— The initiative will also be fully integrated with GC Pro’s acclaimed Affiliate Services Program to create a truly comprehensive turnkey system solution —
WESTLAKE VILLAGE, CA, October 22, 2012 — As part of its continuing effort to add useful and valuable services and products to its client offerings, Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, today announced the extension of its successful new Technical Support Group initiative to the Nashville professional audio market. The program, which provides a number of technical support services, including customized Macintosh®-based audio systems solutions for clients in all of the market sectors it serves (recording studios, post production facilities and installed A/V), will now benefit Nashville’s music recording and production community. The Technical Support Group was initially launched in May 2011 at GC Pro’s Hollywood, California location. Additional personnel for the Technical Support Group are planned for other GC Pro locations in the U.S. in the future.
In the newly opened Nashville location, GC Pro Technical Services Technician Frantz Verna says that key services have already been provided for a range of professional clients there, such as loading and authorizing customers’ plug-in packages and integrating key applications including AVID’s Pro Tools® HD systems and others, and designing and building Mac-based audio systems equipped to the customers’ specifications for hard drives, video cards, RAM and other parameters. Such clients include producer/drummer Mike Marsh of the band Dashboard Confessional, legendary vocalist/composer/actress Bonnie Bramlett and Sound Emporium Recording Studios.
Verna says that many of these tasks, such as loading and authorizing software, are time- and labor-intensive, and pull music professionals away from their real work. “Musicians in Nashville definitely have better things to do with their time,” he says. “The advantage we bring to them, that they cannot get at a computer store, is that GC Pro understands how to optimize and maximize computer hardware, software and peripherals for music applications and integrate computers with their outboard equipment. We know how a computer best fits into a professional audio system. We’re able to give our clients a computer that’s ready to plug and play, which is exactly what they want and what no computer store could ever offer.” And all systems from the Technical Support Group will also be available for integration by members of GC Pro’s acclaimed Affiliate Services Program, which offers the services of certified studio designers, acousticians, systems integrators and other technical services to all GC Pro customers. No other professional audio retailer can offer such a comprehensive package of high-end products and programs.
“We are proud to expand our Technical Support Group endeavors to the rich market of Nashville,” stated Rick Plushner, GC Pro Vice President. “Nashville’s music community is growing larger and larger every day, and with such a large concentration of artists, players, composers, producers, engineers and post-production professionals, it is the type of market that can clearly benefit from the services of our Technical Support Group.”
For more information, please visit www.gcpro.com.
About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.