GC Pro Unveils Spanish-Language Microsite

GC Pro Spanish Homepage Screenshot.

— Featuring many of the same resources as its English-language counterpart, GC Pro’s new Spanish page is geared toward the growing Latino audio community —
WESTLAKE VILLAGE, CA, December 4, 2014 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, announces a new Spanish-language microsite at GCPro.com. Intended to serve the U.S.’s growing Latino audio community, the new section of the site will be updated regularly and will offer the same types of resources as its English-language counterpart: GC Pro installation profiles, account manager contact information, product spotlights and more. The microsite is accessible by clicking on “GC Pro en Español” on the right-hand side of the English-language main page.

Derek Snyder, GC Pro Director, Western Region, notes, “A cool feature of the site allows Spanish speakers to either chat live with one of our GC Pro call center associates or be connected to six regionally positioned account managers who are fluent in both the Spanish language and the unique needs of Latin American music professionals.”

“In an effort to better serve Spanish-speaking producers, engineers, artists, studio owners and GC Pro affiliates, we have introduced this new section of our site,” stated Rick Plushner, GC Pro Vice President. “We are a strong supporter of all types and traditions of music-making, and the Latin music scene in the U.S. has grown from a niche market to a mainstream juggernaut. We have built a firm relationship with this community – for instance, GC Pro was a proud sponsor of the recent ‘En La Mezcla’ Latin GRAMMY® Week P&E Wing event at Studio at the Palms in Las Vegas – and we look forward to continuing to serve this community for years to come – on our site, in our physical GC Pro locations and in the field.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.

Global Harvest Church Gets Help from GC Pro

Global Harvest Church in Carrollton, Texas, featuring upgraded AV components sourced through GC Pro.

— GC Pro shows the value of relationships as it helps Global Harvest Church move to its new space with the right technology, installation and service —
WESTLAKE VILLAGE, CA, December 1, 2014 — As churches expand, break off, or move into new spaces, they often need help finding the right mix of AV technology to let them get off the ground as successfully as possible. That’s exactly what Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, was able to do for the new Global Harvest Church, in Carrollton, Texas, earlier this year.

For years, Global Harvest Church shared worship spaces with the New Song Church, also in Carrollton, but more recently members of the existing congregation sought to express their own worship style with their own separate worship facility. New Song Church has been a long-time customer of GC Pro, which had sourced audio and video products for the church in the past. Thus, the founders of Global Harvest Church became familiar with GC Pro’s vast inventory, competitive pricing and extensive knowledge of the entire AV spectrum of technology, and in particular with GC Pro’s Affiliate Program, which pairs clients who need AV installation/integration services with vendors with specific capabilities to fit those needs. In this case, the nascent church’s leadership approached GC Pro’s Dallas office with their plan, and GC Pro stepped up to help them accomplish this smoothly.

Beginning a year ago, GC Pro Senior Account Manager Jeffrey McDaniel began coordinating between the church and Omnicoustics, a local AV integration company that is a member of the GC Pro Affiliates Program. As plans with the new church’s architects began to come together, GC Pro and Omnicoustics owner Adrian Gamez developed AV systems designs that would perfectly integrate into the church’s physical architecture. These include a sound system featuring a DB Technologies DVA T4 powered line array, two DB DVA-S20DP Dual 18-inch powered subwoofers, a Symetrix SymNet® Open Architecture Dante® Scalable DSP processor, and Sennheiser handheld wireless microphone and in-ear monitor systems. Video components include a Blackmagic Designs router and SDI converters and Panasonic cameras, and three Apple iMac Quad Core computers, as well as lighting components from Chauvet.

“We’d had a lot of time to get to know them,” McDaniel says of the founders of the new church. “And they knew us from all the work we had done together at New Song over the years. We knew each other as people as well as professionals, and that makes a huge difference, especially in the house-of-worship category, where trust in who you’re dealing with is everything.”

The choice of Omnicoustics proved to be a good one for the church. Company owner Adrian Gamez recalls that the church, which has a fairly low ceiling, specifically wanted a line array sound system. “That’s usually not a good combination,” says Gamez, who analyzed the space using EASE software and determined that the DB Technologies T4 line array would be a good solution. “GC Pro sourced that for us, as well as all the other equipment and products we needed,” he says. “There’s a good balance between what we do and what GC Pro is best at that really delivers a great end result for the client.”

For more information, please visit www.gcpro.com.

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About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.