue QME Modulator allows them to distribute live video and audio to previously installed televisions in the foyer, kitchen, pastor’s office, treasurer’s office, fellowship hall and other overflow areas. A new lighting package consists of two Chauvet Ovation 165w LED fresnels and a Chauvet Ovation 190 ellipsoidal that now provide a dramatic improvement to lighting the pulpit.

What really made the difference for New Hope Baptist Church was how GC Pro was able to offer a comprehensive solutions approach for all of the church’s AVL needs. “The great thing is that Brad [Lyons] speaks their language,” says Nathan Miller, owner of Commercial Sound and Video. “Churches aren’t residential or commercial — they are their own category and have unique needs and requirements. GC Pro understands that, and that’s why they’ve been so successful in this category. We ‘get’ what churches need. And only GC Pro is positioned, through its sales, inventory, sourcing and integration resources, to provide that kind of service.”

Willie Williams, long-time member and project manager for New Hope, went on to say, “We couldn’t be more pleased with the upgrade investment our church has made. In fact, we continue to receive compliments on just how much better everything looks and sounds. There are a few more projects we need to tackle, but we are happy and excited to be working on these projects with both GC Pro and Commercial Sound and Video.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

GC Pro Helps Engineer/Producer Mark Lienhart

The control room of the new space of One Louder Studio in Hamilton, Ohio, with gear sourced through GC Pro. Photo credit: Rudy Harris Photography

— The latest upgrade to Lienhart’s One Louder Studio features state-of-the-art Slate Pro Audio RAVEN MTX console and tons of other gear sourced through GC Pro —

WESTLAKE VILLAGE, CA, November 12, 2014 — Cincinnati’s One Louder Studio represents the fulfilled dreams of owner and engineer/producer Mark Lienhart. The studio has grown organically since its origins in its first location in Hamilton, Ohio, with Lienhart upgrading gear along the way, remodeling his space and finally moving to a larger permanent space, where he has achieved sonic nirvana with a workflow that results in the sound he’s always strived for but could never quite attain. “I always wondered how the major-label engineers got that last 10% or so of sound quality. I worked and worked, studying the science and art of recording, but I just couldn’t quite get there. As much as people say that the gear doesn’t matter, they’re wrong – the gear is that last 10%! Nothing I did would make the sound perfect until I found the gear that complemented what I was doing.” And this gear has been assembled in Lienhart’s new space thanks to a close relationship with Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users – specifically with GC Pro Sales rep Jim Kinney, who has worked with Lienhart at every step of the way in outfitting the new facility.

Lienhart’s tenure as a studio owner has humble beginnings – a few mics and an interface, purchased at the grand re-opening of Cincinnati’s Guitar Center in 2007 or so. As he recorded more and more in his band’s rehearsal space, he started to get calls from other acts in the area. Word was spreading, and the records were getting better and better. Before long, Lienhart and his wife made the decision to take the studio to the next level. After moving to a space near the University of Cincinnati, he made a significant upgrade to his setup, working with Kinney to set the facility apart from other mid-sized studios in the area. But the biggest shift was yet to come – moving into and outfitting yet another space, his current one. It’s been an inarguably fast rise, and GC Pro has been his number-one resource for the right gear and service.

The centerpiece of the new facility, in operation since June 2014, is the Slate Pro Audio RAVEN MTX console, an acclaimed, state-of-the-art multi-touch touchscreen interface. “We were considering several great options for consoles, but Jim was wise enough to take the conversation in another direction – ‘Have you ever considered the RAVEN?’ – and he set up a demo for me at GC Pro’s Hollywood showroom with some sessions I had tracked. I got behind that console, and it was absolutely the most intuitive way to mix. I immediately understood how it worked. The tactile response is extraordinary. I was able to edit and mix right there at the demo session. Saying that I was sold on the idea right away is an understatement. It was a revelation.” Kinney and Lienhart interfaced the RAVEN MTX, running Pro Tools HDX, with a custom analog board that they designed themselves with all of Lienhart’s favorite outboard gear – pre-amps, EQs, compressors and the like. Lienhart adds, “We created a setup that blends analog outboard gear, Pro Tools and the RAVEN MTX interface. I have so many flavors to choose from, and all these elements work together marvelously.” The setup is complemented by Genelec 8050 Active Monitors, also sourced through GC Pro, and the classic Yamaha NS10’s, which Lienhart acquired from a retiring prominent voice actress who had used them for years in her home recording space – but uniquely, never for music.

A final touch was acoustical treatment. Lienhart recalls, “Jim arranged for Jay Porter from Radial and Prime Acoustics to do a 3D rendering of the room, based on the architects drawings and our specs, and he recommended several pieces of Prime Acoustics treatment, strategically placed in just the right spots. It was the perfect solution for controlling the sound in the control room and the tracking room.”

Lienhart is thrilled with the results: “The undertaking of rebuilding my studio and workflow from the ground up was hard work, but the records we’re making now – the sound is incredible. I listen to them and literally can’t believe we made that happen at our facility. I definitely could not have done it without the help of Jim and GC Pro, because at every turn, if I had a question, Jim had the answer, or knew how to get it. The last high-profile client I had, he got choked up and said that we brought to life the sound in his head, which is the biggest compliment you can get as an engineer or producer.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.