Tuesday, September 13, 2011

GC Pro Can Cover All The Bases For A Single Client

WESTLAKE VILLAGE, CA, July 5, 2011 — Kevin Reed is a busy man. In addition to his supervisory work at the Wilks Masonry Corporation in Cisco, Texas, he has also become the go-to person when it comes to audio technology for owner Farris Wilks’ other endeavors. Reed serves as Music Director at the Assembly of Yahweh Seventh Day church in Cisco, where Wilks succeeded his father as pastor over a decade ago, and which required a completely new sound system last year. Reed is also overseeing the masonry work and the world-class recording studio that Wilks is having installed at his newly constructed family home. There was only one place where Reed could turn that could comprehensively address every facet of both a sophisticated state-of-the-art recording studio and a highly articulate P.A. system that was tuned perfectly for speech intelligibility and musical performances: Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users. Reed is a regular at the North Dallas Guitar Center location, where he keeps the church’s musicians supplied with everything from guitar amps to drum sticks. And when the church needed a new P.A. system and the Wilks family wanted to build a recording studio that would be available for use by their Assembly and other churches in the area, Reed found that GC Pro was right there with all of the answers he needed.

In early 2010, Reed and GC Pro Account Manager Jeffery McDaniel conferred on how best to upgrade the church’s sound system. McDaniel recommended a JBL Array Series system paired with an Avid VENUE SC48 digital live sound console and an Avid Pro Tools LE system, as well as a new complement of microphones, a new Aviom in-ear monitor system for the church band, and other related equipment.

The control room at Farris Wilks’ new studio, featuring a 32-input Neve Genesys analogue console paired with a 8-Fader Avid D-Command digital console, both feeding an Avid Pro Tools HD 4 system, all sourced by GC Pro.

“The sound in the church is now fantastic,” says Reed, who then felt encouraged to discuss the new recording studio with McDaniel, as well. GC Pro was able to bring the same comprehensive array of choices for the studio as it did for the church P.A. system – including a 32-channel Neve Genesys digitally controlled analog console, an Avid D-Command, a Pro Tools HD system and an Ocean Way HR2 monitoring system.

Reed and the Wilks benefited from other services only GC Pro can offer. After doing basic measurements for the studio himself, McDaniel reached out to GC Pro Regional Manager Derek Snyder, who in turn recommended that McDaniel get in touch with Horacio Malvicino, Managing Director of the Malvicino Design Group, a Forest Hills, New York-based GC Pro Affiliate Services Program member. McDaniel scanned his studio drawings and sent them to Malvicino, who put together a plan for the studio and presented it to the team at last year’s AES convention. “He helped me put together a design for the whole system, and then all of us met up with the client and engineer Dewey Wilson at the AES show in November of last year in San Francisco, where Horacio presented his final designs for the rooms. The customer loved it; he was really happy,” McDaniel recalls.

The studio is in the attic of a 20,000-plus-square-foot home. Malvicino has outfitted the control room with a 32-input Neve Genesys analogue console paired with a 8-Fader Avid D-Command digital console, both feeding an Avid Pro Tools HD 4 system. Outboard gear includes GML, Neve, API and Manley Processing; Chandler, Millennia, Universal Audio and API microphone pre-amps; and a pair of “massive” Allen Sides Ocean Way HR-2 monitors with a pair of White EQs managed by a custom crossover and powered using a three-way amplifier system designed by Allen Sides. And, says Malvicino, who was limited to an attic space, it was decided to isolate both rooms using a “Box within a Box” approach and variable acoustics in the live room and drum booth. Variable acoustic panels allow for an RT-60 between 0.4 seconds to 0.8 at 1 Khz.

The main tracking room at Farris Wilks’ new studio, outfitted by GC Pro.

The entire process, from the installed sound system in the church to the studio in the home, was far simpler than it might have been, thanks to the comprehensiveness of GC Pro. “We have been able to use them across the board, from live sound to studio sound, and we didn’t have to shop around the state or the country looking for different expertise in live and studio sound technology,” he states. “Instead, we had a one-stop solution and one salesperson who knew what we needed to or knew who to ask. The church sounds great and the studio is in the final stages of completion, and it’s been a dream come true for all of us.”

For more information, please visit www.gcpro.com. GC Pro is the U.S. distributor for Neve Genesys and Ocean Way Monitoring.


About Guitar Center Professional/Guitar Center
Celebrating its 10th anniversary this year, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

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