WESTLAKE VILLAGE, CA, September 18, 2012 — Guitar Center Professional (GC Pro), the outside sales division of Guitar Center that focuses on the needs of professional users, was recently contracted to design and install a new sound system at Metro South Church in the Detroit area. The church, a non-denominational Christian church located in the suburbs south of Detroit, is a growing and vibrant congregation that serves more than 1,500 people each weekend. Recognizing the importance of delivering their message in a clear and appealing manner, church management recently elected to install a robust sound reinforcement system. After careful evaluation, the decision was made to deploy a new loudspeaker setup drawn from the Aero Series 2 catalog of Valencia, Spain-based D.A.S. Audio.
GC Pro Account Manager Paul Johnson, working in conjunction with Guitar Center Sales Associate Paul Long and D.A.S. Audio Regional Sales Manager Steve Trimble, oversaw the project. Ultimately, the new sound system included a sizeable contingent of D.A.S. Aero 12A powered two-way, mid-high line array modules along with LX-215A and LX-218CA sub bass enclosures.
Johnson discussed the project: “Metro South Church is a very modern organization with a contemporary worship experience that really engages the congregation,” Johnson explained. “Music plays a vital role in their worship services because it’s a great way to be relevant to their congregants. They have a praise band—Alive—that reaches out to hundreds of high school students. The sanctuary is approximately 124 feet wide by 124 feet deep, has a 22 foot high ceiling, and seats roughly 850 people, so it’s not a small space. In order to deliver a high level of speech intelligibility and first-rate music reproduction capability, we determined that a line array system, augmented by multiple subwoofers, would be the most effective means of providing coverage. After coordinating three product demonstrations, the decision was made to go with the D.A.S. equipment.”
The house mains for Metro South Church’s new sound system consist of an LCR loudspeaker configuration. The system comprises fifteen D.A.S. Audio Aero 12A enclosures, with six elements each on the left and right hangs and a center fill cluster consisting of three modules. Low frequency support is provided by a combination of two D.A.S. LX-215A powered band-pass subwoofers and eight LX-218CA high performance powered subwoofers. “We stacked the subs on both sides of the stage, and this was done in a cardioid setup with some sub enclosures turned around in order to reduce standing bass on the stage,” Johnson said.
In discussing the challenges of the project, Johnson noted that D.A.S. Audio was competing against a number of prominent loudspeaker manufacturers and, that in the end, the decision came down to sound quality, design, and value. “Our client was looking for a system that delivered incredible sound and presented a clean, unobstructed view of the stage area so as not to be distracting. Given the self-powered nature of the D.A.S. system, we were able to accomplish this at a very competitive price point. By going with a self-powered system, we eliminated the requirement of having to house a rack of power amps, and since the power is integral to the enclosures, it’s optimized for each loudspeaker model. As a result, each of the three loudspeaker clusters was able to run on a single 15-amp circuit, making this a very efficient setup.”
With any project of this nature, quality customer and technical support services are critical and, in this regard, Johnson gives D.A.S. Audio high marks. “D.A.S. was very patient with what turned out to be a somewhat time-consuming project,” he said. “We actually started system demonstrations during the construction phase. In an unprecedented move, D.A.S. sent us the entire system and allowed us to keep it on site for three full demos during different stages of the build out. This was key to closing the sale. In the end, they flew in Ramon Franco, their systems specialist, and tuned the room so we could have the most accurate representation of the system. Both the client and all of us at GC Pro were very impressed.”
Johnson adds that, since being placed into service, the system has impressed the client: “Church management is very happy with the new system. Everyone we’ve spoken with believes they now have one of the best sounding worship services in southeastern Michigan. They are very proud of their new D.A.S. system. Equally important, D.A.S. has become a valued business partner. I expect to be working with D.A.S. for many jobs to come. It was an overall pleasure, and I’m glad to have had the experience.”
For more information, please visit www.gcpro.com.
About Guitar Center Professional/Guitar Center
Founded in 2001, Guitar Center Professional is the outside sales division of Guitar Center that focuses on the needs of professional users. Its clientele includes recording studios, audio engineers, producers, recording and touring musicians, live sound venues, post production facilities and more. Emphasizing extraordinary individualized service via local account managers, GC Pro offers expert consultation and a comprehensive selection of the world’s finest equipment for music and audio professionals. More information on GC Pro can be found by visiting www.gcpro.com.