WESTLAKE VILLAGE, CA, June 29, 2011 — Production duo Mike Gonsolin and Vision at Trend Def Studios in Hollywood, California, have come to appreciate the prompt response of their go-to audio equipment dealer, Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. Working with Paris Hilton one day and scoring for a television show the next, it’s not unusual for Gonsolin and Vision to have an urgent need for a piece of hardware or software, and the Account Managers at GC Pro's Sherman Oaks location are invariably ready to respond immediately.
“It’s such a fast-paced industry, especially because I’m the head engineer here and the sole owner, so everything falls in my lap,” explains Gonsolin. “A lot of times clients come in and there’s a certain plug-in that we don’t have or they want a particular piece of gear, and we need to get it right away. GC Pro is just a machine; they get back to me that day.”
Trend Def Studios, located just off of hip Melrose Avenue, is a one-stop shop capable of handling writing, production, tracking, editing, mixing and mastering. The centerpiece of the very well equipped facility is an Avid Pro Tools|HD5 rig with a laundry list of plug-ins, soft synths and sample libraries, racks of new and vintage analog and digital outboard processing, and a live room fully stocked with instruments, amplifiers and stompboxes.
“I probably have gotten 70 to 80 percent of my studio through GC Pro,“ reports Gonsolin, who has been shopping with the retailer for over a decade. Aside from Pro Tools, the room also features ADAM Audio S3A monitors and a Sub10 subwoofer controlled by a Crane Song Avocet and, in addition to outboard processing, stacks of sound modules from companies such as E-MU, Korg, Moog, Novation, Oberheim, Roland and Waldorf. “We have maybe 40 different analog sound modules. We run the Shadow Hills Mastering Compressor, we have a Dangerous 2-BUS analog summing mixer and a ton of compressors. Although we don’t mix into a board we’re known for having extremely analog sounding, in-the-box mixes here,” he says.
One recent purchase is the Antelope Audio Atomic Clock. By eliminating jitter and clocking errors, Gonsolin explains, “It gives you a wider, truer stereo field and much clearer lows with no mud. I was blown away by the performance of it, plus GC Pro let me demo the unit at my studio. Another big thing they just sold us was a Furman balanced power conditioner for the whole studio. It has completely eliminated any noise; we now have the cleanest power I’ve ever heard in my life. GC Pro even recommended the guy that did all our acoustical soundproofing here as well, Steven Klein, who did an amazing job.”
But GC Pro has helped with more than just new gear, he continues. They have also helped him source discontinued equipment: “We’ve got a live room here just filled with amps and stuff like that, and a lot of times GC Pro has helped me track down particular amps, some of which aren’t being made anymore. He’s always been good about running through GC Pro’s used inventory and finding me one that meets the specs that I need.”
Trend Def Studios music clients include Cisco and Shwayze, Megan McCauley (Gonsolin and Vision are working on her sophomore album), Paris Hilton, The Veronicas, Sam Adams and numerous others. Several record labels are currently bidding to sign Gonsolin’s solo project, Trend Def, from which he has already placed a song in a major motion picture, and a music video has been produced for Trend Def’s song “Perdition.” Gonsolin is also currently scoring for Nickelodeon’s “Supah Ninjas” show.
For more information, please visit http://www.trenddefstudios.com/ and www.gcpro.com/.
About Guitar Center Professional/Guitar Center
Celebrating its 10th anniversary this year, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.